Digital Champions
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Transcript of Digital Champions
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• Web 2 overview• Wiki’s Blogs, Maps & Social Networks• Productivity – RSS Feeds & create a Netvibes
page• Delicious• Blog building• User Generated Content• Internet TV, Broadband and media Providers• Content Creation & Sharing• Picasa, Flickr, youtube, viddler, videojug,
Last.fm • Social Networks and Episodic Entertainment • Teaching Tips
Agenda
• 9.30-10.30 Quick Recap & some teaching bits
• 10.30-10.45 Internet & TV
• 10.45-11.00 Tea
• 11.00-12.00 Content Creation & Sharing
• 12.00-12.30 Social Networks & Media Consumption
• 12.30-1.00 Teaching Tips – Taking back to the team
QUESTION
•LEARN• IMMERSE• INSPIRE
Why are we here?
To pass knowledge onto others
MESSAGENETVIBESDELICIOUS
RSS YOUTUBEPODCASTS
Helping your knowledge spread like wildfire
Teaching’s the best way to develop your understanding of virtually anything
If you don’t understand it, you won’t be able to explain it to others
Remember you’re training others!!!
‘what I hear I forget, what I see I remember, what I do, I understand’
Confucious
Teaching Tips
Teaching Tips
‘Give a man a fish and you feed him for a day; teach a man how to fish and you feed him for a lifetime.’
A quick reminder….
Have you ever been experienced?
Web 2.0
Web 2.0
• User-Contributed Value - Users make substantive contributions to enhance the overall value of a service
• The Long Tail - Beating the sales of best-seller products by using Internet to sell a greater amount of low demand products
• Network Effect - For users, the value of the network substantially increases with the addition of each new user
Web 2.0
• ADVANCED SOFTWARE - like AJAX which makes web pages feel more responsive so that the user doesn’t require page reloads
• DEMOCRATIC APPROACH – users play an increasingly important role in how the web develops, from creating content to refining searching
• SOCIAL NETWORKING – the integration of various ways users interact, such as chat, messaging, email, video, voice, virtual worlds opening up new avenues for social networking
Web 2.0 The Ingredients
NETVIBES
BLOGS & NEWS FEEDS
del.icio.us
• Social Bookmarking• Collectively store links with the team• Share relevant links• Monitor news patterns in your area
Put together
• Creating RSS Feeds• Sharing Tabs• Finding, Searching and Using
Blogs
Content Creation & Sharing
StreamingPlaying a file as it downloads, without having to wait for the download to finish.
DownloadingThe file is copied from the Web server to your computer.
Attention Shift
The Brand Model
The Agency Model
Consumer Benefit
functional networkFIND
Faster, cheaper, easier…
Classic marketing rules apply: PUSH
display, POS, retail…
Maximum relevance, impact, interruption
content networkPLAY
social networkSHARE
Create, share, enjoy, discover
Brands EXCLUDED Add value to
conversations or get talked about
Create currency that helps prompt
conversations
My content. My way. Now.
Consumer in control. Shift to PULL
BE the content
Add value to content & content production
Three stages of the web’s development
Mass Media My Media We Media
Social Networks & Media Consumption
Kate Modern: Digital product placement
Summary for Brands
Long tail
Creatively vocalconsumers
Value exchange
Niche & personalised experience of products
Enabling co-creation and involvement,
opening up the brand
Delivering tangible reward
Nearly there!
Teaching TipsHow to take back to the team!
• Why do they need this info? • How will they benefit from it?• How can they make use of it in a
practical way?
• Explain the benefits
What motivates adults to learn?
WIIFM
• what do they want to know? • how much do they need to know?• what their interests are? • their age, style?• their needs?• what keeps them awake at night?
How to motivate adults. Find out…..
• KISS – Keep it Short and Simple• Do less, do it well• Use real-world examples
Teaching Tips
Strategies for taking back to the team• Find out peoples interests and focus on
them. • Music = Last.fm, hypem.com• Photos = Flickr, Picasa• Video = Youtube, Stage6, • News = Marumushi, Guardiani
• Comedy = Podcasts, Chortle• Going out = Facebook, UpComing• Think about how many people you’ll talk
to about Last.fm • Write down the names of 5 people you’ll
show netvibes to
Questions you’ll get….
•What’s an RSS feed?•What’s Web 2.0 mean?•What’s a Blog?•What’s the value of Social
Networks?•What’s a Podcast?•Can you fix my iPod?
Finally
•THANKS!•Stay in touch & get back to
me with what goes well & what doesn’t work.
•What could we improve?