Digital book printing challenge or opportunity
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Transcript of Digital book printing challenge or opportunity
Version: [3.3] Classification: In Confidence Owner: [Graham Moore]
March 2014
Digital Book Printing – challenge or opportunity ?
Roger ChristiansenMarket Development ManagerRicoh Europe
The challenge Introducing digital print
Agenda
How to adapt to market challenges
Summary
New opportunities
2
Change in the market …
3
AveragePrint runs
79% of all print runs for books
are under 5,000 copies (Pira)
eBook share is growing.
c. 25% in North America, less in
Europe
Digital
Platforms
No of Titles
published
530,000 new titles in print in 2011 –
growth of 8% since 2007 (Euro Book Publishing
Statistics)
Implications for Book printers
Short runs are here to stay
Publishers are looking for more flexible production models to minimise inventory – print on demand
Challenge creates opportunities
4
Local production ?
Crossmedia ?
Customisation?
What do Publishers want ?
• Partnership – “book publishers and printers need to exchange an enormous amount of information if a print agreement is to be successful”
• Publishers want to reduce inventory/cost and expand sales by keeping titles in print.
• Publishers need to work closely with Printers on forecasting print volumes etc.
• Printers want to enhance their service platforms and add new profitable sales by keeping alive more “long tail” titles.
• Using the publisher’s data, printers decide which equipment to acquire
• Printers provide a plan and price based on a cost model that utilizes equipment options, depreciation, labor, maintenance, consumables, overhead, productivity and margin.
5
Advice from Penguin Books (USA)
Published by Ricoh
How to adapt to these challenges
6
Implications of short runs
Short Runs
• The new world order!
• Lots of small orders
• Automated workflow is key
• Wastage is very costly
ProductionEfficiency
Long Runs
• Traditional book print model
• Small quantities of large orders
• Workflow – manual intervention is common
• Wastage can be acceptable
ImportantEssential
How to introduce digital
Business as usual: Offset and digital
Digital optimised100% digital
Print ondemandOffset Print on
demandOffsetPrint ondemand
Outsource Digital
Decreasing print runs
Scenario – Offset and Digital
YOUR GOALS: • Same product produced cost-effectively on both digital
and Offset• “Offset substitutable”
• Smooth transition
Print ondemand
Offset
OffsetDigital
Workflow
MIS
500+ (typical)500 or less (typical)
Paper types
Finishing
Colour Management
Scenario – Digital optimised
Copyright Ricoh Europe PLC 2013
YOUR GOALS: • Make most of digital technologies and future innovations
• Maximum efficiency – automated production
• 1 to 1,500 books (or more!)
Print ondemand
Copyright Ricoh Europe PLC 2013
ConveyorBelt
Cut &Stack
PlowFolder
PullingUnit
Buffer
Mono or colourinkjet engines
Unwinder
Book blocks coming off the end of the production line
Order via Web2Print
Ricoh’s solutions
Hardware portfolio
Software & Services
Total GreenProduction Printing
Carbon Balanced Printing
RecyclingGreen
consultancyRecycled
media
High volume Continuous feed presses
IP5000colour presses
IP4100mono press
Wide formatCAD & graphics printers Pro™ L4130 & 4160
large format
MP CW2200SP wide format
Professional Servicesconsultancy
PrecisionMarketing
TotalFlow implementation services
Business Driver Programme services
Mid volumeCut sheet presses
Pro™ C901Graphic Arts +
NEW Pro™8100 mono press
MonoColour
Low volume Cut sheet printers
Pro™ C651/751 series
Pro™ C5110 SeriesNEW
Strategic solutions Intelligent Marketing
Critical Communications
Managing Enterprise Output
NEW NEW
Workflow softwareTotalFlow Prep,
Production Mgr v3.0 & Path
Marketing asset management/W2P Ricoh
ProcessDirector including Express
MISNEW
New opportunities
MarketingServices
Added Value
Link the printed page to digital
content
Customisation
New opportunities: Link Print to Digital
• Linking printed page to digital for an enhanced customer experience
• Ricoh Clickable Paper allows you to link printed images to digital content via smartphones and tablets
A UK book printer uses Ricoh CP to
provide value-added Videos for readers
A Dutch Magazine uses Ricoh CP to track responses to printed adverts
New opportunities: Marketing Services
• Opportunity for PSPs to provide additional services
– Multi-platform options: print, digital, eReader etc
– Digital marketing: social media to engage readers
– Cross media to enhance the customer experience and created a “walled garden”
Walled garden – consistent experience
New opportunities: Custom Publishing
Digital print opens up opportunities to customise, version and personalise
“We’re not asking for a lot of customization right now, but we may in the future”, Mike
Gallagher, Penguin VP
In North America there is already a huge market for Custom textbooks – c. 14% of the market (Interquest)
This market has not taken off yet in Europe, but all major Academic Publishers in US have Custom textbooks offerings
Next actionsSummary
Challenge or opportunity ?
16
You can make short run book print profitable
Copyright Ricoh Europe PLC 2013
PROFIT
Evaluateyour short
run publishingoutput
Removeas many
human touchpoints aspossible
Lookinto colour
management &optimisation
Knowyour
currentworkflow
costs
Invest insoftware thatsaves moneyimmediately
Go beyondon demand
book printing
Summary
18
You can make short run printing a profitable business
• Embrace digital print to deliver what Publishers need
• Introduce new innovations to add value to Book printing and generate new service opportunities for you
Thank you
Questions?