Digital Citizen University: L.I.K.E: Leaders in Keeping Excellence ONLINE (Customized for Church -...
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Transcript of Digital Citizen University: L.I.K.E: Leaders in Keeping Excellence ONLINE (Customized for Church -...
DCU 101 for Leadership
• WHY is The Summit Church
Online?
• PURPOSE: To Engage People
• What Channels Are We Using
• How Do We Manage, Speak
and Share Our Message as a
Leadership Team?
• How Do We Rank L.I.K.E?
WHY is The Summit Church Online?
• To Inspire Local
and Global Visits
to The HUB
• To Convert
Viewers to Users
Through the
Following Tools:
• Blog
• Podcast
• Other Tools to
Share the Good
News and GO
Social Are as
Follows:
• The Universal
Share Button
• Mobile Site
• Mobile App
(Future)
L.I.K.E Purpose: To Engage People
What Channels? Strategy
Blog Thought-Leadership
Content Tribe-Builder
Social Media Share. Connect. Engage
Facebook @SummitChurchRising
Twitter @Summit4You
Instagram @Summit4You
HASHTAG: #Summit4You
How Do We MANAGE Our Message?
Social Media Policy Consistency
Control Privacy Settings View Intelligence Settings
Every 90 Days
Use GOOD Judgement Set Up Social Mentions
Post Only
Wholesome/Uplifting
Information, Education,
Motivation, Inspiration
Fact Check Prior to
Publishing – When Stating
an Opinion – “Say So”
Respect Your Audience Allow Controlled Diversity in
Opinion
Respect Privacy of
Attendees
Check-In, Photography and
Mentions - ONLY With
Permission
Video Footage Post ONLY With Permission
How Do We SPEAK Our Message?
Church Culture Church Dialect
Each Congregation has an
Established CULTURE Within
– How is This Defined?
The Vision
What Are Keywords? Love God. Love People.
Change the World
What is Our Tagline? “Let’s Do LIFE Together”
What is Our 2015 Focus? Launch 2015
What is Our Assignment? “Together WE Gather”
How Do We Learn to Speak
the Same Language?
Optimize Our Voice, Message
and Influence Through
#Hashtags
How Do We SHARE Our Message?
Status Updates Handles/Hashtags
Twitter is Limited to 140
Characters/Real-Time NEWS
SAMPLE: @Summit4You Inspired
to #DoLifeTogether with
@TinaTatum #LovePeople
Facebook is a Conversational
Platform
SAMPLE: Together WE Gather
@SummitChurchRising
#Summit4You #ChangeTheWorld –
How Will You Change Your World?
Instagram is a Visual Photo/Video
Driver With a 3 for 1 Status Update
Feature
Selfies Should be Content Based
OR Humanized for
Relationships/Influence
Hashtags are Topical – Use no More
Than 3 in One Post
#Summit4You #LoveGod
#LovePeople #ChangeTheWorld
Handles are Profile Owner Based Facebook: @SummitChurchRising
Twitter/Instagram: @Summit4You
Groups Establish Community
Engagement
Join “The Mentoring Room” on
Facebook/Secret AND Public Group
How Do We Rank L.I.K.E Online?
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1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
East
West
North
South
Harness the Power of Your Audience
1. Empower
2. Engage
3. Share
4. Manage
5. Multiply:
Enlarge OUR
Territory
Through
L.I.K.E
ONLINE
www.DigitalCitizenUniversity.com
• DCU
Developed by
Sherri Henley • www.sherrihenley.com
L.I.K.E .Me
.U .Us
Speaker
Author
Trainer
DCU 101 Course
3 Hours
Workbook
DCU Certified
L.I.K.E ONLINE: Q & A
Tips and Tricks for Social Media Intelligence
Do Post Daily
Develop and SHARE
Content.
Specify WHO You are
Posting “AS”
Don’t SHARE Private
Information, Images,
Videos
Post Personal Information
on the Church Social
Media Pages
Allow Random Posting to
Your Profile