DIGITAL DIVASTheir Path to Purchase Journey and

Mobile Receipt Validation

“Receipt Validation is the most efficient way to tie cross channel advertising and promotion dollars to actual online and offline purchases”

—EVP, Leading Shopper Marketing Agency

“Forget China, India and the Internet: economic growth is driven by women.”

— The Economist

Women Rule (offline and online)

Source: Business Intelligence, comScore, SeeWhy, Women’s Marketing Initiative, Marketing Zeus

22% shop online at least once a day

$7 trillion

in spendingContribute

58% of all online spendAccount for

of the household budgetControl80-85%

Women are Value Conscious Shoppers

She is more likely to…

…buy items on sale

71% vs. 57% for men

…use coupons

34% vs. 26% for men

…belong to deal sites

62% of Groupon members are female

Source: Payment Sense

She Uses Mobile (and Social) To Help Her Shop Offline

Source: comScore, Millenial Media, Payment Sense, Lippe Taylor

70% use their phones at some point during the shopping process

55%are more likely to buy from brands they interacted with on social media

2x Twice as likely as men to share purchase activities on social media

41% researched product details on their phones

But We Still Have The Same Problem…

The problem for many advertisers is that the vast majority of consumer purchases take place offline…so the question becomes: "If I buy advertising on Facebook, how do I know that someone bought a can of beans in the supermarket because of it?”

- Business Insider

Purchase Based Promotions Close The Loop

Awareness Consideration

Purchase Loyalty

A Quick Primer On How Purchase Based Promotions Work

Real Data From Real Programs

81% of registered participants are women across all programs

48% of all programs had over 50% of the basket total toward qualifying products

70% Opt-in percentage among women

40% Use MMS when given as an option

Retailers represented170+

Rethink ALL Your Promotion Tactics with Purchase Data

Marketers can now tie their awareness tactics across online and traditional media to actual purchases – and leverage that data to optimize spend, increase consideration, encourage loyalty and much more!

1. Customer Activation

Which channels drove maximum purchase?

Which channels were most cost-effective?

What program structures encourage the most participation?

1. Customer Activation — Insights

Source tracking allows you to optimize your awareness spend

Incorporating social media as an amplifier

Trial sizes, incentives, awareness, co-marketing, reward structure all have an impact on participation and re-engagement.

2. Purchase Validation

Which of my products were purchased?

At which retailers were the purchases made?

How much did customers spend?

What other products were purchased?

Who purchased? Can I continue the conversation with

her?

2. Purchase Validation — Insights

Optimize trade promotion budgets and programs for the retailers that give you the best results

Consider co-promotion activities

Promotions need not be only offline, online works too

Promotions do not end at purchase

3. Incentive Optimization

What kinds of incentives work best?

To what extent do incentives drive purchases?

How can I structure my incentives to best meet my

program goals?

What was the ROI on the promotion?

3. Incentive Optimization — Insights

You can optimize your incentives to drive specific behavior

High value rewards are effective at driving people to store (but value doesn’t necessarily mean most expensive)

Sweepstakes and co-branded promos encourage sampling and trial

Structure your incentives so you only pay for what you use (i.e. tied to purchase)

Receipt Programs Offer a Wealth of Benefits

ROI +ive programseasy to setupdeep insights

omni-channel

tiered programs

retailer agnostic

custom brandedretargeting

no POS integration source trackingeasily integrated

cost-effective

loyalty

cross-brand promotions

configurableeasy to use

real purchase data

sophisticated incentive structures

simple pricing structures

THANK YOU!!