POSITION ANNOUNCEMENT

POSITION: Digital Coordinator OPEN: May 5, 2015 LOCATION: Washington, DC CLOSED: Until filled CONTACT: Jonathan Marrero SALARY: Commensurate with experience BACKGROUND The National Council of La Raza (NCLR)the largest national Hispanic civil rights and advocacy organization in the United Statesworks to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areasassets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. Founded in 1968, NCLR is a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC. NCLR serves all Hispanic subgroups in all regions of the country and has regional offices in Chicago, Los Angeles, New York, Phoenix, and San Antonio. For more information, please visit www.nclr.org. JOB DESCRIPTION The Digital Coordinator position will reside in the Digital component of the Communications Department and under the direct supervision of NCLRs Senior Manager of Digital. The coordinator will execute the organizations online and mobile campaigns in collaboration with NCLRs social media channels. The Digital component leverages existing policy expertise in education, health, criminal justice, and economic/budget/tax issues, and the intersection of these issues with civil rights and immigration policy, to establish and carry out issue-based advocacy campaigns using digital platforms. The team also leverages large-scale voter registration, education, and mobilization efforts of the Civic Engagement department to continue to build and activate a national, digital community of Latinos. The team also works with Resource Development to develop effective online fundraising campaigns as well as NCLR Programs and Affiliate Member Services to communicate and disseminate success stories from the organization and its Affiliates as well as the marketing department to help promote organizational events, such as NCLRs Annual Conference, Capitol and Alma Awards.

RESPONSIBILITIES Perform day-to-day operations of digital work for the department, focusing mostly on email

and mobile platforms, and as a back-up for social media. Serve as the main contact to train staff to use online CRM (Salsa), manage the data and lists

within the CRM, and work closely with consultants to execute activities through the mobile platform.

Participate in campaign strategy sessions with Digital team as well as others to brainstorm new and innovative ways to use NCLR digital channels to advance the organizations goal.

In consultation with policy teams and Resource Development, develop campaign work plans with benchmarks and tangible goals, evaluation tools and report metrics.

Connect NCLRs offline advocacy work to its online advocacy work through networking, cross-posting, and other appropriate outreach, expanding NCLRs ability to reach and engage larger audiences and influence a national agenda.

Produce weekly and monthly metric reports for online and mobile platforms. Monitor digital trends and provide regular feedback and ideas for staff to implement new

ideas. Manage MOU partnerships with NCLR Affiliate organizations to assist them in building

local networks for advocacy campaigns. Collaborate with issue-based teams (program and policy), resource development, field offices

and Affiliate Member Services (AMS) to ensure cross-component collaboration and to maximize effectiveness.

Tell the story about NCLR and its connection to the community and Affiliate Network in order to combat negative stereotypes and misperceptions about the Latino Community.

Represent NCLR and communicate effectively in various settings (internally and with coalition partners, community members, the media, foundations) on select issues.

Work with NCLR events department to strategize and carry out list-growth opportunities at NCLR Annual Conference and ALMA Awards.

Manage and process Communications departments contracts and invoices for payment. QUALIFICATIONS:

Bachelors degree with 2+ years relevant work experience required. Strong knowledge of CRM and CMS platforms, Salsa a plus. Strong knowledge of SMS/mobile technologies. Significant expertise using digital communications, both email and mobile, to advance

advocacy or political campaigns. Expertise working with Latino and immigrant communities. Experience in working and developing coalitions. Interest in and general knowledge of NCLRs issues, programs, and constituencies required. Knowledge of legislative process and how the news media/cycle works and affects advocacy

campaign strategy Strong ability to set and meet deadlines, manage multiple projects simultaneously, and

prioritize assignments. Excellent, well-developed writing skills and ability to synthesize information from different

sources and present it in a variety of written formats and styles for various audiences (i.e.,

funding proposals and reports, campaign materials, training toolkits, graphics, etc.). Flexible regarding schedule, working hours, and assignments, including ability to work

evenings and weekends when necessary. Working knowledge of Adobe Creative Cloud and/or other photo and video editing software

a plus. Ability to travel occasionally. Bilingual (English/Spanish) ability preferred. The coordinator reports to the Senior Manager, Digital. Please note: Only those applicants who submit a cover letter and writing sample along with a rsum will be considered for this opportunity. Please include Digital Coordinator in the subject line of any email submissions.

MAIL, FAX, OR EMAIL COVER LETTER, WRITING SAMPLE, AND RSUM TO:

National Council of La Raza

Raul Yzaguirre Building Attn: Jonathan Marrero 1126 16th Street, NW

Washington, DC 20036 Email: hrmail@nclr.org No phone calls, please!

Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in a college, university, technical school, or adult education.

POSITION ANNOUNCEMENTBACKGROUND