Digital Divide - the emerging differences between prosumers and the dying breed of consumers
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21-Oct-2014 -
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Transcript of Digital Divide - the emerging differences between prosumers and the dying breed of consumers
Photo by BeFutureproof Flickr
DIGITAL DIVIDE The emerging differences between prosumers and the dying breed of consumers
Annika Lidnefor Bonnier 2011-09-08Photo by BeFutureproof Flickr
ldquoThe illiterate of the 21 c wont be those who cant read and write but those who cant learn unlearn and relearnrdquo
Alvin Toffler futuristPhoto iStockPhoto
The State of Now a compression of space and time where every minute is filled with some kind of activity
Young people donrsquot want to interact with things that are not valuable to them Every click is a risk because if they choose something that are not meaningful to them they waste precious time
Katarina Graffman antropologist
Photo Alyssa L Miller Flickr
Media habits
A look at the future of consumption
Photo by Bjoumlrn Falkevik
SHARING
READING
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
ldquoThe illiterate of the 21 c wont be those who cant read and write but those who cant learn unlearn and relearnrdquo
Alvin Toffler futuristPhoto iStockPhoto
The State of Now a compression of space and time where every minute is filled with some kind of activity
Young people donrsquot want to interact with things that are not valuable to them Every click is a risk because if they choose something that are not meaningful to them they waste precious time
Katarina Graffman antropologist
Photo Alyssa L Miller Flickr
Media habits
A look at the future of consumption
Photo by Bjoumlrn Falkevik
SHARING
READING
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
The State of Now a compression of space and time where every minute is filled with some kind of activity
Young people donrsquot want to interact with things that are not valuable to them Every click is a risk because if they choose something that are not meaningful to them they waste precious time
Katarina Graffman antropologist
Photo Alyssa L Miller Flickr
Media habits
A look at the future of consumption
Photo by Bjoumlrn Falkevik
SHARING
READING
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Media habits
A look at the future of consumption
Photo by Bjoumlrn Falkevik
SHARING
READING
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
SHARING
READING
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
READING
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Watching TV Emerging media habits of the next gen
Photo by Annika Lidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Listening
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
MULTI-CHANNEL distribution
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
education
income1910 2010
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
This is mainstream media
Photo by Mr Jan Flickr
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Objectivity is a commodity (and boring)
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
The human beacon
Photo by Robert ScobleWikimedia Commons
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo
- Mark Comerford
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
News + aggregation+ curation+ distribution = newspaper
Paperli amp Summify
News
Distribution
Aggregation
SharingPhoto by Ben Sutherland Flickr
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Video + aggregation+ curation+ distribution = TV
Frequency amp Chill
Video
DistributionSharing
Aggregation
Photo by Cloudzilla Flickr
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Foto
av
Har
shit
Sekh
on
Flic
kr
Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them
ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo
Sam Sundberg SvD
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
But what about EYEBALLS
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Foto
av
Toba
n Bl
ack
Flic
kr
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne
Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne