Digital Disruption and Open Source CMS
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Digital Disruption & Open SourceDelivering Exceptional Web Experiences via Open Source27 February 2013Tom Wentworth@twentworth12
Monday, March 4, 13
AcquiaPowering the Agile Digital Business
• Founded in 2008 to provide commercial support, services, and Cloud tools for Drupal
• Private, VC-backed• Serving over 2400 customers around the world• Office in Boston, Portland, Washington DC,
UK, France, Netherlands, Australia, & India• 320 Employees
Monday, March 4, 13
About Me
• Former CMO at commercial-CMS provider, Ektron• 10+ years at CMS pioneer Interwoven (then Autonomy now HP)• Joined Acquia in December 2012
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Inside ManyLarge Organizations, the Web Is Broken
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Inside ManyLarge Organizations, the Digital Is Broken
•Disparate systems•Duplication of content•Fragmented experiences•High cost to manage•Not scalable
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Customer demand integrated experiences!
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Drupal Delivers Rich, Integrated Experiences
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About Drupal
Dries built Drupal when he was in College
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These people build Drupal now...
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This all seems nice, but I can’t take Open Source
seriously because...
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Top 5 Myths About Open Source
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Top 5 Myths About Open Source
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Top 5 Myths About Open Source
1.Open Source is just for blogs and simple sites
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Top 5 Myths About Open Source
1.Open Source is just for blogs and simple sites2.Open Source isn’t secure
Monday, March 4, 13
Top 5 Myths About Open Source
1.Open Source is just for blogs and simple sites2.Open Source isn’t secure3.Open Source won’t scale to handle the world’s largest sites
Monday, March 4, 13
Top 5 Myths About Open Source
1.Open Source is just for blogs and simple sites2.Open Source isn’t secure3.Open Source won’t scale to handle the world’s largest sites4.Open Source requires tribal knowledge
Monday, March 4, 13
Top 5 Myths About Open Source
1.Open Source is just for blogs and simple sites2.Open Source isn’t secure3.Open Source won’t scale to handle the world’s largest sites4.Open Source requires tribal knowledge5.Open Source won’t work well with my marketing tools
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Myth #1:Open Source is just for blogs and simple sites
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Open Source is used by global media brands
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It’s for world causes
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It’s for world causes
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for higher education
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for finance
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for finance
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for tourist travel
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for tourist travel
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for space travel
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or for green travel
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The world’s great brands choose OSS
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The world’s great brands choose OSS
“Open source WCM solutions are emerging
as a viable solution in a variety of industries,
as opposed to just the traditional open source strongholds
like nonprofit, education, media, and entertainment.”
- Forrester Research, October 2012
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Myth #2:Open Source isn’t secure
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“One interviewee from a global pharmaceutical organization
believed that his open source WCM solutions
were more secure than proprietary ones …
Many also feel that the open code base is a particular advantage,
as it allows organizations to explore potential security vulnerabilities.”
- Forrester Research, October 2012
Is Open Source Secure?
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Is Open Source Secure?
“Continuous and broad peer review,
enabled by publicly available source code,
supports [our] software reliability and security efforts”- David M. Wennergren, Department of Defense CIO
“Clarifying Guidance Regarding Open Source Software”
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OSS is used extensively by the Public Sector...
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And Governments around the world
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Drupal Powers Digital Democracy
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Myth #3:Open Source won’t scale to handle the world’s largest sites
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This is Open Source
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Monday, March 4, 13
Matt built WordPress as a simple, personal publishing system
but is it a CMS? Yes *
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Myth #4:Open Source requires tribal knowledge
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This is your talent pool...
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This is your talent pool...
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This is your talent pool...
800,000+ Active Community Members16,000+ Code Contributors
Developers working in 228 CountriesThousands of companies with Drupal expertise
Training available at University, Events, & Online
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Acquia’s Commercial Support Model
Knowledge!
Tools!Support!
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As one interviewee ... told us,
“We had some concerns about support with open source,
but we felt like [a commercial company in the business of supporting
open source] could make up for that and give us the support we need.”
- Forrester Research, October 2012
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Myth #5:Open Source won’t work well with my marketing tools
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Integration with Best-of-Breed Tools
Drupal
Measurement and reporting
SocialFB/TwitterPrimary
site
Email campaign
Videoportal
Mobile application
Community site
Rich media assets User generated content
Marketing automation
CRM Feeds
• Open APIs & data model = easy integration with the tools you use today
• Plug-and-play modules available for all major analytics, marketing automation & CRM vendors
• Drupal actively used by many of these companies for their own marketing sites (e.g., Twitter, ExactTarget, NetSuite, SugarCRM, more.)
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Truly Agile Marketing
February 2012 March 2012 April 2012
Pinterest hits 10M unique visitors
New Drupal module created for website
Users “pinned” images
15 Drupal sites go live with Pinterest integration
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Florida Hospital Patient Engagement• A single, cohesive web presence and
brand experience for 22 hospital campuses, built on one Drupal site.
• Browser, Tablet, and Mobile experiences delivered through a single site built with responsive design.
• Geo-location & user targeting applied for matching patients to physicians and delivering relevant data via mobile
• Site used for lead management, real-time engagement, & patient servicing
• Integrations with Oracle CRM, Google Analytics, and Chartbeat
Monday, March 4, 13
Florida Hospital Patient Engagement• A single, cohesive web presence and
brand experience for 22 hospital campuses, built on one Drupal site.
• Browser, Tablet, and Mobile experiences delivered through a single site built with responsive design.
• Geo-location & user targeting applied for matching patients to physicians and delivering relevant data via mobile
• Site used for lead management, real-time engagement, & patient servicing
• Integrations with Oracle CRM, Google Analytics, and Chartbeat
Monday, March 4, 13
Symantec Social CRM
• Symantec developed a rich, social experience in Drupal that enables community support and customer self-service
• Rich profiling and content targeting connects the user to the right content to resolve issues and improve satisfaction
• Integrated with Omniture, Demandbase, and their user registration and CRM systems
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Humana Healthy Behaviors• Humana created My Well Being
as a destination to help build their brand and attract & retain customers
• Users register to access an interactive assessment, receive targeting content based on their interests, and get access to special members-only perks
• Integrated with Omniture and SiteCatalyst, MailChimp, and a unique “customer master” that allows for lead management and customer analysis
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DRUPAL
Acquia Delivers an Open Cloud Platform for Web Experiences
Integrated digital experiences, built on a unified open source platform,delivered as a service in the cloud
Acquia Cloud
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Questions?
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