Digital Directories by Yellow Magic Internet – CD-ROM – Mobile/PDA.

Digital DirectoriesDigital Directoriesby Yellow Magicby Yellow Magic

Internet – CD-ROM – Mobile/PDA

Electronic DirectoriesElectronic Directories

Presented byPresented byYellow Magic IncorporatedYellow Magic Incorporated

www.YellowMagic.comwww.YellowMagic.com


Magic CarpetMagic Carpet


Different Markets and Different Markets and Different InfrastructuresDifferent Infrastructures

require Different require Different TechnologiesTechnologies


• PC, Mac, Others?PC, Mac, Others?• Internet ConnectionInternet Connection• % of computer users without Internet?% of computer users without Internet?• % of users with a broadband connection vs. dial-% of users with a broadband connection vs. dial-up?up?• Average bandwidth of the broadband Average bandwidth of the broadband connections?connections?• Age of Average User?Age of Average User?• Do you want a Look-and-Feel or Search Engine Do you want a Look-and-Feel or Search Engine web site, web site,

or both?or both?• How Computer savvy are the users?How Computer savvy are the users?• Will users take a download?Will users take a download?• How old are the computers that will be used?How old are the computers that will be used?

Market and Infrastructure Market and Infrastructure FactorsFactors


• Look-and-Feel maintains Corporate and Product Identity• With Look-and-Feel all advertising values are maintained

– Ad Size, Ad Priority, Trade Listings, Covers• With Look-and-Feel users can easily see details of

multiple advertisers at one time• Less clicks are required to find what you want• Everyone knows how to use the Yellow Pages

– Less time required to learn how to use the site– Utilizes time-tested successful directory format

• Sales are easy for advertisers are already familiar with the product.

• Community Pages can easily be put online• Best for broadband connections

Look-and-FeelLook-and-Feel vs. Search vs. Search EngineEngine


• Loss of Corporate and Product IdentityLoss of Corporate and Product Identity• Many advertising values are lostMany advertising values are lost

– Ads may not be seen, No Trade Listings, No CoversAds may not be seen, No Trade Listings, No Covers• Users must click on a listing to see details of an Users must click on a listing to see details of an

advertiseradvertiser• More clicks are required to find what you wantMore clicks are required to find what you want• Young users are more used to Search Engine Young users are more used to Search Engine

formatformat– Older users may not learn to fully use the siteOlder users may not learn to fully use the site

• Sales calls may take longer since many advertisers Sales calls may take longer since many advertisers are not used to buying Internet advertisingare not used to buying Internet advertising

• No community PagesNo community Pages• Great for low-speed connectionsGreat for low-speed connections

Look-and-FeelLook-and-Feel vs. vs. Search Search EngineEngine


Look and FeelLook and Feel

DirectoriesDirectories

Different Technologies:Different Technologies:

HTML vs. .NetHTML vs. .Net


• HTML is platform independentHTML is platform independent– Works with PCs, Macs, Linux, etc.Works with PCs, Macs, Linux, etc.

• HTML pages may not appear the same to all HTML pages may not appear the same to all usersusers– Different browsers and different versions of a browser Different browsers and different versions of a browser – You have no control over the user experienceYou have no control over the user experience

• With HTML there is less control over the look-With HTML there is less control over the look-and-feel of the book.and-feel of the book.

• Some features cannot be implemented in HTMLSome features cannot be implemented in HTML• HTML does not require a downloadHTML does not require a download

– Unless you want to change browsersUnless you want to change browsers

• HTML is less secureHTML is less secure– Listings and Graphics can be downloadedListings and Graphics can be downloaded

• HTML Pages can be seen by web crawlersHTML Pages can be seen by web crawlers

HTML vs. .Net


HTML – Look-and-FeelHTML – Look-and-Feel


• .Net is a Windows Environment.Net is a Windows Environment– Works only with Windows machinesWorks only with Windows machines

• .Net pages will look the same to all users.Net pages will look the same to all users– You have total control over the user experienceYou have total control over the user experience

• With .Net, you have a more control over the look-With .Net, you have a more control over the look-and-feel of the bookand-feel of the book

• With .Net many additional features can be With .Net many additional features can be implementedimplemented

• .Net requires a download (OK for more advanced .Net requires a download (OK for more advanced users)users)– Users must use the Yellow Magic browserUsers must use the Yellow Magic browser

• .Net is more secure.Net is more secure– Site can be encryptedSite can be encrypted– Listings and graphics cannot be downloadedListings and graphics cannot be downloaded

• .Net pages cannot be seen with Web Crawlers.Net pages cannot be seen with Web Crawlers– But we have Presto Pages for thatBut we have Presto Pages for that

HTML vs.HTML vs. .Net.Net


.Net – Look-and-Feel.Net – Look-and-Feel


Search EngineSearch Engine


HTML – Search EngineHTML – Search Engine


Mini Web PagesMini Web Pages


Presto Presto PagesPages• Automatically generated HTML web Automatically generated HTML web

pagespages– Generated at Contract Entry timeGenerated at Contract Entry time– Details from FormDetails from Form

• Full web pages are soldFull web pages are sold• Option to generate free web sitesOption to generate free web sites• Web crawler accessibleWeb crawler accessible• Links back to home pageLinks back to home page• Links to Advertiser’s siteLinks to Advertiser’s site

Presto Pages Data EntryPresto Pages Data Entry

Paid Presto PagePaid Presto Page


Free Presto PageFree Presto Page


CD ROMCD ROM



• Uses .Net TechnologyUses .Net Technology• Look-and-Feel DirectoryLook-and-Feel Directory• Include all sections of theInclude all sections of the

Printed Book includingPrinted Book includingCovers and Community PagesCovers and Community Pages

• Installs on User’sInstalls on User’sSystemSystem

• No Internet AccessNo Internet AccessRequiredRequired

• No Duplication feesNo Duplication feesto Yellow Magic. to Yellow Magic. MagicCarpet makes the MagicCarpet makes the Master – You make the copiesMaster – You make the copies

• Much less expensive than printed copiesMuch less expensive than printed copies

CD-ROM DirectoriesCD-ROM Directories


Access to your directories from your Access to your directories from your cell phone or other mobile devicescell phone or other mobile devices

Mobile DirectoriesMobile Directories


Convenience of Mobility Micro-Targets Local Search Instant Maps SMS Or E-mail Auto Dialing Directory Assistance On Phone Version Does Not Need Internet

Access Easy To Keep Current – Accurate Self-contained Directories Keep Spam Out Provide Added-Value to your advertisers New Revenue Opportunities!

BENEFITS OF MOBILE DIRECTORIESBENEFITS OF MOBILE DIRECTORIES


Why Mobile?Why Mobile?

• How many hours a day do you How many hours a day do you have a printed directory within have a printed directory within reach? reach?

• How many hours a day you are How many hours a day you are sitting at a computer? sitting at a computer?

• How many hours a day you have How many hours a day you have your cell phone next to you? your cell phone next to you?

Convenience!Convenience!


• 1 billion PCs in the world 1 billion PCs in the world • 2.3 billion mobile devices 2.3 billion mobile devices • In the US alone there are overIn the US alone there are over

203 million203 millionmobile devices mobile devices

Why Mobile?Why Mobile?Let’s Look at Statistics!Let’s Look at Statistics!

Top 10 Features Desired Top 10 Features Desired On Mobile Phone DevicesOn Mobile Phone Devices


What is the What is the goal?goal?

• To find what you are looking To find what you are looking for with the least time and for with the least time and efforteffort

• The results must be localThe results must be local• The results must be relevantThe results must be relevant• The results must be current The results must be current

and accurateand accurate• All businesses should be listedAll businesses should be listed


• You spend a lot of time finding You spend a lot of time finding what you wantwhat you want

• There are always non-local There are always non-local results returnedresults returned

• The results are not all relevantThe results are not all relevant• The results are often not current The results are often not current

and as a result not accurateand as a result not accurate• Not all local businesses are listedNot all local businesses are listed

When using Search When using Search EnginesEngines


Google – 9,550 ResultsGoogle – 9,550 Results


Google – Bottom of 1Google – Bottom of 1stst page has non-Temecula page has non-Temecula ResultsResults


Google Local – 3,295 ResultsGoogle Local – 3,295 Results


Google Local – 2nd page has non-Temecula Results


MagicCarpMagicCarpet Mobile et Mobile ResultsResults


Search for Search for Automobile Automobile

RentingRenting


Want to Want to know where know where

AvisAvisRent a Car Rent a Car is located?is located?

And now what?And now what?

Make a callMake a call

– With a printed directory, or With a printed directory, or even the Internet, you have even the Internet, you have to go to a phone and dialto go to a phone and dial

– With a Mobile Directory, With a Mobile Directory, you are ready to talkyou are ready to talk


Calling AvisCalling Avis


What if I want to What if I want to remember this remember this information for information for

later?later?Send yourself and SMS Send yourself and SMS

with the informationwith the information


MagicCarpeMagicCarpet will send t will send

you an SMSyou an SMS

And What About Directory And What About Directory Assistance?Assistance?

• Directory Assistance can cost Directory Assistance can cost from $.50 to $3.00 per callfrom $.50 to $3.00 per call

• Free Directory Assistance takes Free Directory Assistance takes longer since you have to listen to longer since you have to listen to adsads

• A Search of your WhiteA Search of your WhitePages is Free andPages is Free andBrings Users to yourBrings Users to yourSiteSite


Find the Find the Number for Number for

Yellow MagicYellow Magic


• HTMLHTML– Works with any mobile device that has Internet Works with any mobile device that has Internet

AccessAccess• JavaJava

– Needs a device that has Java, but it provides a Needs a device that has Java, but it provides a better search experience in areas with slightly better search experience in areas with slightly patchy Internet accesspatchy Internet access

– The installation of the application places an icon The installation of the application places an icon on the device for users to navigate easier to on the device for users to navigate easier to access the directoryaccess the directory

• On PhoneOn Phone– The database is loaded directly On the PhoneThe database is loaded directly On the Phone– Needs a device that has JavaNeeds a device that has Java– Perfect for devices that do not have cellular Perfect for devices that do not have cellular

network accessibility or only have short term WI-network accessibility or only have short term WI-FI access, such as a PDAFI access, such as a PDA

There are 3 Versions of There are 3 Versions of MagicCarpet MobileMagicCarpet Mobile


Java IconsJava Icons


• Sell Results OrderSell Results Order– Value in the searched ClassificationValue in the searched Classification– Total Contract ValueTotal Contract Value

• Provide Additional Advertiser Provide Additional Advertiser ValueValue

• Sell General Search SponsorshipsSell General Search Sponsorships• Sell Sponsored HeadingsSell Sponsored Headings

How do I make money with How do I make money with a Mobile Directory?a Mobile Directory?


• Internet – HTMLInternet – HTML• Look-and-Feel - Universal UseLook-and-Feel - Universal Use

• Internet - .NetInternet - .Net• Look- and Feel - Features and SecurityLook- and Feel - Features and Security• Browser download for Advanced UsersBrowser download for Advanced Users

• Search Engine for Dial-Up or Low BandwidthSearch Engine for Dial-Up or Low Bandwidth• Mobile – HTML - Universal UseMobile – HTML - Universal Use• Mobile – JavaMobile – Java

• Icon on DesktopIcon on Desktop• Works in marginal reception areasWorks in marginal reception areas

• Mobile – On Phone – When Internet is not Mobile – On Phone – When Internet is not always availablealways available

Choose the right one for Choose the right one for youyou

Digital DirectoriesDigital Directoriesby Yellow Magicby Yellow Magic

Internet – CD-ROM – Mobile/PDA

Digital Directories by Yellow Magic Internet – CD-ROM – Mobile/PDA.

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Transcript of Digital Directories by Yellow Magic Internet – CD-ROM – Mobile/PDA.