1 9 7 1 U n i v e r s i t y B o u l e v a r d • L y n c h b u r g , V i r g i n i a 2 4 5 1 5Advertising Director • 434-582-2128 • libertychampionadvertising@gmail.com Fall 2015Policies, Rates and Schedule

LIBERTY CHAMPION

With repetition being the key to memory, exposing an advertisement to a consumer at least three times has proven to cause a lasting effect on the human brain.

why advertise?

Think outside these boxes...

- Full Color Ad- Weekly Specials and Discounts- Coupons and Inserts- Custom Designed Ads

Let us help make your admemorable and bring new and friendly faces to your business. We can design yourad for you at no additional charge!

Full Page6 col. (9.75in) x

19.25in

Showcase your advertisement in our special issues!

Half Page6 col. (9.75in) x

9.625in

Quarter Page3 col. (4.819in) x

9.625in

Figuring the Price: # of columns x # of inches x Rate = Total Price

Welcome BackWelcome the student body back to town and introduce yourself to new students arriving for the Fall semester. Inform them on the best that Lynchburg has to offer.

Deadline: Aug. 26 Publishes: Sept. 1

College for a Weekend (Sept. 17 - 20 & Nov. 5 - 8)High school students and their parents will visit Lynchburg in hopes of finding the college and city perfect for their lives. How will they know where to go in the area to eat, shop or relax? These dates correspond with the two C.F.A.W. issues.

Deadline: Sept. 9 Publishes: Sept. 15Deadline: Oct. 28 Publishes: Nov. 3

For more information on College For A Weekend, visit: www.libertycfaw.com

Homecoming Edition (Oct. 23-24)Advertise this year in our special homecoming edition. Don’t miss this opportunity to showcase your adver-tisement in this special issue that will be read by thousands of alumni and visitors.

Deadline: Oct. 14 Publishes: Oct. 20

Christmas EditionAs students prepare for the Christmas holiday, many of them will do their shopping here in Lynchburg. Do you have any special deals or products you would like to feature? Remember, this is your last chance to reach our students before Christmas Break.

Deadline: Dec. 2 Publishes: Dec. 8

Other Rates National Ratespolitical open rate national display

national display — recurring

non-profit

color rates

Column inches Cost per inchOpen rate $6.85This includes all non-campus (local, county, state and national) ads placed by candidates and/or supporters. Ads must state the name of the purchaser.

pre-printed insertsRate: $500 4 or more per semester: $475(Inserts available for on-campus publications only )

Column issues Cost per inch

Open rate $9.08

Column issues Cost per inch Savings

300” sem/ or 600”/year $8.06 20%

Rates are based on total advertising inches for the academic semester. To earn volume discount, account must have a valid, signed contract on file in the Champion advertising office for each semester or academic year. Account will be billed difference between the rate billed and the rate earned on unfulfilled contracts. All contractual agreements are between the Champion and the National Sales Agent.

Local Retail Ratesopen rate

local display

Column inches Cost per inchOpen rate $6.85

This is not a commissionable rate. For an account to earn a local rate, its advertising must contain an address or contact in Lynchburg or surrounding area.

Column inches Cost per inch Savings60” - 119” $6.55 4%120” - 179” $6.46 8%180” - 239” $6.27 12%240” - 299” $6.07 16%300” or more $5.88 20%

Column inches Cost per inchOpen rate $4.43

Rate includes all campus and non-campus organizations offering services not-for-profit.

About the Champion...Total Circulation: 14,500 • 4,000 on campus •10,500 homes in the Lynchburg Area

Printing: •Each page is printed in full color •We use the latest Adobe design programs available. •Newspapers are published 11 times per semester (once per week). •The page count of the Champion may range from 12 to up to 24 pages.

Distribution: •Our newspapers are distributed at over 60 locations on and off campus which are convenient for students and guests visiting the university. •Each week, 10,500 newspapers are mailed to the Lynchburg community.

What’s New: Don’t forget to ask about Advantage Labels advertising, front page banners and web advertising! Check out our website at: www.liberty.edu/champion.

LIBERTYCHAMPION

Open rate Free

Publication Schedule

Emily Hoosiereahoosier@liberty.edu

Like fishing in a body of water, hackers send phishing emails to stu-dents complete with bait and a dangerous hook. But instead of a juicy worm, students could find malware at the end of a hacker’s hook.

Phishing is different than other junk email be-cause it is “trying to look like something from a trusted source,” Joshua Burch, Liberty University network security techni-cian, explained.

Burch deals with these

types of emails daily. The Information Tech-nology (IT) department has filters in place to stop suspicious sites and known scams from reach-ing students, but Burch said, “the first line of defense in security is the students.”

If a phishing email slips past the IT filter, students are encouraged to report it to the IT Help Desk by calling 434-592-7800 or emailing scams@liberty.edu. Some phish-ing emails make it to the inboxes of the entire stu-dent body, while others only reach one or two.

The goal of most phishing emails is to get usernames and pass-words. And places with a large email base like universities, hospitals and large companies are prime targets. But students can be aware of red flags that hackers commonly wave in these phishing emails.

Many phishing emails do not address recipi-ents by name. They begin with, “Dear Email User.” Liberty University knows the names of students and will begin emails by properly saying hello.

Watch out for emails with a warning and a

consequence, such as, “If you do not reply with your username and pass-word, then your email ac-count will be suspended.”

“If you get an email claiming to be from the university that is ask-ing you to verify your username and password for whatever reason, it’s probably not from the university,” Burch said. “And if you ever have doubt, the best thing to do is just call the Help Desk and ask.”

If the email is ad-dressed to you and seems

See EMAIL, A2

Sean Hannity speaks to students about economy, fight against terrorism.

News

A2

Baby Leo ignites heated debate over children with Down syndrome.

Opinion

A5

DI hockey sweeps Beavers in last home series of the season.

Sports

B2

Philosophy professor embraces teaching opportunity in Romania.

Feature

B4

INSIDE THE CHAMPION

Volume 32 | Issue 16 Lynchburg, VirginiaFebruary 24, 2015

SportsFeature

B1B4

NewsOpinion

A1A4

South Pacific opens in theater B4Lady Flames honor four seniors B1

®

Courtney russo| Liberty Champion

WINTER WONDERLAND — Students Kayla Morel and Autumn Chesnut enjoy the snowdays that cancelled classes Monday through 10 a.m. Wednesday. (See more snow pictures, including the winner of the Liberty Champion Instagram Contest, on page B6.)

Leah seavers | Liberty Champion

DIGITAL WORLD — Users have encountered email scams.

Leah seavers | Liberty Champion

LUO — Online office in Lynchburg.

t h e c o l d n e v e r b o t h e r e d m e a n y w a y

Phishing scams hunt for preyIT tackles problem of malware constantly plaguing university email accounts

LU online expands to DallasSatellite office opens in Texas

Josh Janneyjjanney@liberty.edu

Liberty University Presi-dent Jerry Falwell announced Wednesday, Feb. 18, that the school’s first satellite office will open in Dallas, Texas.

According to Falwell, the idea for the satellite office came from research that showed that students are more likely to attend online

classes from a university close to them as opposed to a university several states away. The purpose of the office would be to offer students short-term intensive courses, as well as to give them an op-portunity to have face-to-face interactions with Liberty Uni-versity representatives. This would prevent students near Dallas from having to travel all the way to Lynchburg

for a two-week course.Despite opening a new fa-

cility in Dallas for online stu-dents, Liberty University On-line will still be accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

JANNEY is the asst. news editor.

Contact advertising director Omar Adams at 434-582-2128 or email libertychampionadvertising@gmail.com

Ellie Fraserefraser2@liberty.edu

Columnist, author and political commenta-tor Cal Thomas spoke Wednesday, March 19, at the Jerry Falwell Li-brary to a group of stu-dents and staff about journalism. He told his personal story and gave students advice from his experiences. “I started in radio when I was 16, two weeks after my voice changed,” Thomas said, with crowd laughter quickly following the statement.

Thomas has never questioned the ca-reer path he chose, and he made that clear to students.“I knew really early that

this was what I wanted to do,” Thomas said. “I was very fortunate.”Two years later, at the age of 18, Thomas joined NBC as a copy boy. Thomas said he used this smaller job as a way to work up to the position he wanted — a network correspondent.

“I was in the door,” Thomas said. “This is the most important thing. If you have to become a janitor, if you have to clean toilets at night on the overnight shift, get in the door of wherever it is you want to be. You can’t do anything outside the door. But once you get in the door, you can impress people with your work ethic and desire to learn.” Thomas said he took

home scripts at night to learn more about writing. “I learned more on the job than I ever learned in a classroom,” Thomas said. “Real experience is better than theory every time.”Thomas wanted to be a network correspon-dent by age 30, and he was determined to ac-complish his goal. Ev-ery year on his birthday, Dec. 2, Thomas said he

checked in with his goals to see if he was on track. And he was. Eventually, he became one of the youngest an-chors on NBC radio and television. But, his ca-reer suffered a blow in 1973, and he was fired from NBC. At the time Thomas was fired, he had become increasingly interested in Christianity.

See THOMAS, A10

Officers gear up for SGA elections set to take place in early April.

News

A2

“Hands up don’t shoot” misleads society on issue of racial equality.

Opinion

A6

Sports editor breaks down the science of the Sweet 16.

Sports

B3

Ben Eppard hitchhikes 4,444 miles, collecting stories from strangers.

Feature

B9

INSIDE THE CHAMPION

Volume 32 | Issue 18

Lynchburg, Virginia

March 24, 2015

SportsFeature

B1B6

NewsOpinion

A1A6

Coffeehouse blast from past B10

Women’s bball loses to UNC B1

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Courtney russo | Liberty Champion

RACE BEGINS — Sen. Ted Cruz (R-TX) spoke on issues including faith, sanctity of marriage, repealing the Affordable Care Act and abolishing the IRS.

JoeL CoLeman| Liberty news serviCeWISDOM — Students learn from professional.

o f f t o t h e r a c e s

‘Cruzing’ out of the gate

Cal Thomas hosts talks Network lag fixed

Presidential hopeful launches campaign from Liberty University

IT enlarges Internet capacity

Deck hed deck hed deck hed Deck Hed

Tré Goins-Phillipsdgoinsphillips@liberty.edu

Texas Sen. Ted Cruz, 44, an-nounced his candidacy for presi-dent Monday, March 23, at Liberty University’s weekly Convocation.“Today, I am announcing that I am running for president of the United States,” Cruz said to an energetic crowd in a packed Vines Center, re-ceiving loud applause and a standing ovation.In announcing his bid, the 2016 hopeful, who placed third in this

year’s annual Conservative Politi-cal Action Conference straw poll, skipped the longstanding traditional step of first forming an exploratory committee. “It is time for liberty, it is time for truth, it is a time to reclaim the Constitution of the United States,” Cruz said.

Cruz, circling the stage in the middle of the Vines Center, declared “unapologetic” support for the na-tion of Israel, appealing to the evan-gelical presence on campus.The announcement at Liberty is fitting, as Cruz has joked, “I’m

Cuban, Irish and Italian, and yet somehow I ended up Southern Bap-tist,” according to Dallas News.Additionally, Cruz advocated for the protection of Second Amend-ment rights, protection from the National Security Agency and voiced disapproval for President Barack Obama’s Affordable Care Act, a key piece of legislation for the president.“Five years ago today, the presi-dent signed Obamacare into law, … and hours later, Liberty University went to court to stop that law,” Cruz said, launching thunderous applause throughout the arena.

Cruz’s request to launch his cam-paign from Liberty’s campus signals that the university has reached a new level, according to Liberty President Jerry Falwell.“We’re honored that political can-didates are now requesting to appear at Liberty,” Falwell said. “We never had that happen years ago — we had to invite them. I think it’s a testa-ment to what Liberty students have accomplished and what they are accomplishing.”

See CRUZ, A9

Quinn Foleyqfoley@liberty.edu

With a rapidly increasing population and a growing demand for more capable In-ternet, the Information Tech-nology (IT) department at Liberty University has made steps to improve Internet speeds and account for the increased bandwidth usage.According to the Liberty University News Service, the speed of the Internet has been increased by 150 percent since March 2. Mark Norris, director of IT Operations, said before the change, there was an un-equal balance between the demand for speed and the

capacity for growth.“The recent issues with In-ternet speed were related to the speed of demand outpac-ing the speed at which capaci-ty was increased,” Norris said. “When the demand exceeds capacity, it appears to the stu-dent as slow response times on downloads and access to web sites.”To fix these problems, IT added more Internet capacity.“When the overall capac-ity and throughput of the on campus Internet pipes are sufficient, the student expe-riences seamless downloads and quick response times,” Norris said.

See NETWORK, A3

Advertising deadlines are set one week prior to publishing. For sales, the advertising contracts need to be submitted at that time to secure a position in the next edition. Ads purchased after deadline will only be placed if space is available. This deadline gives us time to make minor changes to existing ads or to place ads that you have created. However, for ads that need to be created and designed, more time will be needed. If this is your first advertisement, you will need to allow extra time for development.

A proof may be requested for ads designed by our staff. Proofs will be sent no later than Thursday before the publication date and will be the final proof unless otherwise notified. All changes to be made must be submitted by 3 p.m. Friday before publishing. A second proof will be sent only if deemed necessary by our staff. Late changes to design will only be accepted if they greatly affect the content of the ad.

All artwork must be submitted in one of the following electronic formats: PSD, JPEG, INDD or PDF. A fax is acceptable to submit text for ads being designed by our staff; however, text will be retyped for final art. Ads created in Publisher must be saved or exported into a PDF Document. Please note that we can not make changes to these files.

All property rights including any copyright interest to any advertisement produced using artwork, creative ability and/or typography furnished or arranged by the Liberty Champion will be property of the Liberty Champion. No such ad or any part thereof may be reproduced in other publications without prior written consent of the Liberty Champion.

The Champion reserves the right to edit, modify, classify, reject or cancel any advertising deemed objectionable, whether in subject matter, illustration or content at any time. This includes the right to re-border or reduce advertisements in order to accommodate page column widths or to insert the words “Paid Advertisement” at the top or bottom of any advertisement simulating news material.

Ads must in no way represent products, activities or morality that are in opposition to the Liberty Way (student conduct policy handbook) or openly against the doctrines held by Liberty University. This may include but is not limited to alcohol use, tobacco or drug use, sexuality (including immodesty) or opposing religions and ideas. Ads that contradict university policy will be altered or rejected depending on content.

The Liberty Champion does not guarantee ad position. Ads will be placed in accordance to the design and layout of the issue. Ads may be placed by request in a specific location only if the layout and design are compatible. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

It is the responsibility of the advertiser to notify The Liberty Champion if an error has occurred in an ad within one week after publication. Error notification later than one week will receive no attention. Make-good and credit adjustment disputes will be considered on an individual basis. Adjustments will be made only for the portion of the ad in error and only for the first insertion of the ad. No allowance will be made for errors that do not materially affect the value of the advertisement as determined by The Liberty Champion.

Credit will be established on a per client basis. Payment is expected within 30 days of publication date. Accounts with a balance of more than 30 days past due may be subject to a 1.5% service fee of the total unpaid account balance. Other penalties may include but are not be limited to refusal of advertising or require non-refundable payment in advance until credit is re-established.

Failure to receive invoice or proof is not recognized as a valid reason to withhold payment. Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding.

For questions regarding advertising guidelines, please contact advertising director Omar Adams at libertychampionadvertising@gmail.com or call 434-582-2128.

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