Digital Experience To Smart Experience

Ajay Khandelwal@ajay_kwal

You ignored customer data for a long time.

Your customers are telling you something.

Are you listening?

Act before your competition does.

It is not just about web or mobile devices.

Think about the total smart customer experience.

The devil is in the details.

Today’s customers are smart and they expect a smart experience.

Listen to your customers without asking questions.

Your merchandise return experience was horrible.

Your merchandise selection doesn’t match my taste.

Your prices are too high.

Insight from Data And Analytics

A smart experience is not just online.

Brick and mortar can enable better smart experiences too.

Every customer interaction is an opportunity to brag about how smart you are.

What is Smart ?Understanding the past,predicting the future, influencing the decision .. Reliably ?

You should know your customer.

You should know what your customer likes, dislike and orders.

You should know why customers are returning merchandise .

You should know your machines.

You should know when they need repair and servicing.

You should know why they breakdown .

Enabling Technology is here

You don’t have to be a nerd to imagine smart experience.

Interactions

IOT

Web Traffic

Machine Learning Web

Collect Analyze Deliver

Artificial Intelligence

Analytics

Events

Mobile

In-person

Notifications

Cloud

How do you differentiate in competitive market?

Competing on price alone is not smart strategy.

Develop smart experiences Delight your customers

Smart Experience

Smart Devices

Smart Applications

Smart Phones Smart Web

Smart UX Smart Data

Smart Machines

Smart Stores

Smart FactoriesSmart Cars