Digital Delivery PPT
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Transcript of Digital Delivery PPT
Digital Delivery
(apps and services)By Amanda Oakeson, Candace Prestwich, Nicholas Christensen, Thomas Plaizier
Here are some facts...In 2014 over 138 million apps were
downloadedThe Digital Delivery apps market is
bringing in more than $30 billion a year and still growing
Categories of apps:Social
networksTravelHealthBankingGamesNews
Lumosity settlementApp’s automatically charging
subscribersLumosity developer is required to
compensate customers because of automatic monthly charges
Required to provide their users with an easier way to cancel auto-renewal billing charges
Lumosity cont’d.Paid user reviews Promises of appealing prizesNo research to back up claims made in
various commercialsImproving performance in school,
work and athletics
Misleading in-app purchasesChildren must be better protected
when playing onlineThe EC has singled out Apple and
Google as the worst culpritsLooking into preventing games
from luring children into the world of in app purchases
Excessive money being spent on IAP’sKids spending outrageous amounts on
in-app purchasesEx. $7,500 worth of purchases
spent by one child through Xbox One
- Apple
“We made sure any app which enables customers to make in-app purchases is clearly marked...We’ve also created a Kids Section on the App Store with strong protections to cover apps designed for children younger than 13”
The end