Digital Campaigning Presentation to Conservative Renewal Conference
-
Upload
paul-staines -
Category
News & Politics
-
view
35 -
download
0
description
Transcript of Digital Campaigning Presentation to Conservative Renewal Conference
![Page 1: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/1.jpg)
MERLIN MOBILE CANvassing app
![Page 2: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/2.jpg)
the case for an app- paper-based canvassing is inefficient, time consuming and not interactive
- voter data captured is less rich, and more prone to human error
- canvass sheets are hand-written and then keyed back into merlin
- data is slow to reach the centre, and slow to reach the field
- smartphone penetration will be 74% by 2015 [probably higher among activists]
- participation can be measured and controlled (re. candidates)
![Page 3: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/3.jpg)
merlin user complaints- “the software is creakingly slow, buggy and not remotely intuitive”
- “electoral roll updates are irregular and infrequent”
- “activists regularly knock on doors to find the resident is not as described”
- “updating information is arbitrary, with no obvious fields on canvas sheets”
- “it takes a long time to train anyone, also very acronym heavy”
- “the complexity and bad design mean we are constantly calling the help desk”
- “papers can get mislaid, forgotten about, left in a drawer etc”
![Page 4: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/4.jpg)
current merlin data flow
voter listcompiled
sheets printed& distributed
canvassersknock up
canvass sheets returned
sit in agent’sin-tray
input to merlin terminal
- software dates back to the 1980s & requires regular tech support
- data entry is “clunky” and counter-intuitive
- widespread complaints from end users
![Page 5: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/5.jpg)
current merlin data flow
voter listcompiled
sheets printed& distributed
canvassersknock up
canvass sheets returned
sit in agent’sin-tray
input to merlin terminal
![Page 6: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/6.jpg)
- make most effective use of field resources
- help agents manage field ops
- help activists canvass in unfamiliar areas
helping you win 40/40
![Page 7: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/7.jpg)
app data flow
canvassersknock up
enter returnson street
app installedon mobile
automatically uploaded
![Page 8: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/8.jpg)
- canvass data & engagement returned in real-time
- voter mapping
- walks activist through relevant talking points
- opportunities for automated follow-up actions
- user-friendly, web-based agent dashboard
- dashboard monitors & flags voter issues
CANVASSING
![Page 9: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/9.jpg)
- allows better allocation of in-field resources
- makes polling station telling interactive
- agent can see real-time heat map
- push notification messages to volunteers
- incentivise / reward activity
GET OUT THE VOTE
![Page 10: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/10.jpg)
voter map issue tracker follow up action
app functionality
![Page 11: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/11.jpg)
privacy & security- agent authorises app users via text or email
- data accessibility time-limited
- app can be remote-wiped
- device location when using app always available
- full AUDIT TRAIL
![Page 12: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/12.jpg)
Time estimates- scoping: 1 week on site, 2 weeks off site
- contract specification & sign-off: 3 weeks
- build and test: 10 weeks
beta version In the field within 3 months
- reiteration and field testing: 10 weeks
final version In the field within 6 months
- these are conservative estimates
![Page 13: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/13.jpg)
future development- fully extract database from merlin
- rebuild database to be big data ready
- augment database with big data
- integrate email, mailshots and real-time advertising data that follows user
- enhanced voter engagement tracking
- phone / Street stall canvass from within the app
![Page 14: Digital Campaigning Presentation to Conservative Renewal Conference](https://reader033.fdocuments.us/reader033/viewer/2022060116/55835463d8b42a575f8b469c/html5/thumbnails/14.jpg)
MERLIN MOBILE CANvassing app
paperless data collection
quicker and less prone to error
cheaper, faster and easier
more data, better quality data
will please activists