Digital Electronics Dictionary

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    Digital Electronics Dictionary

    (DE Dictionary)

    Group Member:

    Farisah Bt Mamat @ Mohammad ( 2009911511)

    Fatin Bt Abd Hamid (2009317979)

    Nor Aishah Bt Mustapa(2009)

    Rohaya Bt Mohd Noor(2009925423)

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    Company Description

    FANS Sdn. Bhd. is newer companythat start and registered the operation

    on 2nd February 2011. Our company is located at

    FANS Sdn Bhd,

    Jalan 1/64B, Off Jalan Putra,50350 Kuala Lumpur, Malaysia.

    Contact: +603 4043 9060 Fax: +603 40435007

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    DE Dictionary

    We are new company that expand this product fromKorea into Malaysias Market.

    First company that has been given trust tosell it in Malaysia

    A company deals with us, IRiver GroupCompany which is situated at Seoul, Korea

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    Organization Chart

    GENERAL MANAGER:FARISAH BT MAMAT @

    MOHAMMAD

    FINANCE DEPARTMENT:

    (MANAGER)

    FATIN BT ABD. HAMID

    ASSISTANTMANAGER

    MARKETINGDEPARTMENT:

    (MANAGER)

    NOR AISHAH BTMUSTAPA

    ASSISTANTMANAGER

    TECHNOLOGYDEPARTMENT:

    (MANAGER)

    ROHAYA BT MOHDNOOR

    ASSISTANTMANAGER

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    Key Management PersonalNames & positions Duties and Responsibilities

    Farisah Bt Mamat @ Mohammad(General Manager)

    Making final decision for company.Create brilliant idea for company toachieved goals.

    Fatin Bt Abdul Hamid(Financial Manager)

    Responsible to prepare companybudget and financial report.Make sure that the company financialis stable and have a good potential.

    Nor Aishah bt Mustapa(Marketing Manager)

    Study and determine the effective ofcompany marketing strategies.Identify and planning the promotions

    strategies.

    Rohaya Bt Mohd Noor(Technology Manager)

    Ensure to design and develop theproduct as the user and customerrequirements.Follow the deadlines and quantities of

    product booked and arrive at the time.

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    Management Compensation &Ownership

    Name & Position MonthlySalary

    Share ofownership

    Amount ofEquity

    Invested

    Farisah Bt Mamat @Mohammad

    Administration Manager

    RM3500 34% RM5000

    Fatin Bt Abdul HamidFinance Manager

    RM2600 22% RM5000

    Nor Aishah Bt Mustapa

    Marketing Manager

    RM2600 22% RM5000

    Rohaya Bt Mohd NoorTechnology Manager

    RM2600 22% RM5000

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    Supporting ProfessionalsAdvisors & Services

    Loan For LaunchingFans Sdn. Bhd.

    Bank(Bank Rakyat)

    Providing fund to startup business

    GrantMosti

    Providing computerequipmentKJNETCompany

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    Dictionary Functions:

    Search Engine

    8 languages: Translations to and fromEnglish, Malay, German, French,

    Arab, Chinese, Korean, Japanese

    8 Languages Dialogue text-to-speech

    Sentence Translation

    Synonym-Antonym Dictionary

    Additional Functions:

    Calendar

    Calculator

    Local/World Time & Alarm Clock MP3

    Movie : AVI format, WMV format, MP4 format

    FM Radio (87.5MHz ~ 108MHz)

    Photo Viewer(JPEG : up to 3600 * 2400 / GIF, BMP,

    PNG : up to 1024 * 768)

    Games World

    Unit Conversion

    Digital Recorder

    eBook

    Advanced Built-in Design:

    95 x 68.5 x 46.8mm and weights 130g

    3 262K color touch screen display

    Battery: Li-polymer High speed USB 2.0

    8GB internal memory

    Micro SDHC expansion slot, supports up to

    32GB

    QWERTY keyboard and TOUCH SCREEN

    Water Proof

    Sleek, elegant and high quality case

    Package:

    Earphone

    USB cable

    CD

    Manual

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    TECHNOLOGYDESCRIPTION DE dictionary product comes equipped with

    native pronunciation learning capabilitiespowered by text-to-speech (TTS)technology.

    TTS software comes pre-installed andembedded on the DE dictionary

    Giving users the ability to hear a native

    voice pronouncing the word as it shouldsound in the foreign language

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    Example of DE Dictionary

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    Marketing

    To introduce ourproduct DE

    dictionary to thepublic .

    To improve anddevelop businessassociated with

    electronicdictionaries.

    Easier for usersto learn multiple

    languages

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    Target market:

    The market products are available

    throughout Malaysia.Sales

    Student

    Lecturers/Teachers

    Public

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    Market share and sales

    Schools and universities to allow facilitatestudent, teacher and lecturer. Students mayget a DE dictionary in their cooperatives.

    At shopping complex to allow the publiccan get a DE dictionary all shoppingcentres in Malaysia, particularly the Giant,

    Mydin, Tesco, Jusco and Carrefour.

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    Competition:

    DE dictionary competition with CD737M andCD268M :

    Categories/product name

    CD737M CD268M DE dictionary

    SentenceTranslation

    (ENG-CHN-ENG+Reference +Parse Function)

    (ENG-CHN-ENG+Reference)

    8 languages:(English, Malay,German, French,Arab, Chinese,Korean,Japanese)

    Device Color Black Black Black/white

    Internal memory 8GB/1.46GB 2GB/201MB 8GB

    Battery Lithium Ionbattery Lithium Ionbattery Li-polymer

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    Sales Forecast:

    At the start of business, FANS SdnBhd will sell 1000 units. 1000 units willbe market to all states in Malaysia.

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    FINANCIAL ESTIMATES:TOTAL START-UP COST

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    Cont.

    TOTAL START-UP COSTS (INITIAL INVESTMENT) :RM100,000.00

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    Conclusion

    The idea of producing this Digital Electronic

    Dictionary (DE Dictionary) would benefit to the

    student, teacher, and lecturer also others. They

    would not have to carry their heavy dictionary to

    class or office for checking word and save time to

    search the meaning or translation about

    something.