Digital Day Talk 2008
32
IG DIGITAL DAY MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
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Transcript of Digital Day Talk 2008
IG DIGITAL DAYMY EXPERIENCE AT
CANNESAshley
RingroseCo Founder
Soap Creative Australia
“With great power comes great responsibility” Stan Lee
With so many ways to use technology it can become daunting to know
where to start.
The best place to start is a good idea.
A Blind CallHBO VoyeurRead a Book at
WorkSol Comments
UniqlockVirgin Bets
Whopper Freakout
Cannes 2008Work that got me excited*
*And jealous
Virgin Bets
Lean Mean Fighting Machine [UK]Agency:
Whopper Freakout
CP+B [US]Agency:
Best part of being on the Cannes jury
Talking about other people’s work
Best part of being on the Cannes jury
Networking
Best part of being on the Cannes jury
Inspiring
Best part of being on the Cannes jury
The desserts
Best part of being on the Cannes jury
Case study videos (not too large)
Remove Getty watermarks
Tips for Cannes Entrants 2009
Important to note
Lean Mean Fighting Machine [UK]Agency:
THE DIGITAL MARKET circa 2008
The web is only
days old
THE DIGITAL MARKET circa 2008
Media Agencies vs Creative AgenciesTHE DIGITAL MARKET circa 2008
Traditional Agencies vs Digital AgenciesTHE DIGITAL MARKET circa 2008
Network Agencies vs Indie AgenciesTHE DIGITAL MARKET circa 2008
Web 2.0 logos from Stabilo Boss
THE DIGITAL MARKET circa 2008
Less emphasis on the brand sitesand more brand touch points
Real Mobile Web
THE DIGITAL MARKET circa 2008
*Insight Stolen from Far Far’s Cannes Workshop
Traditional Advertising = 10 Pin Bowling
THE DIGITAL MARKET circa 2008
Digital Advertising = Pinball
*Insight Stolen from Far Far’s Cannes Workshop
THE DIGITAL MARKET circa 2008
And media?
THE DIGITAL MARKET circa 2008
And now for a test
THE DIGITAL MARKET circa 2008
Muito obrigado!This presentation will be available on
www.bannerblog.com.ausoon
