Digital Brisbane Strategy Final

7/29/2019 Digital Brisbane Strategy Final

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STRATEGY FOR A DIGITALLY

DRIVEN ECONOMY


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Contents

Brisbanes Digital Vision 01

Digital Brisbane Program Overview 02

Our Digital World 04

Executive Summary 05

Core Programs 06

1. The Digital Business Power-up Program 06

2. Digital Start-up Kick-start program 06

3. Cyber City Program 07

Brisbanes Unique

Window of Opportunity 08

Recognising the digital reality 10

Brisbane - Gateway to The Global Digital Economy 12

Implementing the Digital Brisbane strategy 14

Key targets for the strategy 16

Empowering business 17

Creating a climate for digital start-ups 18

Creating a cyber city 19

Detailed actions and deliverables 20


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Brisbanes Digital Vision

The global economy is moving into the

digital realm at breathtaking speed.

In less than a generation, the internet

has radically transormed the way we

communicate and share inormation.

Today it is undamentally altering the

business and economic landscape with

international digital sales transactions already valued atmore than $20 trillion.

Digital technology and devices are transorming our

shopping, banking, services and social habits as we

demand real time, customised, high speed responses

to our every need. In the years ahead this technology

will evolve ever deeper into our day-to-day experiences,

undamentally rewriting the rule book on all areas o

commerce, education and communication.

Brisbane needs to move boldly and rapidly into this

digital age. As we traverse deeper into the so-called

Asian Century Brisbane is well positioned to use

digital technology to drive economic development

and prosperity through improved productivity or local

business and by capitalising on business expansion and

export opportunities. Ultimately this will improve the

quality o lie o all o our citizens.

This Digital Brisbane strategy sets a realistic fve-year

agenda to speed up the pace o change and kick-start a

business revolution that puts Brisbane into the slipstream

o digital innovation. It outlines programs and initiatives

designed to provide Brisbane businesses with state-

o-the art digital inormation, encourage high-potential

digital start-up companies and improve the experiences

o residents and visitors though digital technology.

This will be done in partnership with organisations and

businesses providing valuable leadership in this space.

The Brisbane City Council is already a recognised leader

in the use o digital media to communicate with residents

and manage crises. The initiatives in this strategy

represent a urther strategic investment by the Council

to ignite change to beneft the business community

and people o Brisbane. However, the true success o

the Digital Brisbane strategy will come through digital

opportunities becoming part o our day-to-day business

conversation and planning. As Australias New WorldCity, Brisbane needs to have a digital state o mind and

a burning ambition to lead, innovate and confdently

embrace the uture.

Graham QuirkLord Mayor o Brisbane

digitalbrisbane.com.au/strategy 01

Brisbanes digitalleadership achievementsto date

One o the rst citiesin the world to appointa Chie Digital Ocer

to help drive economicdevelopment throughdigital business

Use o crowdsourcingmaps by Brisbane CityCouncil or food andstorm notications andattracting six millionpage views each monthacross Council socialmedia channels

Using digital technologyto oer 24/7convenience to businesssuch as electroniclicensing applicationsand payments

Providing ree wi-access in more than 20parks and all libraries

Opening 69 Councildatasets or public

access since a 2011 hack-a-thon launch. This ispart o a commitmentto progressively adopt amore open data policy

Commissioning oaccessibility audits toensure city websites arecontinually evolved tomeet consumer needs


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Digital businesspower-up program

Digitally advanced businesses

Online tools to keep up with trends, events andinnovation

Help to identify appropriate web needs andmentors and suppliers who can help

Access to international speakers and entrepreneursat the cutting edge o digital change

Digitally active businesses

Facilitated access to companies and organisations

who can advance digital progress Online tools to detect digital needs and

opportunities

Self-assessment tools to identify digital gaps

Digital novice businesses

At least 50 opportunities a year for face-to-facetraining, education and inormation events

Basic web tools to start the digital journey

Seminars, forums, conferences and training inadvanced digital practice

LOCAL

BUSINESSES

02 Brisbanes digital vision

Digital Brisbane

Program Overview


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Digital start-upkickstart program

Cyber city program

Budding digital entrepreneurs

Lord Mayors grant program for buddingentrepreneurs with promising digital ideas

Local access to conferences likeTechConnect and international start-upentrepreneurs

Mentoring and pitch coaching for 50promising business start-ups

Brisbane residents

Continued improvements to connectivity,digital services and data access across the city

Coderdojo program to teach young peopleabout digital coding

Improved future living standards and jobsecurity based on digital economic growth

Visitors to Brisbane

New way-nder system that integrates

mobile digital technology with signs, maps andcity venues

Ready access to wi- services across the city

Cutting edge online and mobile applicationsor visitors (visitbrisbane.com.au)

BUDDINGDIGITAL

ENTREPRENEURS

RESIDENTS

AND VISITORS



6/2804 Brisbanes digital vision

Our Digital World

REINVENTING THE WAY

WE LIVE

Digital technology is rapidlyredening the very nature oday-to-day living and driving usto a uture where the physical,social and technological worldsconverge. Already smart mobiledevices have become the

centre o the communicationand interaction universe or themajority of Australians. Suchdevices are transorming ourshopping, banking and socialhabits as we demand realtime, customised, high speedresponses to our every need.

Today we can instantly purchasegoods rom all over the worldrom computers or mobiledevices. We can scan billboards

and advertisements on ourmobile devices to activatemessages, video, special oerand loyalty schemes. Phones canreplace paper tickets, respond toour voices and help link us withproducts and services tailoredor our specic needs. Throughsocial media we can instantlyconnect to millions o peopleacross the globe and transmitnews and pictures as soon asthey happen. We can post our

thoughts and opinions to riendsand ollowers rom wherever wehappen to be in real time, 24/7.

THE NEXT PHASE

While the rapid onset odigital devices has ushered inproound change in less thana generation, the next waveo digital change promisesurther reinvention o the humanexperience. Digital strategies willbecome crucial to all businessstrategies and the need to

gather insights through qualitydata will become increasinglyimportant to business success.The next waves o smart devicesare expected to adjust to oursituations, changing moodsand modes in sync with ourbehaviour.

By ocussing on theseopportunities, existingbusinesses have a greatopportunity to improve

productivity through ecientdigital technologies. On a moreambitious level, with the rightecosystem Brisbane couldcreate new businesses worthhundreds o millions o dollarsthat drive uture economic valueand jobs for the city.

One-third o the Australianeconomy aces imminentand substantial disruptionby digital technologies andbusiness models. Deloitte, Digital DisruptionShort Fuse Big Bang Report


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The strategys ocus oneconomic development isappropriate consideringthe size o the global digitaleconomy and the LordMayors vision or economicgrowth. It is pioneering inthe context o city digital

strategies and can help to make Brisbane oneo the most progressive cities in the world.

Kieran OHea,Chie Digital Ocer, Brisbane

PREPARING BRISBANE FOR

THIS NEW PARADIGM

The Digital Brisbane strategyis designed to ensure Brisbanebusinesses and organisationsare better equipped to make thenecessary digital transormationsover the next ve years. Not allbusinesses will need to be at the

cutting edge o digital change,but none can aord to ignore thedigital realities. This plan provides aroadmap to speed up the processand give businesses tangibleinormation, reerence pointsand ace-to-ace contact to helpthem on the journey. By providingreal and useul business tools,the strategy can help businessesleverage digital solutions to becomemore ecient and eective.

Aims o TheDigital Strategy

The Digital Brisbane strategyis designed to:

Ensure the digital economyis a high priority orBrisbane businesses

Initiate high-value digitalsupport activities througha targeted investment bythe City

Position Brisbane as asignicant digital city

Specifc fve-yeartarget outcomes

Support, promote orinitiate digital training,inormation sessions andconerences that provideace-to-ace support or4000 businesses a year andonline support or a urther30,000 users per year

Double the number oBrisbane companiesconducting business online

Support 250 Brisbanedigital start-ups, somewith global potentialthrough events, reerralsto incubators, mentors andcommercial advice

Create at least one chair,course or program inDigital Economics or Digitalentrepreneurialism

Lit Brisbanes digitalreadiness score (asmeasured by TheEconomists EconomicIntelligence Unitmethodology) by 1%.This would translate toa 35% improvement inannual productivity growthand a $560 million lift inGross Regional Product(a measure o the sizeo a metropolitan areaseconomy)



Core Programs

1. THE DIGITAL BUSINESS

POWER-UP PROGRAM

Objective: Empower companiesto engage in the digitaleconomy

Initiate, support or promoteat least 50 tailored digitaleducational/training sessionsand events per year aimed

at reaching at least 4000businesses ace-to-ace, withparticular emphasis on smalland medium enterprise. Thiswill include the hosting oone to two major conferencesper year, including the CLICK!Digital Expo

Provide talent and support forpartner organisation digitalorums and training

Establish a working party withBrisbane universities with aview to creating a global classDigital Economics chair orprogram by the end o 2014

Creation of a Digital Brisbanewebsite that provides basicinormation on conductingdigital business, digital trends,events, news, and availabledigital suppliers. The site willultimately provide a digital

sel-assessment tool or smallbusiness and customised webtools to match businesses withappropriate support, partnersand services.

2. DIGITAL START-UP

KICK-START PROGRAM

Objective: Provide stimulus ordigital start-ups

Launch of the Coderdojoprogram in city libraries toteach hundreds o youngpeople how to master digitalcoding. This is an international

program aimed at7-17 year- olds

Introduce a Lord Mayorsgrant program to encouragebudding entrepreneurs tolaunch start-ups and acilitateaccess to business incubators

Provide mentoring and pitchcoaching to 50 promisingbusiness start-ups

Support a series of start-up

related events over 5 yearsstarting with the TechConnectconerence in Brisbane inApril 2013

Visiting Entrepreneurprogram to link start-upswith successul, internationalrole models.

The digital era is here its continuing likea locomotive.

Lord Mayor Brisbane,Graham Quirk


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3. CYBER CITY PROGRAM

Objective: Improve publicservices through digitaltechnology

Continue the Councils currentongoing digital improvementas part o the digital strategy

Fully integrated way-fndingsystem eaturing signage,

maps, attractions integratedwith an interactive mobiledigital experience

Improve the online andmobile experience or visitors.

Background

The need or a Digital Brisbane

strategy was recognised in

the 2011 Unique Window o

Opportunity report prepared

by the Lord Mayors Economic

Development Steering

Committee.

The report outlined the need or

a strategy which:

Encouraged and accelerated

business uptake o digital

technologies

Recognised and promoted

existing and emerging digital

industry talent in Brisbane

Provided direction and vision

about digital inrastructure

Enhanced Brisbanes

connectivity or business,

students, tourists and

residents

Encouraged Council to

provide leadership in

technology uptake

Attracted events to position

Brisbane at the oreront o

digital technology

As a result o that report,

a Digital Brisbane business

unit was established in

Brisbane Marketing and a

Chie Digital Ocer was

appointed or the city.

The digital strategy engagement

process included over 1,000

points o consultation:

19 industries

Local and State Government

Industry associations

Academia


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Brisbanes Unique

Window of Opportunity

WHY DO WE NEED A DIGITAL STRATEGY?

The Brisbane Digital Audit,completed in November 2012and involving 500 companies,showed that 80% o frmsregarded themselves as beingengaged in the digital economy.

Despite this, o the companiessurveyed, as ew as 30% wereactually selling goods andservices online.

The remainder were mostlylimited to websites outliningcompany inormationand services. The Councilencourages businesses tobecome truly engaged in thedigital economy by embracingecommerce and broadening

their potential markets beyondtraditional geography and theconnes o bricks and mortarshopronts.

The digital strategy will alsobe crucial in creating cuttingedge projects and innovationthat will help attract top talentto Brisbane. The initiatives willcreate deeper internationallinkages or Brisbane, helping

to drive urther investment andresearch interest in the city.

Our Digital Strategy playeda major role in the growtho the company or the lastour to six years by betterserving existing customersand attracting new ones.

Michael Gillespie,

Online Marketing Director,Dominos.

Results o the Brisbane

Digital Audit

The Brisbane Digital Audit

was commisioned by Brisbane

Marketing in partnership with

Regional Development Australia.

It was conducted by the

University o Queensland and

Ernst & Young to gauge the level

o digital maturity o businesses

in Brisbane.

It provided valuable insights

or the development o the

Digital Brisbane strategy and a

ramework to continually track

Brisbanes progress on the path

to digital maturity.

Specic ndings included:

80% o companies have

digital technology and regard

themselves as being engaged in

the digital economy

30% are selling products and

services online and many are

using digital technology to

communicate with customers

and suppliers

55% do not have a documented

digital strategy and do not see

the need or one

24% have seamless integrated

customer engagement across

ace-to-ace, mobile and online

channels

79%

39%

30%

41%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Brisbane Businesses Digital Practices

Businessesthathavea

documenteddigitalstrategy

22%

20%16%

16%

23%

3%

55%

eCurrent practic

Considered but not important

sDevelopment in progres

Have not considered

dImportant but not planne

Declined to answer

Reference: Ernst & Young and University of Queensland

www.digitalbrisbane.com.au/digitalaudit

Reference: Ernst & Young and University of Queensland

Own website Social media

presence

Sells products/

services on-line

Communicates

electronically

with customers or

suppliers

None o the above


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LINKS BETWEEN

DIGITAL STRATEGY AND

BUSINESS SUCCESS

A recent study published by UQBusiness School, showed a clearcause and eect relationshipbetween digital business

and economic perormance.The research indicated that,compared to rms withouta web presence, rms usingthe web to engage customerswere, in the ollowing year: (i)more protable, (ii) 2.5x morelikely to innovate, (iii) 4.8x morelikely to export. This indicatesthat liting the digital maturityo businesses will result in anincrease in economic growth.

Reference: Verreynne, M. (2012, July). QueenslandBusiness Innovation Report 2012. DSITIA (http://

www.qld.gov.au/dsitia/about-us/business-areas/

innovation-policy/).

Additionally, all o the digitalchampions identied in theAudit had documented digitalstrategies. This was a keyindicator o success in digitaltransormation.



The development o theonline experience and useo digital technologieshas enabled the businessto improve a multitudeo supporting services aspart o the business valueproposition.

Jane Sheehy,Chie Inormation Ofcer,Terry White Chemists

Recognising thedigital reality

By 2012, 60% o Australians hadmobile smart devices and phones,20% had tablets and 65% were usingsocial media. By 2016 a staggering 19million Australians are expected to be

using mobile devices. (PWCOutlookAustralian Entertainment and Media10122016)

In economic terms, by May 2012,online retail sales in Australia wereestimated to be $11.3 billion a yearand growing at an annual rate of 15%.Australias digital economy is orecastto grow at twice the rate o GrossDomestic Product between 2012 and2016, from $50 billion to $70 billion.(Deloitte - Digital Disruption, Short

Fuse, Big Bang, 2012 )


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THE OPPORTUNITY

FOR BRISBANE

By ully capitalising on thedigital opportunities, Brisbane

can undamentally transorm itssocial, proessional and economicpotential. I successul:

A digital culture will become anintegral part o the city mindsetand culture

Businesses with customer-ocused integrated digitalstrategies will grow and exporttwice as ast as those that dont

New jobs will be created

Competitiveness will increase

There will be increasedopportunities or start-ups

Brisbane will be able to competemore eectively in internationalmarkets

Public services will improve andlevels o engagement will increase

Consumer choice will be greater

There will be enhanced qualityo lie

Exports will grow throughimproved productivity in high-

potential sectors

The city will attract and retaintop talent

Brisbane will capitalise on theAsian Century, leveragingits geographical location andconnectivity o digital technology

Conversely, ailure to act couldseverely undermine Brisbanesuture economic state throughthe loss o business overseas and

restrained job creation prospects.

The digital strategy will help ensurethat Brisbane is a leader rather thana ollower in the digital era.



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Implementing the

Digital Brisbane strategyWhile much o the DigitalBrisbane strategy will be drivenby private companies andinstitutions, the City will supporta secretariat to oversee the keystrategic initiatives.

Digital Brisbane will remain as abusiness unit within Brisbanes

Economic Development Board-Brisbane Marketing. TheBrisbane City Councils ongoingprogram o improving the citysdigital experience will remainwith the relevant areas oCouncil but the Digital Brisbaneoce will help to support andpromote this program throughall o its activities.

Results o the Digital

Strategy Forum

A orum o 150 businesses

was held in September 2012

to identiy themes and topics

o importance to the Brisbane

business community.

The ollowing themes emergedrom that discussion:

Content is king - Content must

be customised to engage the

target users in a relevant and

purposeul interaction. Content

must be consistent across all

digital and non-digital

touch-points.

Engagement models -

The digital economy requires a

dierent approach to our current

engagement models: more open,

collaborative, in-the-moment.

Leading by example -

Brisbane City Council has a role

to play in leading by example

and demonstrating how the

digital economy can (i) drive

more productive use o assets,

(ii) position the City to maximise

the impact from major events

such as the G20 Leaders Summit

and The Commonwealth Games,

(iii) attract new industry players.

Digital maturity -To be successul in the Digital

Economy, there is an urgency

to increase the level o digital

maturity across the business

ecosystem. Customers are

teaching themselves how to

make the most o the digital

environment. Businesses

are yet to ully embrace the

opportunities that the digital

economy can oer. There is

urgency in (i) raising awareness,

(ii) demonstrating how to use

the range o digitally enabled

opportunities to create value.


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THE IMPORTANCE

OF PARTNERSHIPS

AND MENTORS

The Digital Brisbane strategyis predicated on many othe initiatives being drivenand implemented by partner

organisations with the relevantresources and expertise. It alsoenvisages that businesses requiringhelp with their digital transitionwill be mentored by rms andorganisations who are moreadvanced in their development.Mentoring is expected to includesupport or business strategy,investor pitching and investorreadiness. The Digital Brisbanebusiness unit will support many

o these programs throughthought leadership, sponsorship,connecting organisationswith potential partners andmentors, and promoting eventsand opportunities throughBrisbane Marketings extensivecommunication network.

THE ROLE OF

DIGITAL CHAMPIONS

The Brisbane Digital Audit and thesubsequent consultation processidentied examples o digitalchampions throughout Brisbane.These are businesses o varying

sizes that are well advanced in thedigital economy and in a strongposition to infuence and mentorother businesses. This type obusiness mentoring will be animportant component o the DigitalBrisbane strategy. The strategy willcontinue to identiy new digitalchampions each year.

The ollowing frms were identifedas champions:

Brisbane Airport Corporation

CharmHealth

CMD Design

Crockord Carlisle

CUA

Dominos Pizza

ePharmacy/ ChemistWarehouse

Ferra Engineering

Fix-A-Frame

Flight Centre

GroundProbe

Halfbrick Studios

ImmersaView

In Training

Leading Edge Automation

Moreton Island Adventures

my FootDr Podiatry Centres

Rental Express

Stat Health Systems

Story Bridge Adventure Climb

Terry White Chemist Group

The Cloakroom

Virgin Australia

Woti Group

The most digitally maturecompanies are 26% moreproftable, generate9% more revenue and

achieve 12% highermarket valuations.

Wall Street Journal



The strategy has been primarilydesigned to help meet theneeds o three target groups:

Businesses: The target business

community includes companies that arecurrently registered in Brisbane, as wellas uture investors, new entrepreneursand relevant non-prot businesses. TheBusiness section o the strategy ocuseson education and capacity building ordigital capabilities. The strategy is aimedat businesses o all sizes at all stagesof their digital journey. As part of theimplementation strategy, sector specicprograms will be developed to ensureoutcomes are delivered in the areas ohighest potential impact. The digital audit

concluded that most opportunity existedin manuacturing, construction, andhealthcare and social assistance.

Start-Ups:Young companies (typically0-3 years) aiming to achieve rapid growthand tackle global markets, oten uelledby external investment. High-growth,knowledge-based, start-up companies arehaving a proound economic impact oneconomies around the world.

People:Brisbane City Council and

Brisbane Marketing will be ocused ondigital projects that will improve the liveso Brisbanes residents, business travellersand tourists.

Key targets forthe strategy


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SMEs (Small-MediumEnterprises), dened asbusinesses employing up to199 persons employ 70% oAustralians, contribute 55%

o local economic output andare the driver or much o theinnovation and job creation inAustralia.

In Brisbane there are just over120,000 registered companies,75,000 of whom are non-employing and 45,000 of whomemploy 1-199 employees.

The Brisbane digital strategy willaddress the needs o traditional

SMEs but will also include thegrowing number o companiesin the digital sector, typied bydigital natives that specialisein oering services such asweb development, searchengine marketing and digitaladvertising.

It will also seek to engage withthe relatively small number olarge organisations that areeither contemplating or already

undergoing enterprise-widedigital transormation.

Businesses that do not havetheir origins in the digital spacenow nd themselves competingin a digital economy . They needa new type o support to help

them gain a competitive edge.

By Brisbane City Council,through Brisbane Marketing,driving the Digital Brisbanestrategy, there is an opportunityto provide this type o supportand ast track changes thatmight otherwise take manyyears to occur through organicmarket growth.

The Brisbane Digital Audit

revealed that, although manybusinesses were embracingthe digital economy, therelatively low number involvedin genuine digital transactionsmight be considered a marketailure requiring a public sectorintervention.

Empoweringbusiness



Creating a climate fordigital start-ups

Many cities around the worldhave recognised that high-growth digital companiesare increasingly importantdrivers o economic growth.

Conversely, it is becomingevident that economies that arenot driving innovation will beovertaken by more progressive,technology-enabled economies.

Already the rapid growtho China, India and Brazil asknowledge economies hasdemonstrated the speed withwhich developing economiesare embracing the opportunityto create economic impact.

In response to this opportunity,many cities, regions andcountries have launchedstart-up programs to boostentrepreneurship and improvethe support available to high-growth digital companies asthey seek to become globallysignicant businesses.

Brisbane has an opportunity

to become a signicant player

in the knowledge economy. Its

universities are producing world

class technical talent, and there

is a growing interest in creating

high-growth digital businesses.

Our high quality liestyle makes

Brisbane an attractive location

to attract and retain talent,

and our proximity to Asia

positions us well to tackle large

neighbouring markets.

Brisbane, however, still does

not have many o the basic

components o an ecosystem

that is supportive o high-growth

digital start-ups. Brisbane start-

up companies are constrained

by the relative immaturity o

the local start-up ecosystem, as

evidenced by the relatively low

number o technology-based

companies successully tackling

global markets.

Brisbanes start-up

environment continues to grow

and has a number o ongoing

activities including:

Three startup incubators /

co-working spaces

Two angel investment groups /

orums

One mobile games accelerator /

investment und

Two university entrepreneurship

clubs

625 members of the Silicon

Beach Brisbane startup

networking group


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Creating a cyber city

The Brisbane City Council is

already well advanced in the

use o digital technology to

improve its communications

and interactions with the people

o Brisbane.

The Councils Digital

Communications Strategy

2012-14 commits the Council to

using digital communications

to listen to, engage with and

deliver messages to customers,

residents and employees.

The Council also has a well

developed social media strategy,

ree wi- services in many public

areas and a commitment todeveloping open data access

as the resources, budget and

technology opportunities arise.

The Digital Brisbane strategy

seeks to integrate this program

with a broader digital strategy

or the city and continue the

commitment to use digitaltechnology to enhancehuman experiences.

More specically, the strategy

extends the ocus to cityvisitors who will likely have

high expectations o the citysdigital capacity.

The Commonwealth Governmentis expecting that our out o veAustralian citizens will chooseto engage with the government

through the internet or othertype o online services by 2020.

In this environment, poorexperiences and a lack o

services will rustrate residentsor visitors who wish to engage

online with public authoritiesto pay bills, or nd localinormation. Brisbane needsto retain its commitment toconstant improvements in

this area.


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23/28


DigitalBrisbane.com

TARGET

2013-

18:Createandprovid

eonlineresourcesandex

pertadvisory

groupsinsupporto

fSMEdigitaldevelopme

nt

Empowerco

mpaniestoe

ngageinthe

digitalecono

my

Self

Asse

ssment

Tool

Capability

ranking

Service

provided

#Users

year1

O

nlinedeliverables/KPI

Offlinedeliverables/KPI

Poten

tial

Collab

orators

Novice

Tailored

content

10,000

5

0blogposts

2

4videos

6

tutorials

1

2e-newsletters

6LMbusinessforums

12

trainingsessions

1C

LICK!DigitalExpo

2,0

00participants

LordM

ayorsOffice

BrisbaneMarketing

IndustryAssociations

Digital

Sector

LocalC

hamber

Region

alDevelopment

Austra

lia,etc

Intermediate

Matchmaking

tool/online

marketplace

1,000

1

00suppliersindatabase

1

,000suppliersearches

2tradefairs

10

workshops

50

0participants

25

contractsfrom

matchmakingtool

BrisbaneMarketing

Digital

Suppliers


Region

alDevelopment

Austra

lia,etc

Advanced

Digitalvalue

forum

100

1

x12-memberexpertpanel

1

2thoughtleaderforums

6

whitepapers

25

x1:1masterclasses

Ne

wd

igitalchampions

se

lected

Digital

Champions


Pro-bo

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Digital

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igitalmaturity

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OBJECTIVE 2:

CREATE AN ECOSYSTEM THAT SUPPORTS DIGITAL

STARTUPS WITH GLOBAL POTENTIAL

Goal 2.1. Stimulate a pro-entrepreneurship culture, particularlyamong young people

Action 2.1. Prole and celebrateentrepreneurship via media, publiclectures by experienced entrepreneurs,and by supporting at least one majorstart-up ocused event in Brisbaneeach year.

Action 2.2. Provide 25 Lord MayorsEntrepreneurship Scholarships to enablecareully selected university studentsand recent graduates to launch start-ups and access support programs suchas incubators.

Action 2.3. Launch an online surveyo activity in the Brisbane start-upcommunity to measure and prole theecosystems progress.

Goal 2.2. Improve the availabilityo expert guidance to frst-timeentrepreneurs

Action 2.4. Provide unding support toenable delivery o a greater range anddepth o start-up and entrepreneurship-related training, events and supportprograms.

Action 2.5. Engage one or moreinternationally experiencedentrepreneurs to work closely withlocal start-ups, investors and othersupporters to accelerate the maturationo the local start-up ecosystem.

Action 2.6. Act as a conduit to helpstart-ups engage with appropriateproviders o support and unding,

and provide a base level o mentoringor start-ups that need advice onbusiness strategy, investor pitching andinvestment readiness.

Goal 2.3. Address the lack o earlystage capital available to high-growthstart-ups

Action 2.7. Explore the establishmento a seed investment und aimedat stimulating early stage privateinvestment in Brisbane.

Action 2.8. Engage internationallyexperienced angel investors to workclosely with local investment groups tohelp them proessionalise their activitiesand raise the prole o angel investing.


25/28


TARGET2013-

18:Improveentrepreneurs

hipculture,supportprog

ramsandaccess

toriskcapitalforhig

hgrowthdigitalstart-up

s

Create

anecosystemt

hatsuppo

rtsdigital

s

tart-upswith

globalpotential

Pro-entrepreneurshipcultu

re

Enhanced

supportforstartups

Facilitateaccesstorisk

capital

Codin

gtrainingforkids

(eg.C

oderDojo)

Majorstartup

events(eg.

TechConnect)

Mentoring/referrals

VisitingEntrepreneurs

program

SeedFunding

LordM

ayorsgrant

programforbudding

entrep

reneurs

Start-upactiv

itysurvey

Hackathonsand

bootcamps

Entrepreneurtraining

A

tleastonemajorstartupeventheldin

B

risbaneeachyear

D

oublethelevelofmediacoverageofstartups

2

5%

annualincreaseinthenumbero

fhigh-

g

rowthstartupsformedinBrisbaneeachyear

D

oublethenumberofyoungpeople

and

w

omencreatingstartups

A

dditional20startupsparticipating

in

m

entoring/incubationprograms

Launchoftwon

ews

tartupsupportprograms

250BrisbanestartupsengagedviaBCC-

supportedevents

Mentoringandc

oachingto50Brisbane

startups

Fiveinternationallyexperiencedentrepreneurs

engagedviaVis

itingEntrepreneursprogram

Overseasinvestmentfacilitatedintenstartups

fromBrisbane

25startupsconnectedwithpro-bonomentors

50newactiveangelinvestor

sinBrisbane

50%

increaseinequitycapitalraisedby

high-growthstartupsfromB

risbane

Twonewearlystageventure

capital

fundsactive/basedinBrisb

ane

Fiveinvestmentsmadebyov

erseasventure

capitalfirmsinBrisbanecom

panies

PotentialCo

llaborators:QLDGovernment,s

ponsors,incubatorsandaccele

rators,publiclibraries,

universities,schools,in

vestors,businesses,association

s



OBJECTIVE 3:

IMPROVE THE PUBLICS EXPERIENCE OF BRISBANE

THROUGH DIGITAL TECHNOLOGY

Goal 3.1. Provide world-class publicdigital services that support residents,visitors and newcomers to Brisbane

Action 3.1. Provide digital services thathelp visitors to enjoy Brisbane Theonline and mobile experience prior toarrival at the destination is becomingan increasingly important actor in thevisitor experience.

Action 3.2. Deliver digital supportservices that help newcomers integrateinto Brisbane online support orpeople who come to work, live andstudy in Brisbane.

Action 3.3. Increase the Councilscurrent level o online engagementwith the community - using toolsincluding social media, mobile apps, andcrowdsourcing.

Action 3.4. Engage Brisbanes Culturalsectors, encourage their digitalcapabilities and leverage their roleas rigorous early adopters o newtechnology.

Action 3.5. Extend digital connectivityworking with the State and Federal

Government and the private sector toexpedite increased broadband coverageand speeds across the city.

Goal 3.2. Launch public digital servicesthat support sel-employed people andsmall businesses

Action 3.6. Maintain a commitmentto the current open data program,including providing brokerage betweenGovernment and the digital sector toidentiy and develop viable data sets.

Action 3.7. Further improve the ease ofdoing business with the Council - Pilotnew digital programs and introduceinitiatives that make responding topublic procurement opportunities amore viable option or knowledgebased SMEs and digital start-ups.

Action 3.8. Promote and develop thenetwork o public digital workspacesavailable or mobile workers developknowledge hubs in strategic locationsthat can be used by business and othercommuters to undertake work andmeetings without having to commute tothe CBD.


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TARGET2013-

18:Provideworld-class

digitalservicesthatsupp

ortresidents,

visitorsandnew

comerstoBrisbane

Improvethepublics

experienceo

fBrisbane

throughdig

italtechnology

CoreAudiences:

R

esidents

B

usinesses

Tourists

Students

CouncilsDigitalCommun

ications

IncreaseCouncilslevelofonlineengagement

withthecommunity.

Po

ten

tialco

llabora

tors:Br

isbane

City

Counci

l

Del

ivera

bles:

Annual

BCCdigitalau

ditreport

ou

tliningprogresson

digitalserv

icesan

dac

tive

programs;

Socialme

dia

,crow

dsourc

ing,a

ndmo

bile

app

licat

ions;an

don

linevo

ting

DigitalServices

ProvideservicesthathelpvisitorstoenjoyBrisbane.

Deliversuppo

rtservicesthathelpnewcomers

integrateinto

Brisbane.

Po

ten

tialco

llabora

tors:Transl

ink,Brisbane

Airport

Corpora

tion,Br

isbane

Gree

ters,T

ourism

Groups,

Businesses,

Bris

bane

City

Counci

l

De

livera

bles:

Way

Finding

Sys

tem

for

City;

Revamped

VisitBrisbanewebsi

te

OpenDataand

DoingBusiness

withCouncil

Seekopportu

nitiestoreleasepublicdata

relevanttoindustry.

Makeiteasier

forSMEsandstart-upstotenderfor

publiccontracts

Po

ten

tialco

llabora

tors:Commerc

ialpar

tners,B

risban

e

City

Counci

l,Statean

dCommonweal

thGovernments

De

livera

bles:

Creat

iono

fa

BCC/Brisbane

Mar

keting

work

ingpar

tyto

iden

tifypo

ten

tial

high-va

lue

Counci

l

data;improve

de-governmen

tserv

ice.

NetworkConnec

tivity

Promotebusin

essesandpublicspaces

inBrisbanepro

vidingfreewi-fi.

Identifyandin

creasethenumberof

digitalworkspacesformobileworkers.

Po

ten

tialco

llabora

tors:Ca

fes,

Ho

tels

,Pu

blic

spaces,e.g.L

ibraries,

Businesses

Del

ivera

bles:

On

linean

dm

obileaccess

iblemaps

iden

tifyingw

i-fian

ddigita

lworkspaces;work

ing

comm

ittee

toassessva

lue

ofdigitalworkspaces


28/28

Level 8 Roy Harvey House, 157 Ann Street, BRISBANE CITY QLD 4000

PO Box 12260, George Street BRISBANE CITY QLD Australia 4003

T: +61 7 3006 6200 F: +61 7 3006 6250

digitalbrisbane.com.au/strategy

Digital Brisbane Strategy Final

Documents

Transcript of Digital Brisbane Strategy Final