Climateworks Study on Energy Use & Engagement with Investors
Digital Engagement Study - Investors and Influencers
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For more information, visit: http://fticonsulting.com/digitalstudy. Bob Knott Senior Managing Director, Corporate Communications [email protected] +1-202-312-9100 ............................................................................................................................................................................................................................................... ............................................................................................................................................................................................................................................... Contact Us: View Report Follow Us About Us Research Methodology: The Strategic Communications segment at FTI Consulting conducted an online survey among institutional investors, and financial and business media professionals between Oct. 3 and Oct. 24, 2013. The survey sample consisted of 201 global institutional investors (e.g., analysts, portfolio managers) and 41 global, financial and business media professionals (e.g., bloggers, editors, reporters). Mitzi Emrich Managing Director, Digital & Social Engagement [email protected] +1-202-346-8883 Elizabeth Saunders Americas Chairman, Strategic Communications [email protected] +1-312-553-6737 Digital Engagement Study: Investors and Influencers Call for a Unified Digital Communications Strategy The Digital Information Gap 88 % of media 50 % of investors agree or strongly agree that breaking news via social media is useful. 41 % of media 13 % of investors are able to locate relevant corporate information online. Corporate-Owned Platforms 92 % of media 89 % of investors turn to corporate-owned platforms (e.g., newsrooms, IR websites) when evaluating a company. 50 % Participate in webcast 50 % Post question on Facebook or Twitter Media find both webcasts and posing questions on social media channels as valuable resources. Takeaway #1 An organization's ability to narrowcast its communications is gone, and it is not coming back. Social Engagement: Media vs. Investors 51 % of media 16 % of investors Media looks to social media channels for corporate information three times more than investors. 16 % of media 5 % of investors Digital engagement is viewed as three times more valuable by media than investors. Third-Party Influencers COMPANY GENERATED use 14 % value 6% 14% of investors access company-generated content directly on social media, and only 6% find that content valuable. 40 % 10 % use value THIRD PARTY 40% of those same investors seek social content from third-party influencers, and 10% find such information valuable. 1X 2X Third-party social content is deemed twice as valuable as company-generated social content by investors. Takeaway #2 Key stakeholder groups value direct interaction from companies; however they no longer solely want traditional means of communications. Companies must use emerging media to connect with these stakeholders in new and meaningful ways. Traditional and Digital Communications 78 % of media find rich content types (e.g., videos, infographics, blog posts) somewhat or very useful. Although both audiences still deem traditional formats like press releases valuable, investors (vs. media) find these more credible than rich content vehicles. Takeaway #3 Organizations must remain vigilant in executing both traditional and digital communications under a unified, corporate approach to resonate with its full network of stakeholders. Press release +10 % Media Press release +18 % Investors
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FTI Consulting, Inc. (NYSE: FCN), the global, business advisory firm dedicated to helping organizations protect and enhance their enterprise value, today announced the full results of the firm's Digital Engagement Study, which evaluates the digital and social media practices of institutional investors and financial and business media professionals. Conducted by the firm's Strategic Communications segment, the research findings emphasize the need for companies' investor relations (IR) and corporate communications functions to operate under a unified digital strategy and the importance of leveraging online influencers as a means to amplify company messages via social media platforms.
Transcript of Digital Engagement Study - Investors and Influencers
For more information visit httpfticonsultingcomdigitalstudy
Bob KnottSenior Managing Director Corporate Communicationsbobknottfticonsultingcom+1-202-312-9100
Contact Us
View Report Follow UsAbout Us
Research MethodologyThe Strategic Communications segment at FTI Consulting conducted an online survey among institutional investors and financial and business media professionals between Oct 3 and Oct 24 2013 The survey sample consisted of 201 global institutional investors (eg analysts portfolio managers) and 41 global financial and business media professionals (eg bloggers editors reporters)
Mitzi EmrichManaging Director Digital amp Social Engagementmitziemrichfticonsultingcom+1-202-346-8883
Elizabeth SaundersAmericas Chairman Strategic Communicationselizabethsaundersfticonsultingcom+1-312-553-6737
Digital Engagement StudyInvestors and Influencers Call for a Unified Digital Communications Strategy
The Digital Information Gap
88of media 50
of investors
agree or strongly agree that
breaking news via social media
is useful
41of media 13
of investors
are able to locate relevant
corporate information online
Corporate-Owned Platforms
92of media
89of investors
turn to corporate-owned platforms (eg newsrooms IR
websites) when evaluating a company
50
Participate inwebcast
50
Post questionon Facebookor Twitter
Media find both webcasts and posing
questions on social media channels as
valuable resources
Takeaway 1
An organizations ability to
narrowcast its communications
is gone and it is not coming
back
Social Engagement Media vs Investors
51 of media
16 of investors
Media looks to social media channels for corporate
information three times more than investors
16 of media
5 of investors
Digital engagement is viewed as three times
more valuable by media than investors
Third-Party Influencers
COMPANY GENERATED
use14
value6
14 of investors access company-generated content directly on social media and only 6 find that content valuable
40
10
use
value
THIRD PARTY
40 of those same investors seek social content from third-party influencers and 10 find such information valuable
1X
2X
Third-party social
content is deemed twice
as valuable as
company-generated
social content by
investors
Takeaway 2
Key stakeholder groups value
direct interaction from
companies however they no
longer solely want traditional
means of communications
Companies must use emerging
media to connect with these
stakeholders in new and
meaningful ways
Traditional and Digital Communications
78
of media find rich content types (eg videos infographics blog posts)
somewhat or very useful
Although both audiences still deem traditional formats like press
releases valuable investors (vs media) find these more credible
than rich content vehicles
Takeaway 3
Organizations must remain
vigilant in executing both
traditional and digital
communications under a
unified corporate approach to
resonate with its full network of
stakeholders
Press release
+10
Media
Press release
+18
Investors
