DIGITAL ENTERPRISE SUMMIT · 2019-08-30 · Harish Bhatia Project Managing Director +91 -...

04 Oct 2019 | Taj Lands End, Mumbai

DIGITAL ENTERPRISES U M M I T

Digital Forecast: Emerging Trends To Integrate

Into Your Strategy

www.digital-summit.co.in

Harish BhatiaProject Managing Director+91 - 9821022236 / [email protected]


"Digital marketing is the all-mighty gateway between electronic technology and mar-keting psychology. Knowing how to master & manage the information going out & into this gateway can be the difference between making or breaking your business." The internet has changed many industries but few have changed as drastically as marketing. In marketing, the impacts of technology are diverse. Organizations are tasked with managing more marketing options than ever before, and consumers are more integrated with marketing information than they have been in the past.It's clear that digital marketing technology trends will change the way we do busi-ness. With a rapidly advancing tech sector, marketing and technology work hand in hand to create new methods for companies to target consumers & change the digi-tal marketing landscape. We need to identify these emerging digital marketing tech-nology trends that will drive the market today & beyond. If you want to be at the forefront of digital, you need to be innovating all the time, watch other industries and be aware of what trends are coming up....The Digital Enterprise Summit is an interactive & engaging confluence of the Digital Community specifically designed to showcase the very latest and exciting developments in digital marketing and it's future developments.

5 reasons you cannot miss the Digital Enterprise Summit 2019

150+ peers & colleaguesto build your network Benchmark, debate & learn from the best minds in marketing

7 in-depth sessions Exclusive insights on thefour core pillars of digital marketing in 2019

50+ expert speakerssharing insights You simply will not find a stronger collection of digital expertise

anywhere else

8+ hours of thought provoking debate Case studies & discussions to equip you with the skills &

insights to flourish in the year ahead

Save weeks of work Get more insightsin 1 day than weeks of market research & competitive benchmarking



PROGRAM SCHEDULE

Theme: TBA

Theme: Digital Transformation: Forward-Thinking Marketing Tools & Insights That Marketers Can Implement Right Away

• IoT, Wearables, VR, and Chatbots. How to decide where to place our bets with emerging technology • Digital marketing is dead - Survival tips for what comes next. Besides technology, what pieces are we missing • Integrate content marketing efforts into the overall marketing mix. Digital storytelling and the future of marketing• Which parts of the business can be digitally disrupted and changed• The rise of live video marketing - How to leverage live video platforms and it’s commercialisation opportunities • How to utilize AR/VR in order to advertise and market messages to consumers• Fighting algorithms with relevant content over time. The appropriate metrics for each stage of the buyer’s journey• More immersive experiences - How brands are using virtual reality and augmented reality to make consumers feel immersed in the moment

11:00 am – 11:30 pm Tea / Coffee & Networking Break

10:45 am – 11:00 am Industry Perspective

08:00 am – 09:20 am Registration with Tea /Coffee

09:20 am – 09:45 am Lamp Lighting Ceremony & Welcome Note

09:45 am – 10:45 am Panel Discussion 1

Theme: Enhancing Customer Journeys: Loyalty, Digital, Data & Analytics, Customer Engagement

11:30 am – 12:30 am Panel Discussion 2



Theme: TBA

• Evolving loyalty - How brands are building loyalty while the marketing world continues to shift• Leveraging IoT, Big Data Analytics and Machine Learning to enable digital transformation• How customer´s digital and mobile behaviour is forcing loyalty programs to evolve• Transactional to meaningful customer relationships - Strategies on nurturing & retainin customers• The journey to digitalization - Customer engagement through cognitive intelligence• Using big data to drive a true customer 360 experience - Leverage data to unlock lucrativ patterns and loyalty opportunities• Revolutionary approaches that sparks rapid culture change and focuses your whole organization on solving customers’ problems• Leveraging technologies & innovation - Reshaping customer engagement with AI to revolutionise CX

12:30 pm – 01:00 pm Industry Perspective

01:00 pm – 01:45 pm Lunch & Networking Break

Theme: Analytics & The Digital Consumer: Leveraging Your Marketing DataConsumers are creating an incredible amount of data. Information on preferences, habits, behaviours, trends and transactions provides a wealth of marketing insight, provided you can harness it all. So how do you successfully capitalize on that marketing potential & transform that deluge of information into actionable intelligence

• How do you develop an end-to-end data strategy that includes collecting, connecting, & analysing your key customer data• How do you target through each channel and personalize to stay relevant & influence consumer behaviours through analytics• What are the privacy, security and compliance implications of harnessing all this data

01:45 pm – 02.35 pm Panel Discussion 3



• In what ways can better analytics help provide a more seamless experience, & ultimatel impact customer lifetime value• Using data to deliver the right message at the right moment for each customer• Make sense of the plethora of tools and platforms for delivering analytical insight• How leading brands are using analytics in developing & executing, personalized stratgies catered to the needs of each customer• Understanding how consumer behavioural analytics and targeting can identify new opportunities• Effective data-driven marketing automation using personalisation & targeting

Theme: The Power Of Storytelling Unleashed: Content, Context, Distribution & ManagementAudiences have shifted to new media, consuming content in entirely new ways. Emerging platforms, delivery methods and content models are emerging on a daily basis. But how do you reach those audiences? And what makes a piece of content effective

• Storytelling that is personalized, immersive & diverse without creating content silos & algorithmic bias• How do you set up a scalable content creation process for your business• What tools are proving effective in measuring the success of your content• How do you create relevant, contextualized experiences that engage each individual• What role can user-generated content play in your marketing strategy• How do you drive the right audiences to your content, and ultimately convert them• Are you creating a truly 360° customer view by using factual data• How leading brands are using content & context to drive customer acquisition, deepen engagement with current customers, and drive brand awareness




Theme: Digital Convergence: Consumers Have Changed And Why You Need To Future Proof Your Digital Team & Strategy

• Iransforming your digital ecosystem successfully - Why & how it is possible • How should brands adjust with new and novel approaches to match the ever-evolving digital landscape• How disruptive technology can enhance transformation across marketing, sales, product,& insights departments• How to prepare your team for the coming wave of new technologies in digital marketing• Integrated brand experience - Modernising the way you market to your potential customers• How media, technology & creativity together will create unique experiences & enriching consumer relationships• Why organization structure and behaviors should be reviewed as consumers habits adapt & evolve


04:25 pm – 04:45 pm Tea / Coffee & Networking Break

Theme: Social Media Marketing In 2020: How Industry Intelligence, Competitive Intelligence And Brand Intelligence Can Form A Bulletproof Social Marketing Plan

• Tools, tech & processes to scale your enterprise social media programs• Advanced facebook advertising techniques you can use right now• Building better mousetraps - A content-driven approach to conversion optimization• Seeing into the future - Predictive analytics for social marketers• Augmented reality and the future of marketing - What marketers need to know• How social value and business value come together in the practice of content




• Building a socially spirited culture - From marketing to branding, communications to customer service• How can you take advantage of the opportunity social presents across content, customer experience, data, and advertising

Theme: Leading Digitally: Examining Leadership, Strategy & Execution Of Digital First Business Models• Bridging the digital divide - Devising, aligning & deploying a digital strategy• The future enterprise - How leading organizations apply technology to gain insight, empathize with customers and engage employees• Augmented Intelligence - The transformational power of AI & ML in organizations• How do you develop an end-to-end digital strategy that includes collecting, connecting, & analysing your key customer behavioural patterns• Examining the key skills, traits and attributes of digital leadership - Who should be driving your digital strategy • The new paradigm to go digital - Cloud, Robotics, Automation & AI• Top view digitisation through an ROI prism, from cost-savings to new revenues• How global CMO’s are embracing and leading digital within their firms, and leveraging marketing, sales, and technical talent • Women leadership on digital transformation - Leading the change. Steps for building the digital female force for the future


06.45 pm Onwards Digital Industry Excellence Awards 2019


CONFIRMED SPEAKERS


ANAND BHATIAChief Marketing OiifcerFino Payments Bank Ltd.

METESH BHATIChief Digital OfficerBajaj Capital Ltd.

GAURAV SURISr. Vice President & HeadMarketingUTI Asset ManagementCompany Ltd.

SWETANK KUMARVice President - DigitalAxis Asset ManagementCompany Ltd.

TUSHAR GHAGAWEAssociate Vice PresidentGroup Digital MarketingThomas Cook India Ltd.

PRANAB DASAssociate Vice PresidentDigital CommerceReliance Industries Ltd.

MAYUR TRIVEDIHead - InnovationMastek Ltd.

SUBHADIP SAHAHead Digital InnovationMobility Banking & Emerging TechnologiesHDFC Bank Ltd.

AMIT PUROHITVice President & HeadDigital BusinessAditya Birla SunLife AMC Ltd.

ANIL GOELVice PresidentAccenture DigitalMedia & EntertainmentAccenture Services Pvt. Ltd.

RANJAN DUTTVice President - Digital & Strategic AlliancesDHFL GeneralInsurance Ltd.

SATISH PATILHead - DigitalLarsen & Toubro Ltd.

AMIT SETHIYAChief Marketing OiifcerSyska Group

GIRISH KALRASr. Vice President - Marketing & Corporate CommunicationICICI Lombard General Insurance Company Ltd.

RINKESH SHAHAssociate DirectorCipla Ltd.

VIPIN GULIANIGroup HeadDigital MarketingPiramal Group

DANVEER BHASINVice President Global Marketing, Strategy & Influencer RelationsAegis Ltd.

SAMRAT GHOSHAssociate Vice PresidenteBusiness & Digital MarketingTata AIG General Insurance Company Ltd.

CONFIRMED SPEAKERS

SACHIN VASHISHTHAAssociate Director & Head Digital MarketingSEO & CRMPaisabazaar.com

RISHI SHARMAAssociate Vice President &Head Digital MarketingGrasim Industries Ltd.

KAUSHIK CHAKRABORTYVice President - DigitalTata Capital FinancialServices Ltd.


ASHISH JAINHead - Ecommerce& DigitalGodrej & BoyceMfg. Co. Ltd.

ANISH CHOWDHARYHead - Marketing & DirectSales, Edelweiss SME LendingEdelweiss RetailFinance Ltd.

DINESH DUALead - Digital TransformationVodafone Idea Ltd.

HEMANT JAINSr. Executive Vice President& Head Digital BusinessLokmat Media Pvt. Ltd.

ABHISHEK, GUPTAChief Marketing OfficerEdelweiss Tokio Life Insurance Company Ltd.

BHARAT PANDITSr. Vice PresidentStrategy & BusinessIntelligenceTata Sky Ltd.

SIDDHARTHA SINHARAYSr. Vice PresidentDigital & AnalyticsBharti Axa Life InsuranceCompany Ltd.

UTSAV RAWATHead MarketingNovartis India Ltd.

CHIRAG SINGHALHead - Digital Marketing &DeliveryBurger King India Pvt. Ltd.

DEEPA RANJEETSenior General ManagerDigital Group, Strategy OfficeMahindra & Mahindra Ltd.(Mahindra Rise)

PRAVEEN SHRIKHANDEChief Digital OfficerAditya Birla Fashion &Retail Ltd.

SANJEEV NAWANILead - Global Enterprise Marketing Services TechnologyMondelez India Foods Pvt. Ltd.

PIYUSH RAJPALDirector-Marketing & StrategySchneider Electric India Private Ltd.

MANISHA RAODirector - Mobile Practice Leader, Digital Customer ExperienceCapgemini India Pvt. Ltd.

DIGITAL ENTERPRISEAWARDS04 OCT 2019

TAJ LANDS END, MUMBAI

AWARD CATEGORIES

Industry Excellence

• Digital Excellence in FMCG• Digital Excellence in Retail / e-Commerce• Digital Excellence in Banking• Digital Excellence in Insurance / Financial Services• Digital Excellence in Telecom• Digital Excellence in Automobiles• Digital Excellence in Healthcare & Pharmaceuticals

• Digital Excellence in Real Estate• Digital Excellence in Engineering & Manufacturing• Digital Excellence in Electronics / Hi-Tech• Digital Excellence in Travel, Leisure & Tourism• Digital Excellence in Public Sector• Digital Excellence in Media & Entertainment

Organizational Categories

• Best Innovation/Creativity in a Digital Campaign• Best Display Marketing in a Digital Campaign• Best Integrated Digital Campaign• Best Use of Analytics in a Digital Campaign• Best Use of Email in a Digital Campaign

• Best Use of Mobile in a Digital Campaign• Best Use of Social Media in a Digital Campaign• Best Use of Video in a Digital Campaign• Best Use of AI in a Digital Campaign• Best Use of Gamification in a Digital Campaign




Crème-de-la-Crème Categories

Individual Categories

• Best Digital Start-up of the Year • Best Emerging Technology of the Year• Best Consumer Engagement through Digital Marketing• Best Performance-Driven Digital Campaign of the Year • Best Digital and Social Media Agency of the Year• Best Mobile Media Agency of the Year• Best Digital Disruptive Technology of the Year• Most Engaged Digital Brand of the Year• WOW Campaign of the Year

• Best Low Budget Digital Marketing Campaign• Best Use of Experiential Tech for Digital Experiences• Excellence in Digital Customer Experence • Excellence in Digital Marketing Analyics• Digital Transformation Service Provier of the Year• Breakthrough Technology as a Product or Service of the Year• Grand Prix: Digital Campaign of the Year

• Digital Team of the Year• Agency Team of the Year

• Best Use of Animation or Motion Graphics in a Digital• Best Use of Digital for Social and Economic Development• Best Online Advertising Campaign• Best Performance Driven Digital Campaign

• Best Content Driven Digital Campaign• Best Use of Technology in a Digital Campaign• Best Mobile App in a Digital Campaign• Best Digital PR Campaign• Best Viral Marketing Campaign• Best Digital Direct Response Campaign

• Young Digital Person of the Year• Digital Ambassador of the Year• Woman Digital Personality of the Year



JURY MEMBERS

ANIL V. PILLAIDirector

Terragni Consulting Pvt. Ltd.

MANU DOGRAPresident

NetCarrots Loyalty Services Pvt. Ltd.

ABHISHEK GUPTACMO

Edelweiss Tokio Life Insurance Co. Ltd.

RAM N.Consulting Partner

Strategic Caravan Intl Pvt. Ltd.

RAJIV ARORAGroup Head - IT & CIO

Siemens Ltd.

REWA MATHURAVP

IndusInd Bank Ltd.

RACHNA KANWARCOO Digital MediaJagran Prakashan

MADHU JOSHIPartner & CMO

Drum Up Media

L V KRISHNAN CEO

TAM Media Research Pvt. Ltd.

KV SRIDHAR (POPS)Founder &

Chief Creative OfficerHyper Collective



FRANCIS RODRIGUESSVP

Business InsightsData Labs & Innovation

HDFC LifeInsurance Co.

SHIKHA LALDirector - Quality

Capabilities &Digital Transformation

Hindustan Unilever Ltd.

SANKET RAINAHead - Consumer

Insights & MarketingStrategy

Aviva Life InsuranceCo. India

YUSUF PACHMARIWALA

SVP & Head - Operations

Tata AIA Life Insurance Co. Ltd.

KAWALPREET SINGHMarketing Lead

Corporate SolutionJLL India Pvt. Ltd.

GAURAV S VAIDYA Head- Strategy

Canara HSBC OBC Life Insurance Co. Ltd.

JUHI HAJELAHead - Product Marketing

Communications & ContentSterlite Technologies Ltd.



SPONSORSHIP OPTIONS

PresentingPartner

for Summit

8 Lacs + 18 % GST

Presenting Partner for

Awards

6 Lacs + 18 % GST

PremiumPartner

4.5 Lacs +18 % GST

Associate Partner

2.75 Lacs +18 % GST

Host Partner

1.75 Lacs +18 % GST

INVESTMENTS

DELIVERABLES

Pre-Event (Print & Digital)

On-Site (Print Presence)

YES YES YES YES

YES YES--------

YES

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• Logo presence on the brochures used to promote the summit

YES YES YES YES YES• Logo presence on the website of the event

YESOn Backdrop& Welcome

Banner

On Backdrop& Welcome

Banner

On Backdrop& Welcome

Banner

• Logo presence on backdrop, podium banner & welcome banner

• Logo presence on speaker & delegate Badges

YES YES YES YES --------

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• Logo presence on seminar kits

YES YES YES YES YES

• Logo presence on digital brochures uploaded on the summit website

YES YES

YES

YES ______ _____• Logo presence in all promotions done on social media

Others

YES YES YES YES

• Logo presence on all digital e-mailers used to promote the summit

YES at thebegining ofthe Summit

YES at thebegining ofthe Summit

• Welcome note of 5-10 minutes by the CEO/MD of your company



Post-event Presence

• Logo presence on the award winners trophies & citations

• Panel speaking slot

• Company inserts in the seminar kits

• One on one meetings

• Standee banners of your company inside the venue

• Invitees to the summit

• Booth space (6 Sq.mts)

• Sharing of database of all attendees / speakers post event

• Any other way as mutualy decided & agreed

YES

YES

YESYES

YES

YES

YES YES YES

YES YES YES YES

YES YES YES

8-10 --------

4

8 6 6 4 3

4 during the Awards 3 2 1

5-6 3-4

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YES YES YES

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YES during the Awards

YES postlunch session

YES prelunch session

YES post lunch session

• Tent cards of your company to be placed on all round tables inside the venue

YES YES

• Logo presence on feedback and thank you e-mailers that would be sent to all the attendees

YES pre lunch -------- YES post lunch

• 15 minutes exclusive presentation time to present your company to the audience

YES YES

YES at the begining & end of the

Awards

• AV of your company to be played during breaks (not more than 2 minutes)

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--------YES post

lunch session

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Get In Touch

KamiKaze B2B Media

Harish BhatiaProject Managing Director91 - 9821022236 / [email protected]

Aboli SalviProject Lead Director91 - [email protected]

Kshitij, 103 - 1st Floor, Veera Desai Road, Opp Andheri Sports Complex Andheri (W), Mumbai 400 058 +91 22 613 81800 / 22 2678 0476

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DIGITAL ENTERPRISE SUMMIT · 2019-08-30 · Harish Bhatia Project Managing Director +91 -...

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