DIGITAL DEATH AND DIGITAL AFTERLIFE

How many of you think they‘re going to die at some point of time? 

How many have written their last will?

How many have planned their digital afterlife?

Source:  h*p://www.seo-­‐i.co.uk/blog/  

WE ENCOUNTER DEATH ONLINE

BUT WHAT ABOUT OUR OWN DEATH?

Source:  h*p://www.toplessrobot.com/2011/08/heres_a_comic_death_thats_a_real_spoiler.php  

WHAT HAPPENS WITH OUR ACCOUNTS?

3 BILLION INTERNET USERS

2 BILLION USE SOCIAL MEDIA

1. 4 BILLION USE FACEBOOK

Source:  www.inflexwetrust.com  

10.000 FACEBOOK USER DIE EVERY DAY

1 OUT OF 30 ACCOUNTS BELONG TO DEAD USERS

2010 2040 2070 2100 2130

IF FACEBOOK KEEPS GROWING..

Living Users Deceased Users

Crossover in 2100

Living Users Deceased Users

IF FACEBOOK STOPS GROWING..

Crossover in 2065

2010 2040 2070 2100 2130

THAT’S ME IN 50 YEARS

WHAT HAPPENS TO OUR ACCOUNTS AFTER WE PASS AWAY?

WHY SHOULD I CARE? I‘M DEAD ANYWAY.

BUT, WHAT IF...?

h*p://cdn.24.co.za/files/Cms/General/d/2829/13ddd2057d3f4b19943103c595f0db2b.jpg  

BUT, WHAT IF...?

BUT, WHAT IF...?

SURVIVING PARENTS

WHAT HAPPENS WITH MY ACCOUNTS?

LOG-IN DATA

JUST DELETE EVERYTHING?

Hier  sNmmt  die  ausrichtung  

nicht  

MEMORIAL-MODE?

JUST LEAVE IT AS IT IS?

FIGHTS WITHIN THE FAMILY

GRIEVING FATHER

MEMORIALIZATION REQUEST

Gäbe  es  eine  Möglichkeit  ein  screenshot  zu  machen  auf  dem  

es  weniger  Text  gibt?  

CAN‘T LOGIN TO GOOGLE

CAN‘T LOGIN TO GOOGLE

CAN‘T LOGIN TO GOOGLE

CAN‘T LOG IN TO GOOGLE

WHAT HAPPENS WITH ALL OTHER ACCOUNTS?

SECURESAFE

PERPETU

NETARIUS

MYWONDERFULLIFE

MANY DIFFERENT APPROACHES

Quelle:  Dennis  Skley  –  „Unverständnis  ...“  (on  Flickr)  

DIFFICULT SUBJECT

?

LACK OF KNOWLEDGE

Quelle:  Georgi  C  –  „White  dream  (2/2)“  (on  Flickr)  

Source:  h*p://www.lazygamer.net/esports/why-­‐esports-­‐coverage-­‐in-­‐south-­‐africa-­‐sucks/)  

BUT HOW TO MAKE IT RIGHT?

USER TESTS

ITERATIVE PROCESS

A/B-TESTING

WRONG TIMING

WRONG RECIPIENT

CONFIRMATION OF DEATH IS THE PERSON REALLY DEAD?

LIFETIME OF LEGACY PROVIDERS

NEED FOR STANDARIZATION

NEED FOR SIMPLIFICATION

Source:  h*ps://deadcatholicwalking.wordpress.com)  

INCREASING RELEVANCE

INCREASING RELEVANCE

INCREASING RELEVANCE

THANK YOU

Agnieszka M. Walorska agnieszka@creativeconstruction.de

Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de