Digital enablement and experience
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Transcript of Digital enablement and experience
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information1
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information2
Digital Enablement and Experience
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information3
Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing decisions. The
development, release, and timing of any features or functionality described
for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information4
Agenda
Digital Revolution – Datamania
The Programmable Network – API as a strategy
uLife – uTunes driving customer experience
Embracing web models
Summary
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Future
?Then Now
CDs Nano
Notebooks Tablets
Kodachrome Megapixels
Myspace Twitter
Brick & Mortar Digital Commerce
TrendsEntered the Age of the “Always Connected” Customer
Data Customer Business Models
Real-time
Instant gratification
Entered the Age of the Customer
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Direction of travel - “Smart Offers”Combining Innovative Pricing with Dynamic QoE
Unmanaged ‘bit pipe’
Best-effort delivery, Flat rate pricing
Bronze
Gold
Silver
Tiered QoS Pricing
Value based offers
User, Device, &
Application Aware QoS
Data Network Optimization
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information7
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information8
Integrated Charging & Policy ModelLow Cost Deployment of New Offerings
OFFLINE
CHARGINGPOLICY
ENFORCEMENT
ONLINE
CHARGINGPOLICY CONTROL
Subscription
Profile
Subscription
Profile
Subscription
Profile
APPLICATIONS
Replicated Data
SP
RS
PR
SP
R
POLICY CONTROL
APPLICATIONS
CHARGING
POLICY
ENFORCEMENT
SP
R
• Complex provisioning
• High integration costs
• Reliance on vendor
• Dynamic subscriber data
• Product-based integration
• Independent policy creation
Network
Model
Integrated Policy
& Charging
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The Programmable NetworkOpen APIs Strategy
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Delivering Focused CSP DifferentiatorsEnd 2 End Capabilities, not just APIs
API Platform
Policy
Management
BI, Big Data
Accounts &
Settlement
Identity
Management
& Auth Server
Customer
Analytics
PCRFIdentity
ManagementOCS
QoS
aaS
Payment
aaS
Authorization
aaS
Subscriber
Context
aaS
service /
capability
Assets
API layer
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uLife –A concept to drive customer experience
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Converged multi-screen front-
end
Management of subscriptions,
top-ups, etc.
Convergent web store
Access to voice mail, Apps
uStore
One converged front-end
U
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One single identity as a u
customer
Login to uStore
Used to do ePayment,
eBanking
Federated using oAuth for in
App payment
duIdentity
uLife – One uIdentity
U
U
U
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Use uIdentity and oAuth to
allow transfer
oAuth enabling limits to
transfers
Transfer from any screen at any
time to Any u user and Stores
Money transfer
uLife – ePayment
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Carrier Billing… is taking off …
25 September 2012
MACH Launches Direct Operator Billing Across the UK
17 October 2012
Direct Operator Billing Key to Revenue Growth, Say Apps World
Delegates 85% of industry professionals surveyed believe direct
operator billing can maximize revenue potential
Telenor, Telefónica offering mobile payments
through BlueVia platform
October 12, 2012
Press Release: 23 October 2012
Telenor executes on Google deal, starting in Sweden
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Summary
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Anonymous Customer
Frequent Customer
Loyal Customer
Advocate
Maximize Customer EngagementFrom transactional interactions to Customer Advocate
Customer Lifetime
Value
Duration
Facilitate the
Experience
Reward
the Loyalty
Personalize the
Engagement
Transactional
Interactions
Telecom Industry
average is 28,8%
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Summary
Internet revolution is here
Intelligent Policy and Charging become key
Open APIs enabling new revenues
Monetize on Data
uLife – important for customer experience
In App billing for additional revenue streams
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Confidential Information20