Digital Cluster SME Strategy
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Transcript of Digital Cluster SME Strategy
Screen Image & Sound Cluster
Developing the digital media sector in the West Midlands
Drive 3 Programme, 3rd June 2008
David Furmage
Digital Media Policy Lead &Screen, Image & Sound Cluster Manager
Regional Government, UK.
044 121 503 3397www.advantagewm.co.uk
Presentation Outline..
Profile & recent achievements
Digital Media Fund& Defining ‘digital’
Innovation Funding & Keys to Success
Your Feedback & topPriorities for Resources
Simplified Business Support & Products
Target Markets &Strategic Priorities
West Midlands is a UK leader in digital media
Population 5.3 million9% of the UK population
Birmingham, 2nd City only to London
rich mix of communities with diverse cultural backgrounds
digital media … influences everbody’s lives
…from leisure and lifestyle…
…to business and communications……to business and communications…
digital media … influences everbody’s lives
…from leisure and lifestyle…
…to business and communications……to business and communications…
The creative and cultural sector is 10% of the West Midlands economy…
The creative and cultural sector is 10% of the West Midlands economy…
Regional Strengths in West Midlands…
20% UK Games Production
serious gamesUK hub, games based learning, virtual worlds, co-funded SGI
Regional Strengths in West Midlands…
Film active region For production
Film active region For production
20% UK Games Production
Interactive mediaTop New media agencies
serious gamesUK hub, games based learning, virtual worlds, co-funded SGI
Regional Strengths in West Midlands…
20% UK Games Production
Interactive mediaTop New media agencies
Talent. Higher education. Easy to reach. low costTalent. Higher education. Easy to reach. low cost
BIRMINGHAMmajor digital
hub for UK
MUSIC PRODUCTIONBirmingham top 5 global destination for diversity
serious gamesUK hub, games based learning, virtual worlds, co-funded SGI
Film active region For production
Film active region For production
Recent Achievements…
£7m SGI &Serious Virtual
Worlds Conference
Recent Achievements…
£4m Film Fund‘Confetti’ first 15%
£7m SGI &Serious Virtual
Worlds Conference
£600K Developmentfilm, tv, digital
£5m Digital Mediacommercial, art, Ch4 Channel 4
national commissioning
hub for 4IP
Recent Achievements…
£4m Film Fund‘Confetti’ first 15%
£7m SGI &
Digital Event
Oct 2008
creative cities
50% inBirmingham
Creative Space, Hubs… Creative Space, Hubs…
Serious Virtual Worlds Conference
£600K Developmentfilm, tv, digital
£5m Digital Mediacommercial, art, Ch4 Channel 4
national commissioning
hub for 4IP
European Regions in top 5
Recent Achievements…
£4m Film Fund‘Confetti’ first 15%
£7m SGI &
Digital Event
Oct 2008
ITC £800K IDM poc, demo, champions
creative cities
50% inBirmingham
Creative Space, Hubs… Creative Space, Hubs…
Serious Virtual Worlds Conference
£600K Developmentfilm, tv, digital
£5m Digital Mediacommercial, art, Ch4 Channel 4
national commissioning
hub for 4IP
European Regions in top 5
1045 business assists 137 new businesses created 232 jobs created/safeguarded
40 people helped into jobs 218 people up-skilled 140 knowledge base collaborations
Others… games, music
fi
lm t
v g
am
es
w
eb s
eri
ous
gam
es
Digital Media … vertical and horizontal
aerospace automotive business professional government health military creative
strengthen clustercompanies
digital media as a horizontal enabler
fi
lm t
v g
am
es
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eb s
eri
ous
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Digital Media … vertical and horizontal
aerospace automotive business professional government health military creative
strengthen clustercompanies
digital media as a horizontal enabler
Cluster targets high growth markets…
Digital Content for Entertainmentnew business models, new content types
Digital Lifestyleinnovating new forms of digital media
for citizens, tourists and business
Cluster targets high growth markets…
Digital Content for Entertainmentnew business models, new content types
Exploit Web 2.0 & Serious Gamesvirtual worlds, immersive education, mash-ups data simulation, new communities, use it, sell it!
Digital Lifestyleinnovating new forms of digital media
for citizens, tourists and business
Create New Marketsin digital media - with a sense of urgency
using 4IP, ICT, TSB, EuropeanVC, HE…
Strategic Priorities…Building Success
influence digital media raise profile, = more £p
encourage innovationdevelop new markets
Strategic Priorities…Building Success
influence digital media raise profile, = more £p
encourage innovationdevelop new markets
support sector focusedbusiness and skills support
signposting, networks build supply chains
improve regional dataand intelligence
Strategic Priorities…Building Success
influence digital media raise profile, = more £p
encourage innovationdevelop new markets
support sector focusedbusiness and skills support
signposting, networks build supply chains
improve regional dataand intelligence
Innovation Technology Council
Technology Strategy Board
Access to Finance
idea Journey from seed to product launch
Innovation is the key to growth. But we must build on solid foundations, getting the basics right for business growth…
understanding…
…the journey
Our Approach to Funding & Support …
idea Journey from seed to product launch
To get the basics right … We have identified three ‘journeys’ that we must understand when setting policies…
SME Journey from start-up to maturity and growth
Information journey to navigate the opportunities and the support
understanding…
…the journey
Our Approach to Funding & Support …
our policies ensure funding roots clear for all these ‘journeys’
Streamlining publicly funded support for SME’s
Easier to understand and access
Better value for public money
Measurable economic impact and policy goals
Business Simplification Programme - BSSP
ANYTHING WE DO REGIONALLY MUST DOVETAIL WITH BSSP NATIONALLY
www.berr.gov.uk/bbf/index.html
Streamlining publicly funded support for SME’s
Easier to understand and access
Better value for public money
Measurable economic impact and policy goals
ANYTHING WE DO REGIONALLY MUST DOVETAIL WITH BSSP NATIONALLY
www.berr.gov.uk/bbf/index.html
Business Link will lead on delivery: Diagnostic/brokerage, 4 levels: informationtransactional, intermediate, transformational
Screen WM and other
support must extend not duplicate
the core offer and dovetail with Business
Link
Business Simplification Programme - BSSP
New simpler range of business support products fully introduced by 2010
AWM and Business Link funding, including monies to Screen WM, etc., must fit one of these product categories
Available during 2008:
Export Credit GuaranteeSkills Solutions for BusinessCapital InvestmentPreparing to ExportInvestigating New Overseas MarketsGetting the most from Foreign Direct
InvestmentBusiness Collaboration NetworksShared Business Support Environments
Business Simplification Programme - Products
New simpler range of business support products fully introduced by 2010
Business Simplification Programme PRODUCTS
AWM and Business Link funding, including monies to Screen WM, etc., must fit one of these product categories
Available from 2009:
Debt FinanceRisk CapitalFinance Awareness & CapabilityBusiness CreationBusiness expertise for GrowthPromoting Resource Efficiency & Sustainable Waste ManagementProtecting the Natural EnvironmentLocal Community Business CoachingInnovation Finance & Innovation Collaboration
17 Products. Funding NOTguaranteed
€5m film Fund €750K development Fundskills, education, festivals, archive, scripting, shorts… BIG GAP for a fund TO BACK ‘DIGITAL MEDIA’ GROWTH.
Bir
min
gham
Specific Sector Support…
… Screen Agency leads on ‘At Market’ Funds for projects, skills Development and business support…
Business Link’s Creative and Digital Industries team work with others for the intermediate and transformational brokerage…
Launching a Digital Media Fund
£30m 4IP Digital Media Fund launchedEnglish & Welsh Commissioning hub in Birmingham
"to deliver publicly valuable content
and services on digital media platforms"
Public Service Broadcaster
in UK. Funded by adverts.
A lesson in Giving projects
enough resources to succeed
Bir
min
gham
Public Service Broadcaster
in UK. Funded by adverts.
£5m from AWM
£30m 4IP Digital Media Fund launchedIncludes £10m ring-fenced for West Midlands
Backing commercial potential, but not a VC Fund.
Open to other commercial and arts partners.
Launching a Digital Media Fund
Bir
min
gham
What is Digital Media?
Digital television, digital radio, internet and mobile
One of those terms that has many meanings!
What is Digital Media?
Digital television, digital radio, internet and mobile
Screen, Image & Sound ClusterAll ‘digital creative industries’
Film, television, animation, interactive media, games, radio, music, digital imaging
What is Digital Media?
For our Digital Media and Innovation Funds it is …
Pix
el Le
arn
ing
Distribution platforms such as broadband, mobile and digital
broadcasting which have emerged in contrast to
traditional analogue broadcasting.
Includes internet based and mobile distribution
systems and technologies which permit a more complex,
interactive relationship and allow users to create, modify
and comment on content.
Public Service Broadcaster In UK Funded
by adverts.
What is Digital Media?
For our Digital Media and Innovation Funds it is …
Digital new media includes…
Computer aided social networks
Pix
el Le
arn
ing
Distribution platforms such as broadband, mobile and digital
broadcasting which have emerged in contrast to
traditional analogue broadcasting.
Includes internet based and mobile distribution
systems and technologies which permit a more complex,
interactive relationship and allow users to create, modify
and comment on content.
Peer to peer and file sharing
technologies
Collaborative knowledge networks
Thought of as content, but can equally cover coding and technology creation
On-line Journalism
and Broadcasting
Imagined and alternative life
networksInteractiveLearning
and leisure
anything interesting
we’ve Missed..!
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Innovation Centred Funding Approach…
MOST FUNDING IS ‘AT MARKET’INNOVATION NEEDS US TOTHINK WIDER - TLR SCALE
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Innovation Centred Funding Approach…
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Inn
ovati
on F
un
din
gPro
of
of
con
cep
t
Dig
ital M
edia
Fund
Near
Mark
et
Exp
loit
2.0
now
8 Test and demo
Innovation Centred Funding Approach…
£1m
£10m+
£.75m
ACF
10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Film, DevelopmentOther Cluster
Innovation Centred Funding Approach…
Inn
ovati
on F
un
din
gPro
of
of
con
cep
t
Dig
ital M
edia
Fund
Near
Mark
et
Exp
loit
2.0
now
£10m+
£.75m
£1m
£4m, £.6m £.5m, £1.5m
ACF
Keys to Success …
Development Fund£600K up to £50Kpilots, pitchesconditional loan
Links to and extendsBusiness linksupport framework
Most popular measure
with SME’s
Keys to Success …
Development Fund£600K up to £50Kpilots, pitchesconditional loan
Hot housing Ideas
Links to and extendsBusiness linksupport framework
Most popular measure
with SME’s Innovation Labs
Dare to be Digital
Competitions, hot-housing talent, 5 days to 10 weeks with payment to take part, mentored by industry
hot housing & mentoring
v effectivefor SME’s
Sustainable funding of these is a challenge…
We hope Our 3rd ‘Key’ will be the DIGITAL MEDIA FUND
In Summary… innovation centred funding
Create Funds with support
Give projects enough resources too succeed
Build on talent & strengths
Identify growth companies
In Summary… innovation centred funding
Create Funds with support
Give projects enough resources too succeed
Build on talent & strengths
Be flexible on short-term output measures
Identify growth companies
Build national and international collaboration
Give a chance to ideasthat make no sense!
West Midlands…the heart of digital media
thank you for listening!
and now over to YOU Q&A and…
Presentation Outline..
Profile & recent achievements
Digital Media Fund& Defining ‘digital’
Innovation Funding & Keys to Success
Your Feedback & topPriorities for Resources
Simplified Business Support & Products
Target Markets &Strategic Priorities