Digital content industry in Taiwan 2009

Innovation,Compassion,Effectiveness 2009 Institute For Information Industry 1

Digital Content Industry In Taiwan –

Institute for Information Industry

July, 2009

Taiwan Gaming Industry Delegation

Taiwan :

Asia `S Gateway To Digital Content

Innovation,Compassion,Effectiveness 2009 Institute For Information Industry Innovation,Compassion,Effectiveness 2009 Institute For Information Industry 2

Overview of Taiwan Digital Content Industry

Digital Games in Taiwan

Future Cooperation

Q&A

Outline


Definition: Products or services that use IT applications to digitize

and integrate graphics, texts, video, audio, etc.

Scope:

e-Publishing &

Digital Archiving

Digital Audio &

Video

Mobile Application

Services e-Learning

Computer Animation

Digital Games

Network Services

Content Processing

Software

Core Contents

Industry

Support

Industry

DIGITAL CONTENT INDUSTRY

Definition and Scope


Innovation,Compassion,Effectiveness 2009 Institute For Information Industry Innovation,Compassion,Effectiveness 2009 Institute For Information Industry

47.9%

11.0%

21.2%

7.8%

6.6%

1.6% 3.3% 0.6%

Content Processing Software

Digital Audio & Video

Network Services

Mobile App Services

Digital Games

e-Publishing & Digital Archiving

e-Learning

Computer Animation

Production Value Growth

Area 2007 2008 Growth Rate

Computer Animation 67 88 32%

Digital Games 717 856 19%

Digital Audio and Video 1207 1241 3%

Mobile Application

Services 850 1065 25%

e-learning 363 393 8%

e-Publishing and Digital

Archiving 169 182 7%

Content Processing

Software 5234 5809 11%

Network Services 2312 2481 7%

Total 10920 12115 11%

Source: Digital Content Industry Promotion Office (DCIPO) Taiwan,2008

Production Value

Distribution (2008)

12.115

billion

Unit: US$ million

Production Value Analysis



Vision and objectives

Visions ( 2007～2011 )

Objectives

To develop Taiwan into

• An advanced player in innovative entertainment and multi-media applications

• Becoming a paradigm in the successful development of digital economy industries

Increasing the total production value to US$18.75billion (15% CAGR)

export to account for 30%.

Expanding the domestic entertainment and multi-media applications market

to US$15.63 billion.

Increasing the number of copyrighted products by 400%.

Increasing the industry investment to US$ 780 million, and the international

cooperation amount to US$ 310 million.



establish an animation industry value chain

To develop integrated large-scale computer games

To develop innovative digital video and audio service models

To use regulatory policies to ensure positive interaction and facilitate

the development of mobile contents

Use e-learning as the cornerstone of the national education and training systems

To develop digital publishing and archives to offer readers new experiences in reading

To promote the establishment of international brands for niche content software

To provide guidance for the improvement of service quality and innovation of services

To continue to increase and modify the function of industry support

To assist in the creation of unique industry clusters in central and southern Taiwan

Strategy



SMALL ISLAND , GRAND VALUE

Major Types of Digital Games: On-line Game, PC Game, TV

Game, Handheld Game

The Taiwan game market (including video and online games) is

expected to exceed US$856 million in 2008, up 19% from last year.

over 90 game companies on the island.

Listed company/ OTC company: 9 companies

Marketable value: US$1.51 billion

Digital Games in Taiwan


Total amount : US$ 539.2 million

Share 63% of the game market in Taiwan

Output Value of Taiwan Top 10 Gaming Companies

172.5

99.5

75

60.5

37.526 24.2 16.6 15.1 12.1

0

20

40

60

80

100

120

140

160

180

1 2 3 4 5 6 7 8 9 10

(Unit: US$ million)


Total market size : US$ 18.4millon in 2009

MMOR game is the major, avg. 54% (2006~2010)

Major group: students between age 22.8 male 70% female 30%

Mature User behavior : 70% play everyday, 2hrs playtime , 13.8usd/mo.spend

Taiwan’s On-line Game Market(2006~2010)

(Unit: US$ million)

2006 - 2010 CAGR = 8.77% 8.74%

9.38% 8.41%

8.56%

15.1 15.8 16.7 18.4 18.9

11.4 13

14.8 15.7

18.2

0

5

10

15

20

25

30

35

40

2006 2007 2008(e) 2009(f) 2010(f)

Casual Game

MMORPG


Competitiveness of Taiwan


Comprehensive experience in PC online game

development


MMORPG

world

Blogs

Websites

Forums

CCG

Novels

Movies

Add-ons

Machinima

MONEY

BRANDS


Same culture background and language for

Chinese Market



Familiar with China Market and Channels


Recommendations from friends and family

Consumer product review from website

Product labels on packaging

Expert product review from website

Consumer opinion in blogs

Independent reviews in publications

Consumer opinion on message boards

Consumer opinion in chat rooms

Manufacturers / brands websites

Email newsletters

Magazine ad

TV ads

Products/brands that appear in movies or within TV

programs

Ads that appear on search engines

Newspaper ads

Radio ads


Good quality and excellent development on

games



Cooperating Development for Games / Content /

Service work/ outsourcing or co-production

Future Cooperation


Licensors of game for operating in Asia-

Pacific area

Future Cooperation


license Taiwan’s online games in North

American for operating

Future Cooperation


EDUCATIONAL COOPERATION

Future Cooperation

Advanced Talent

International Talent

Director level Talent

Core Management

Mobil content

Video & Audio Application

CG Ani Creation

Game Development

International

lecturers Interflow

Industry Talent

Training

Original Creativity

Development

Resource

Integration Industry/scholars/research/


International Training Network

Overseas industrial instructors

Curricular practical opportunities for our talented

students.

Enterprise co-projects on production ,pre-production

or prototype development .

Future Cooperation


Institute For Information Industry

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Digital content industry in Taiwan 2009

Government & Nonprofit

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