“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT
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Transcript of “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT
![Page 1: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT](https://reader033.fdocuments.us/reader033/viewer/2022060200/559907c51a28abe40f8b47ba/html5/thumbnails/1.jpg)
“DIGITAL COMMUNICATIONS
FOR YOUR PRODUCTS & SERVICES
in INDONESIA 2014”
CHARLES BONAR SIRAIT Indonesia's Strategic Communications Specialist,
Passionate in Marketing,Public Relations,Advertising, Promotions & Brand
[email protected] & @charlesbonar
![Page 2: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT](https://reader033.fdocuments.us/reader033/viewer/2022060200/559907c51a28abe40f8b47ba/html5/thumbnails/2.jpg)
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
![Page 3: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT](https://reader033.fdocuments.us/reader033/viewer/2022060200/559907c51a28abe40f8b47ba/html5/thumbnails/3.jpg)
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
![Page 4: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT](https://reader033.fdocuments.us/reader033/viewer/2022060200/559907c51a28abe40f8b47ba/html5/thumbnails/4.jpg)
AGENDA
-Charles Bonar Sirait-
A. Background B. The Impact of Technology and Internet C. Special Impact for Business & Corporate D. Digital Communications should be measurable E. Summary & Conclusion
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A
BACKGROUND
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Internet Users in SouthEast Asia Region REFERENCE : Effective Measure – PPPI of 2011
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INDONESIA The most active internet & social media users in Asia
REFERENCE :
2014 - Data Global Web Index Survey
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MDG’s (Millenium Development Goals) TARGET
EXPECTATION OF INDONESIA’S INTERNET USERS YEAR OF 2015 = 139 MILLIONS PEOPLE - REFERENCE: APJII -2013
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INDONESIA’S INTERNET PENETRATION
REFERENCE : MARKPLUS INSIGHT 2013 & MARKETEERS MAGAZINE 2013
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THE BENEFITS OF INTERNET IN INDONESIA REFERENCE : APJII 2013
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TOP 3 – BENEFITS OF INTERNET IN INDONESIA
REFERENCE : APJII 2013
1. INFORMATION OF PRODUCTS & SERVICES – 77,81%
2. A PART OF SERVICES AND FACILITIES FOR CUSTOMERS –
61,23%
3. SOCIAL MEDIA USAGE – 61,23%
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AVERAGE TIME OF INTERNET USAGE 1 up to 4 HOURS per DAY
REFERENCE : APJII 2013
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SMARTPHONE USERS OPEN MOBILE APPS up to 60 TIMES PER DAY
REFERENCE : KOMPAS DAILY – TECHNOLOGY SECTION MARCH 2014
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B
THE IMPACT OF TECHNOLOGY &
INTERNET
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DIGITAL is our new world nowadays
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SMART PHONE is our equipment nowadays
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SMART PHONE CREATES MOBILE APPS DEMAND
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MOBILE APPS where your customers meet your corporate’s
products and services
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MOBILE APPS BENEFIT treating customers fairly
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C SPECIAL IMPACT FOR
CORPORATE & BUSINESS
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STARBUCKS MOBILE APPS
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POSTIVE IMPACT OF INTERNET FOR STARBUCKS
Starbucks Mobile Apps increase the customers consumption from once become 3 times a week, even daily
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BANK MANDIRI’s MOBILE APPS
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THE CEO OF BANK MANDIRI BUDI G SADIKIN’s TWEET Manfaatkan disc up to 30% di @Ita_Suki dgn tukar #fiestapoin min transaksi Rp 200 ribu pk #mandiridebit. pic.twitter.com/LKhkkzV9q1
THE CEO of BANK MANDIRI DIRECTLY PROMOTE THE BANK’s SPECIAL OFFER &
PROGRAM DIGITALLY WITH TWITTER
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D DIGITAL COMMUNICATIONS
SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE
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E
SUMMARY & CONCLUSION
“Welcome to The Digital Era”
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“If STARBUCKS &
BANK MANDIRI could create Customer
Retention, Customer Loyalty through
maximizing TECHNOLOGY & INTERNET,
I am sure other corporate and
companies in Indonesia could get the best results too
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Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
![Page 39: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT](https://reader033.fdocuments.us/reader033/viewer/2022060200/559907c51a28abe40f8b47ba/html5/thumbnails/39.jpg)
Charles Bonar
Sirait,SE,MM
Indonesia's Strategic
Communications Specialist,
Passionate in
Marketing,Public
Relations,Advertising,
Promotions & Brand
Best Seller Book Writer The
Power of Public Speaking -
Public Speaking & Business
![Page 40: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT](https://reader033.fdocuments.us/reader033/viewer/2022060200/559907c51a28abe40f8b47ba/html5/thumbnails/40.jpg)
DIGITAL CONTACT
CHARLES BONAR SIRAIT
E-mail : [email protected]
Twitter : @charlesbonar
http://linkd.in/1siPrrL