Digital Engagement for NGLIS
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Transcript of Digital Engagement for NGLIS
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Digital engagement in government
Dave Briggs
Community Evangelist
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There’s a revolution going on
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From the benefits officeto Downing Street
in 5 years
(and a blog)
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A story about communication
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Hitler hypnotising gays
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Hitler’s hypnotising gaze
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Treat your children with suspicion and contempt
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The fact that things might go wrong is no reason
not to do them
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(that’s 1,743,281)
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It’s not hard to see that this affects all
levels of government
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Focus has been on comms and PR
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But it’s really not all about Twitter!
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How can an organisation talk to people on the outside, when people inside aren’t talking to
each other?
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BlogsSocial networks
Collaborative authoringPodcasting
Status updates
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The interesting thing about social software is not the software.
It’s the implications of using it.
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Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/
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OpenessTransparencyCollaborationCooperation
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(This also means you don’t need to know much about technology to
be able to use it effectively)
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Managing:
ChangeKnowledge
TalentRiskIdeas
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Now is the time for change
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Drivers: efficiency & improvementEnablers: innovation & collaboration
Domains: culture & technology
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All this has to embedded in
ProcessStructureSystemsStrategy
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How can we do that?
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JFDIJFDI
Being boringBeing boring
Sustainability
Act
ivity
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The internet is not just another channel
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Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/
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The internet as a city
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A place where good things happen
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and bad things too
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A place where people work, play, talk, act
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A place that matters
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A place with its own culture
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GenerousOpen
CuriousCooperative
Funny
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This culture has produced some marvellous things
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There’s room for everyone to do
marvellous things
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Thanks for listening