DIGITAL DEMAND GENERATION

Lisa Frezza

EMEA Field & Channel Marketing Manager

➢ WHAT IS DIGITAL MARKETING ?

➢ DIGITAL MARKETING TOOLS

➢ HOW DO WE ACTUALLY DO IT?DIGITAL MARKETING FUNNEL

➢WHY SHOULD WE USE DIGITAL MARKETING ?

➢PLANNING AND EXCUTING EVENT

AGENDA

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Digital marketing is a group of online tools used in order to develop and grow our business .

WHAT IS DIGITAL MARKETING ?

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THE DIGITAL WORLD

2017 Copyright Cambium Networks, Ltd. All Rights Reserved4

KEY STATISCAL INDICATORS FOR THE WORLD’S INTERNET

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DIGITAL MARKETING TOOLS

Content Marketing

Creating and sharing valuable content for a targeted audience in order toattract attention, generate leads and build TRUST

Website

It’s the most valuable marketing asset, should be #1 marketing tool. Why is that ?

Social Media: YouTube, Facebook, LinkedIn..

Build Brand Awareness and increasing visibility Mobile APPs

Where do we search for a product or service? ONLINEEmail

Marketing campaigns to targeted contacts

Digital Analytics

Analysis of the Website reports/ web traffic, works with Google Analytics

SEO

How to affect the online visibility of a website in a web search engine's unpaid results2017 Copyright Cambium Networks, Ltd. All Rights Reserved6

HOW DO WE EXECUTE DIGITAL MARKET ?

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THE MARKETING FUNNEL TOFU, MOFU, BOFU

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Old vs. New – What Changed?

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WHY SHOULD WE USE DIGITAL MARKET ?

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OUR COMPETIRORS VERY LIKELY TO BE ONLINE

TO COMMUNICATE OUR CORE VALUE

UNDERSTANDING OUR AUDIENCE BY THEIR ONLINE BEHAVIOR

53 % OF OUR POPULATION IS ON INTERNT – 2018 4 BILLION

How to plan an Event ?

✓Minimum time frame: 8 weeks

✓Venue identification: Museums, Stadium, Racing track, Theaters….

✓Budget is planned based on the number of invitees an shouldinclude: venue, beverage and food, marketing material and press costs

✓Mailing campaign: SAVE THE DATE 7 weeks – INVITE 5weeks –REMINDER 3week – RECALL by inside sales team on provided database

✓Landing page and registration link: 8 weeks prior

✓Marketing Material: Brochures/banners/logos/ give aways 8 weeks prior

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THANK YOU….. !