Digital Branding (2011) For Bangkok University's Students
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Transcript of Digital Branding (2011) For Bangkok University's Students
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DIGITAL BRANDINGSOMKIAT LILITPRAPUN
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SOMKIAT LILITPRAPUN• General Manager : tablefest.com
(Online Restaurant Reservation )
• E-Business Manager : mahaphant(Shera & Ha Huang)
• CRM & e-Marketing Manager : Phyathai Hospitals
• E-Commerce Manager : TV Media• & More…. ^-^
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CONDITION• No Extreme Theory
• Based on Experiences
• Mobile Turn-Off
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WHO KNOW BRANDING ?
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TOPIC: WHAT IS “BRANDING”
“ Process of
creating individual’s perception of an integrated bundle of information and experiences that distinguishes our
products/company from the competitors
as expected or beyond ”
“ ปิ๊�� ง! อั�นน�ดี�กว่ า ใช้�แล้�ว่ ใช้ ! ”ล้�กค้�าน�กถึ�ง
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ONE BIG MISTAKE
Brand is not “LOGO”
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ONE BIG MISTAKE
“LOGO” is Part of Branding
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TYPE OF DIGITAL BRANDING
Digital Brand
Digitized Brand
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DIGITAL BRANDING
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DIGITIZED BRANDING
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WHY BRANDING ?
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Consider
Add or Subtract
Select
Experiences
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WHY BRANDING ?
“ Various choices of Brands”
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WHY BRANDING ?
“ Deliver Brand Value to Accelerate the purchasing ”
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WHY BRANDING ?
“ Make The Advocate (Sharing) ”
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WHO NEED DIGITAL BRANDING ?
“ Anyone
who need their brand exists in digital world ”
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DIGITAL BRANDING GUIDES• Clear Brand Promise
• Image Building
• Exposure
• Measurement & Control
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1. CLEAR BRAND PROMISE
> SANYING SANYA
to organize the world‘s information and make it universally accessible and useful. (จั�ดระเบี�ยบีข้�อมู�ลข้องโลกเพื่��อให้�ทุ�กคนสามูารถเข้�าถ�งและใช้�ประโยช้น#ได�
ทุ��วก�น )
เราจะจ�ดีหาพื้�นที่� ที่� มอับค้ว่ามปิ๊ระหยั�ดี
ค้$�มค้ าให�ก�บผู้��ซื้�อั น'า รายัไดี�ใหม ๆ มาสู่�
ธุ$รก,จ แล้ะมอับเง,นบร,จาค้ให�ก�บอังค้-กรเพื้� อัการก$ศล้
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2. IMAGE BUILDING• VALUE
• PERCEPTION
• BRAND IMAGE
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3. BRAND EXPOSURE & COMMUNICATION
“ Bring brand to the World ”
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WHY BRAND EXPOSURE ?
“ Make us present to target “
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WHY BRAND EXPOSURE ?
“ Create Brand Understanding“
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WHY BRAND EXPOSURE ?
“ Prevent
from
Brand Perception Misunderstanding”
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HOW BRAND EXPOSURE??
• Offline – eg. Newpaper, Billboard, TV etc
• Online – Banner, Mobile, Email Marketing, etc
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BRAND EXPOSURE??
ONLINE PRESENCE
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SEM (SEARCH ENGINE MARKETING)
“ Use search engines on all devices to make our brand presence
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SOCIAL MEDIA/SOCIAL NETWORKING
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FACEBOOK PAGE
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FACEBOOK PAGE
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SOCIAL MEDIA/SOCIAL NETWORKING
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SOCIAL MEDIA/SOCIAL NETWORKING
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SOCIAL MEDIA/SOCIAL NETWORKING
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SOCIAL MEDIA/SOCIAL NETWORKING
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SOCIAL MEDIA/SOCIAL NETWORKING
HI5
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SOCIAL MEDIA/SOCIAL NETWORKING
LBS = LOCATION BASED SERVICE
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SOCIAL MEDIA/SOCIAL NETWORKING
LBS
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SOCIAL MEDIA/SOCIAL NETWORKING
=
LBS + Twittter
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SOCIAL MEDIA/SOCIAL NETWORKING
YOUTUBE
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SOCIAL MEDIA/SOCIAL NETWORKING
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SOCIAL MEDIA/SOCIAL NETWORKING
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MINI / MICRO SITE
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MINI / MICRO SITE
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MINI / MICRO SITE
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BANNER /RICH MEDIA
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BANNER /RICH MEDIA
http://www.pondsfacialfoam.com/clay/#/dance/
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EMAIL MARKETING
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MOBILE ADS/APP
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TABLET APPS
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USER-GENERATED CONTENT• Blog
• WEBBOARD
• FORUM
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BRAND EXPOSURE
OFFLINE PRESENCE
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OFFLINE BRAND EXPOSURE• Newspaper
• TV
• Billboard
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4. CONTROL & EVALUATION• MONITOR BUZZ
• KEEP UPDATING INFO & CONTENT
• SALES INCREASE
• HOW CUSTOMERS SAY ? VIRAL IMPACT
• REDUCE TROUBLE
• INCREASE LOYALTY (REPEATED PURCHASE)
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QUESTIONS
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THANK YOU
Somkiat L. (BOY)
www.twitter.com/maximumboy (@maximumboy)
Tel 086-612-3422