Digital Dashboard KPI Project
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Transcript of Digital Dashboard KPI Project
Overview of Company (Yeti Coolers)
Yeti Coolers are sold nation and worldwide to hundreds of wholesalers. Dicks Sporting Goods, Bass Pro Shops, and other major athletic sporting stores support all Yeti products to millions of customers every day. Dicks Sporting Goods is the major provider for the products and they sell a variety of the merchandise such as multiple coolers, rambler cups, accessories for your favorite products, and also fashionable gear to wear while you’re out hunting, fishing, camping, or any other favorite outdoor activity. Yeti is the number one growing outdoor product company and has grown 829 percent growth rate and $29.2 million in revenue since opening in 2006.
Yeti’s major competitors include these other cooling chains.
S’well RTIC ORCA Tervis
Tumbler
Camelbak
0
10
20
30
40
50
60
70
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MIL
LIO
NS
PAST 12 MONTHS (2015)
Working Capital
Investments Cash A/R
0%200%400%600%800%
1000%1200%1400%
5% 17% 78% 123%309%
689%829%926%1036%1260%
GR
OW
TH P
REC
EN
TAG
E
YEAR
Sales Growth
$30,015
$64,562
$72,956
$25,620
$48,521
$56,230
$18,622
$26,921
$32,578
$0 $20,000 $40,000 $60,000 $80,000 $100,000
Dec-10
Dec-11
Dec-12
MARKETING ADS SOLD
YEA
R
Incremental Sales
Social Ads Banner Ads Email Linear (Email)
0
5000
10000
5 Stars 4 Stars 3 Stars 2 Stars 1 Star
7638
678 160 90 88
117 16 6 9 7
592 55 6 4 10
150 23 14 8 9
26 3 1 0 2
REV
IEW
S
STARS
Customer complaints and
reviews (2013-2016)
Yeti Rambler Yeti Ice Tundra 35
Hopper 20 Full Planel Hat 4.8 4.4 5 4.43 4
Ra
nkin
g f
rom
1-5
sta
rs
Competitors
COMPETITION RANKING
OUT OF 5 STARS
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
0 10 20 30 40 50
Volume Trade
Yeti Coolers- Current Values of KPI’S
Source for working capital and sales growth: PrivCo report (Via Statista and LexisNexis) Incremental Sales and Customer Reviews: (Via Better Business Bureau, YetiCooler.com, Facebook.com, Twitter.com, Instagram, Pinterest.com)Competition: (Via YetiCooler.com, SwellBottle.com, RTICCoolers.com, ORCACooler.com, Tervis.com, Camelbak.com) Volume Trade: (Via MoneyHub.com)
Working Capital KPI
Past 12 Months Investments Cash A/R
Jan 1.3 0.5 0.4
Feb 1.5 0.7 0.3
Mar 2.4 1.3 0.2
Apr 3.5 2.1 0.7
May 10.6 3.6 2.1
Jun 15.9 3.3 1.1
Jul 16.8 4.1 2.6
Aug 10.5 3.2 0.5
Sep 8 2.5 1.4
Oct 6.7 1.2 0.2
Nov 26.5 3.9 1.2
Dec 48.6 10.2 3.7
0
10
20
30
40
50
60
70
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
MIL
LIO
NS
PAST 12 MONTHS (2015)
Working Capital
Investments Cash A/R
The past 12 months indicate for the year 2015. The chart shows the amount of investments, cash, and accounts receivable for each month. Yeti Coolers are investing more than cash and A/R each month. There is more of an
Investment for each month because of the hopes of generating a profit. There is more of a growth for Investments, cash, and A/R for the months May, June, July, November, and December because of the specific
seasons. More people buy Yeti in the summer months because of Active activity and also in the Holiday season for gifts.
Sales Growth KPI
Year Percentage
Dec-06 5%
Dec-07 17%
Dec-08 78%
Dec-09 123%
Dec-10 309%
Dec-11 689%
Dec-12 829%
Dec-13 926%
Dec-14 1036%
Dec-15 1260%
0%
200%
400%
600%
800%
1000%
1200%
1400%
5% 17% 78% 123%309%
689%829% 926%1036%
1260%
GR
OW
TH P
REC
EN
TAG
E
YEAR
Sales Growth
Over the past ten years, revenue for Yeti Cooler company has been progressing since the year 2006 and has increased progress each year. Starting in August 2006, they had a slow start just like most normal companies do with only generating 17% sales growth the first year and half. From 2009-2012, Yeti increased to more than 800% in profit and hit a number 458 spot in a 5,000 company ranking. Yeti has increased with popularity and profit since they first started because they were the first to stand by their words of keeping your drink cold for 24 hours
and hot for 12 hours at a time.
Incremental Sales KPI
Year Email Banner Ads Social Ads
Dec-10 $30,015 $25,620 $18,622
Dec-11 $64,562 $48,521 $26,921
Dec-12 $72,956 $56,230 $32,578
Social Media Likes
Facebook 411,051
Twitter 74,600
Instagram 337,000
Pinterest 6,200$30,015
$64,562
$72,956
$25,620
$48,521
$56,230
$18,622
$26,921
$32,578
$0 $20,000 $40,000 $60,000 $80,000 $100,000
Dec-10
Dec-11
Dec-12
MARKETING ADS SOLD
YEA
R
Incremental Sales
Social Ads Banner Ads Email Linear (Email)
49%
9%
41%
1%
Likes
The incremental sales will show which type of promotion that the company uses to help increase profit and to also advertise the products. Customers who are interested in the product and would like to know about sales and promotions can sign up for Yeti emails. Emails have more of a success for promotion and sales because customers who are more interested in the
products can sign up for it directly rather than to have pop-up advertisement that some people may not care about or over look an ad on Facebook while scrolling through your newsfeed. If a company is depending more on social media
advertising, Facebook may be a better advertisement source because there are more Facebook members.
People KPI
Products 5 Stars 4 Stars 3 Stars 2 Stars 1 Star
Yeti Rambler 7638 678 160 90 88
Yeti Ice 117 16 6 9 7
Tundra 35 592 55 6 4 10
Hopper 20 150 23 14 8 9
Full Planel Hat 26 3 1 0 2 0
2000
4000
6000
8000
5 Stars 4 Stars 3 Stars 2 Stars 1 Star
7638
678160 90 88
117 16 6 9 7
592 55 6 4 10
150 23 14 8 9
26 3 1 0 2
REV
IEW
S
STARS
Customer complaints and
reviews (2013-2016)
Yeti Rambler Yeti Ice Tundra 35 Hopper 20 Full Planel Hat
Customer complaints and reviews will show how well the products and company are doing within in the customer’s perspective. I went straight to companies website to see how the companies were ranking certain
products and reviewing their comments. For all five products listed, Yeti Rambler, Yeti Ice, Tundra 35, Hopper 20, and Full Planel hat, all have more five stars than any of the other rankings. The Yeti Rambler has more stars and reviews because it has become the most popular item for Yeti among the college students and hunters
because of how well it is insulated for long days.
Competition KPI
Competitors Ranking
Yeti 4.8
S'well 4.4
RTIC 5
ORCA 4.4
Tervis Tumbler 3
CamelBak 4
4.84.4
54.4
3
4
Ra
nkin
g f
rom
1-5
sta
rs
Competitors
COMPETITION RANKING OUT OF 5
STARS
Yeti is not the only cooler and rambler company that has come about. After researching how each completive product is reviewed and ranked, Yeti did not come on top. Although they were just .2 behind the five star
ranked RTIC rambler, Yeti has still been around longer and has more long lasting products and customers than any of the other four competitors.
Stock Trade KPI
Stock Date Volume Trade
Aug 25th-14 $3,854
Sep 1st-14 1,961
Sept 8th-14 1,091
Sept 15th-14 591
Sept 22nd-14 992
Sept 29th-14 3,205
Oct 6th-14 759
Oct 13th-14 1,649
Oct 20th-14 2,123
Oct 27th-14 2,159
Nov 3rd-14 1,535
Nov 10th-14 621
Nov 17th-14 1,272
Nov 24th-14 1,945
Dec 1st-14 520
Dec 8th-14 2,324
Dec 15th-14 3,450
Dec 22nd-14 712
Dec 29th-14 1,261
Jan 5th 2015 4,386
Jan 12th-15 1,733
Jan 19th-15 4,768
Jan 26th-15 11,362
Feb 2nd-15 6,732
Feb 9th-16 3,026
Feb 16th-15 3,810
Feb 23rd-15 2,333
Mar 2nd-15 11,054
Mar 9th-15 1,074
Mar 16th-15 13,141
Mar 23rd-15 2,547
Mar 30th-15 1,815
April 6th-15 8,815
April 13th-15 1,874
April 20th-15 1,871
May 18th-15 186
May 25th-15 4,056
June 1st-15 2,941
June 8th-15 530
June 15th-15 1,419
June 22nd-15th 5,998
June 29th-15th 1,008
July 6th-15 3,820
July 13th-15 232
July 20th-15 6,405
July 27th-15 3,590
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
0 10 20 30 40 50
Volume Trade
$0$5,000
$10,000$15,000
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VO
LUM
E T
RA
DED
TRADE DATE
Yeti Stock Trading Price (Aug 14-
July 15)
Although the Yeti company has hit an all
time high with performance and has
generated a large amount of profit in the
past ten years, the stock trading for a year period
has fluctuated up and down but has also stayed stable for long periods of
times.
Dashboard File
C:\Users\Sarah\Downloads\Dashboard (1) (Autosaved).xlsx