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6 Points of Digital Competence in Market Leader Businesses

Ollie WhitfieldContent & Community Managerolliewhitfield@liveandsocial.com0845 287 1181 / +44 7593932403http://linkedIn.com/in/olliewhitfield http://twitter.com/OllieWhitfield_ http://plus.google.com/+olliewhitfield96 https://www.instagram.com/olliewhitfield96/

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Market leaders are digitally competent• Digitally competent companies generate 1/3 times more revenue than

others• Digital competence opens new doors to money making opportunities• Employees feel empowered, trained and have more opportunity for growth• Market leaders work differently to other businesses

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• You need to sell more of X product/service – talk about it and create content to support it

• Digital skills are needed to create and share any form of digital content• Even better digital skills are needed to plan, develop a strategy and

measure results of this work• When a business has a goal or “big message” the whole strategy of the

business must work towards it• If there are not the skills in place to work towards the goal in the most

effective way there needs to be a change of staff or the team need to be trained

1 – Align business goals with digital strategy

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2 – Recruit, train and mandate digital competence

• Hiring new staff without the digital skills you need costs you time, money and will frustrate your “digital champions”

• It’s not always easy to hire digitally competent people, so training is vital for market leaders

• Regular training and mentoring will push the level of digital competence in your business higher

• Staff who do not want to develop or cannot at the pace you want can and will need to be replaced by digitally competent staff

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3 – Turn knowledge into content• If you’re creating content to drive more traffic to your site, you need the

staff who know how to carry out the process properly• Content in all forms can be used for lead generation campaigns, you

need staff who understand this and can plan how and what to create• Once you get started with content and campaign creation it’s very hard

for your competitors to catch up with your progress

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4 – Cost per acquisition and revenues• Understanding how much it costs to generate a lead and a customer is

vital. • Where the costs are too high you can make content and create

campaigns to help drive more leads and business to ease the cost• Online advertising is an important part of market leader business

marketing, they are able to advertise lead magnets or capture forms and drive sales from them effectively

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5 – Lead generation• 70% of business buying decisions are made before any direct contact has

been made between 2 parties• Lead generation is the way to warm up cold, uninterested parties into hot

leads ready to be converted• Market leader businesses have the skills in their team to create strategies

and content plans to push users through digital sales funnels to make money

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6 - Agile businesses evolve• Marketing was considered done when businesses used newspaper ads once

upon a time, not anymore• Digital competence is not just about marketing and sales, it can be used for

project management from the C-suite team and right down to the managers in the business

• Digital businesses will generate a lot of data, digitally competent businesses will be able to segment and handle the data for their effective use of it

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Digital skills create an upward momentum

• Raise the profile of your business and its people externally

• Raise profile of individuals and enhance relationships internally Increased job satisfaction and productivity

• High calibre talent attracted to the business • High calibre talent stays in the business • Customer satisfaction increases • HR and recruitment costs decreases • Lead generation and referrals increase • Cost per acquisition (or sale) decreases • Revenue increases • Creates assets that increase the value of your business

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Ollie WhitfieldContent & Community Managerolliewhitfield@liveandsocial.com08452871181 / +44 7593932403Connect with me at:http://linkedIn.com/in/olliewhitfield http://twitter.com/OllieWhitfield_ http://plus.google.com/+olliewhitfield96

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