DIGITAL BLEND...Creating new backlinks has always been an important strategy used to build up a...

Premium Inbound Marketing Solutions 2015 PRODUCT GUIDE

DIGITAL BLENDDIGITAL FLAVOR PRODUCT GUIDE

GOT FLAVOR? 3

CORE CAMPAIGN 4 SEO Studio 5 Content Catalyst 6 Lead Laboratory 7 Social Media Medley 8 FOCUSED SERVICES 9 Web Copy and Page Creation 10 Retargeting Services 11 Public Relations Campaign 12 Downloadable Collateral 13 Off-Site Collateral 13 Lead Nurture Campaign 14

PRODUCT PACKAGES 15

INDIVIDUAL PRODUCT PRICING CORE CAMPAIGN SEO Studio 16 Content Catalyst 16 Lead Laboratory 16 Social Media Medley 17 FOCUSED SERVICES 18

Digital Flavor 2015 PRODUCT GUIDE 2

Just like salt to potatoes or sugar to cream, the cure to the blandness in your life is always to add a little flavor. Digital Flavor is an inbound marketing company that specializes in spicing up a brand’s online presence. Through content services, social media strategies, SEO analytics and other specialized tactics, Digital Flavor offers a sweet-and-spicy blend of products. The best part — you get to build your own campaign, buffet-style!


Got Flavor?

ACCOUNT MANAGERYour account manager will be your main point of contact throughout the course of your campaign. Your AM will be actively monitoring the success of your campaigns, answering questions and keeping you in the loop.

CONTENT MANAGERThe dedicated content manager will be in charge of strategizing and executing all of your content needs. The CM almost single-handedly runs your Content Catalyst and plays a huge role in the success of your Lead Laboratory.

PROJECT MANAGERYour project manager is the behind-the-scenes genius that takes care of all the technical aspects of our campaign. The PM handles programming, code scripting and all of the other behind-the-scenes magic.

SOCIAL MANAGER To carry out a solid social strategy for a client’s Social Media Medley, we dedicate an individual social manager to your campaign. The SM will come up with a social strategy that aligns with the rest of the campaign strategy to improve your brand’s social presence and overall visibility.

CORE CAMPAIGNThe Digital Flavor Core Campaign is a comprehensive strategy intended to boost your brand’s presence, visibility and overall success online. Core Campaigns include: SEO Studio, Content Catalyst, Lead Laboratory and Social Media Medley.We provide not only a strategic plan, but the means to complete that plan by giving you a dedicated Expert Execution Team. This team includes:


ON-SITE OPTIMIZATIONWe start by evaluating how you present yourself to the web. Through the strategic use of title tags and meta-descriptions, we work on boosting your website’s relevancy within key categories. INDEXING ANALYSISBy digging into a search engine’s catalogue, we ensure that each platform accurately reads and correctly catalogues your web material. This analysis helps determine whether your site’s content is properly positioned for your target audiences. BASIC LINK ACQUISITIONCreating new backlinks has always been an important strategy used to build up a website’s authority. We use several external content tactics to continually push your pages to the top of the SERPs*.

Utilizing search engine optimization (SEO) for your brand’s online presence is like having a beverage with your meal — it’s often overlooked in the preparation phase, but sorely missed when forgotten. SEO is the base of all future content marketing success, inbound marketing’s unsung hero. Digital Flavor’s refreshing SEO services include:


SEO STUDIO CORE CAMPAIGN

*Search Engine Results Page.

IN-DEPTH PERSONA DISCOVERY AND DEVELOPMENTThrough client conversations and general market research, our dedicated content teams come up with a series of “personas,” or target audiences, most relevant to a given brand. These personas are the foundation of your content campaign, which aims at increasing a brand’s overall online visibility. KEYWORD MAPPINGAfter determining whom we want to communicate with, we do an analysis of how to best communicate with them. A process called “keyword mapping” helps us determine what type of content these personas are searching for and how we can more visibly position your brand in those searches. CONTENT CAMPAIGN AND MANAGEMENTThe process of researching personas and keywords leads our content team to the creation of an overall content strategy. This strategy outlines the types of content proposed for a brand’s campaign, including internal blog content and guest posting on acclaimed third-party sites. The outline gives both proposed headlines and the “why” behind use of keywords, personas and other strategic elements.

The Content Catalyst is the scrumptious and satisfying main course of Digital Flavor’s products. Our content offerings are meat-and-potatoes compared to the snack-sized content product most commonly found among inbound marketing agencies. While other agencies’ content often consists only of half-hearted copy creation, our content strategies include hours of team preparation and management. Here’s how we spice up content marketing:


CONTENT CATALYSTCORE CAMPAIGN

LEAD LABORATORYCORE CAMPAIGN

The sweet Lead Laboratory is like a perpetual ice cream sundae — it’s a dessert that never runs out. Coupling the same strategic development involved in the Content Catalyst with client input, Digital Flavor comes up with a marketing plan directly aimed at generating new business. After determining who we want to target and what we want to offer them, we roll out an overall lead campaign that includes:


AD MANAGEMENTWe start by grabbing an audience’s attention in the places they’re most likely to be. We advertise on a number of online platforms, including Facebook, LinkedIn and third-party sites through the use of Google Ads. From strategy and copy writing to design and implementation, our creative team works to create an ad campaign that works for you. These advertisements are intended to pique interest and encourage an individual to click through to an associated URL to learn more. LANDING PAGEDigital Flavor sets up a dedicated landing page associated on your main site’s server to link your ads to. This allows for message control throughout the campaign as well as streamlined success tracking. A campaign’s landing page is intended to record an interested individual’s contact information for further follow-up after exciting them about your brand and what you have to offer. DOWNLOADABLE COLLATERALAs very few people are willing to give up their information for free, we create intriguing and helpful collateral for potential leads to download in exchange for contact details. Our downloadable materials include eBooks, white papers, guides and infographics.

LEAD NURTURE BLASTAs your lead database grows, we work to connect with your leads on a regular basis. With each Lead campaign comes an email blast to your existing leads, intended to nurture them with occasional contact and new, helpful downloadables.

RETARGETING ADSOnce potential leads have interacted with your brand, even just superficially through surfing the web, we are able to reconnect them with the Lead Laboratory campaign for up to 30 days following their initial interaction. We do this by placing relevant, original ads with Google’s retargeting network that pull your potential leads back to the landing page. This continues to remind your target audience of your brand, even when they’ve moved on in their browsing.

SOCIAL MEDIA MEDLEYCORE CAMPAIGN

We see social media like a snack; there are a ton of options to accommodate constantly changing tastes and trends. Our Social Media Medley is a snack bar of goodies. The Digital Flavor social media team is prepared to create and share content over a variety of social platforms, each specifically tailored to the client’s recommendations and overall strategy. The treats our dynamic social media team offers include:


SOCIAL ANALYSIS AND STRATEGYOur social media team is prepared to dive into a client’s current social media presence to analyze the current effectiveness of each platform. From there, they will develop a strategic plan for increasing followers and engagement. PRESENCE REVAMP – Where desired, we also reevaluate a brand’s social media presence from a graphic

design point of view, and provide newly designed collateral. CONTENT PROMOTIONIn an effort to provide each brand with a streamlined campaign, our social media team’s first priority is sharing the content created within our Content Catalyst across social media accounts. We take care of the content synopsis, image creation and post activation for each social sharing of your blog posts. DYNAMIC MATERIALIn addition to content promotion, Digital Flavor’s social media team expertly strategizes, creates and posts a variety of dynamic material. Our post types include original memes, relevant facts and trivia, applicable articles, industry news, imaged-quotes, etc. FOLLOWER ACQUISITION AND ENGAGEMENTThrough page promotion campaigns, our social media team strategically pinpoints potential followers and reaches out to them to increase a brand’s social following. By running approved contests and promotions, we engage and retain your existing and incoming followers. AD CAMPAIGNSWhile we automatically run ads through your campaign’s Lead Laboratory, many clients like to run specialized ad campaigns. We are prepared to jump in on strategy and execution of such campaigns across multiple social platforms. SUCCESS TRACKINGTo give our clients a comprehensive view on this product, weekly and monthly reports are generated when required.

FOCUSED SERVICESIn addition to Digital Flavor’s core campaign products, we provide a sprinkling of sweet services offered a la carte style. These specialized services can be mixed-and-matched as is needed for your campaign, and can be alternated between from quarter to quarter.


WEB COPY AND PAGE CREATIONFOCUSED SERVICES


The way your website is written and structured says a lot about your brand. Our internal writing team is ready and able to create content to fit your company’s needs.

REWRITTEN PAGESChances are your website could use a little refreshing. We are able to take a look at existing webpages and come up with a fresh, new perspective for content. Updating your web copy is like changing the way you style your hair — it reminds people that you’re current and conscientious of your image. UNIQUE INTERNAL PAGESAs your company grows, your website should grow with it. When your company runs into a need for new page content and creation within the navigation of your site, we are able to step in to provide an all-around awesome web page. UNIQUE EXTERNAL LANDING PAGESWhen running limited-time promotions or exclusive deals, it is extremely helpful to have a dedicated landing page to point users to. We are able to write and build these pages with strategic purpose.


RETARGETING SERVICESFOCUSED SERVICES

Google remarketing advertisements are a powerful tool for getting your message to specific audiences. By placing relevant and original ads within Google’s retargeting network, we are able to reconnect web users who have previously interacted with your brand to your current message campaign. Whether you’d like to direct your target audience’s attention to a new product, promotion or general announcement, we are able to significantly increase your campaign’s visibility with this service.

MESSAGING AND DESIGNAfter speaking with your internal teams to define the campaign’s overall goal, we get to work on creating original and intriguing ads. Our writers find the most comprehensive way of communicating a larger message, while our designers take a look at your company’s branding in order to create fluid content. IMPLEMENTATIONOnce all campaign collateral is completed and approved, we apply the ad’s remarketing code to the predetermined web destination, and push your remarketing campaign live.


PUBLIC RELATIONS CAMPAIGNFOCUSED SERVICES

All too often companies have a serious need for public relations, but no means of doing it. Digital Flavor offers a dynamic public relations product that is specifically crafted to meet the goals of your company’s campaign. This service is perfect for new product launches, corporate events, breaking news and more.

INTERNAL COMMUNICATIONSWe have various tactics for making sure the front lines of your business are armed and ready to take on company changes. Newsletters, blog posts and other types of internal announcements are a crucial first step to implementing something new. MEDIA RELATIONSNo matter how compelling or exciting a bit of news is, it’s only as strong as the channels it’s pushed through. We go through the process of crafting an appropriate media relations strategy, creating press release content and distributing your news through appropriate media channels.

INDUSTRY EXPOSUREIn addition to alerting the right media channels, we go through a specific process of introducing your news to your niche industry. By publishing smart and engaging posts on accredited third party sites, we are able to more visibly position your brand and announcement.

SOCIAL STRATEGYBy strategically promoting your message across various social platforms, we get your announcement out to audiences that may remain otherwise uninformed.


DOWNLOADABLE COLLATERALFOCUSED SERVICES

The first-class downloadable materials included in our Lead Laboratory campaigns also make for incredible stand-alone collateral. We specialize in:

EBOOKSOur eBooks, which typically run from 3-6 pages in length, make for great electronic material. Apart from their strategic role in attracting leads with Lead Laboratory, eBooks can be used as fantastic internal resources — sales collateral, training materials, etc. — and great client communication tools. INFOGRAPHICSInfographics are a popular way of conveying information in a fun, interesting format. Our strategically written and beautifully designed infographics pull in demographics of all types. They are excellent for social media, blogs, newsletters, internal communications and more.

GUIDES AND FLYERSGenerally downloadable as a PDF, our guides and flyers are very flexible and can be used to fit a variety of needs. Whether you need a one-page training guide or a printable promotion flyer, our guides and flyers are written specifically for the needs of your company, and designed to match your brand.

OFF-SITE COLLATERALFOCUSED SERVICES

While digital marketing is rapidly taking over as the kingpin of marketing efforts, traditional marketing remains an important foundation. Digital Flavor is able to copy write and design a number of printed, offline collateral such as brochures, mailers, training guides and sales materials.


LEAD NURTURE CAMPAIGNFOCUSED SERVICES

Consistent, well thought-out communication with a particular public is often an integral part of successful messaging and engagement. Where the Lead Nurture Blasts included in the Lead Laboratory are one-time emails, our Lead Nurture Campaigns involve a series of strategic emails. These campaigns, which focus on achieving an overall goal through a series of tactics, involve intense amount of planning and participation from multiple members of your campaign team.

AUDIENCE IDENTIFICATIONThese emails are planned around the persona you’re looking to hit — past customers, new leads, recent clients, etc. Once we’ve done some research about your audience, we’re able to identify the best methods of communication. MESSAGE PLANNINGThe Lead Nurture Campaigns are great for announcing a product or promotion to past clients, reestablishing a relationship with dusty leads, following up with new leads, and a variety of other strategic communications needs.

CAMPAIGN CALENDAR We plan out a campaign that runs over a particular course of time — generally four to six weeks. The message planning is broken down into pieces that are spread out to reengage your audience on a regular basis.

DESIGN, FORMAT AND EXECUTIONTo optimize the effectiveness of each email we design relevant imaging, and work within your email management system or one of our own to perfect the formatting. Once all components of the campaign have been approved, we are able to carry out the entire campaign, and carefully track the success.

OFF-SITE COLLATERALFOCUSED SERVICES


In order to give our client’s a completely customized campaign, we give you the ability to piece your campaign together buffet-style. Our packages all include our core campaign. Each price point gets you a particular number of units, which can be further redeemed in whichever way desired.

Essential Package $1,500.00/MonthCore Campaign

Executive Package $3,000.00/MonthCore Campaign + 100 Units/Quarter

Elite Package $5,000.00/MonthCore Campaign + 300 Units/Quarter

Custom Package $1,000.00/Month 100 Units

PRODUCT PACKAGES

$250 for each additional 25 Units

$2,000 Value!


INDIVIDUAL PRODUCT PRICING

CORE CAMPAIGNSEO STUDIO Core Campaign Kit 50 UNITS On-Site Optimization: 10 pages/quarter Indexing Analysis Basic link acquisition: 2 SEO blogs/month, 2 SEO articles/month

LEAD LABORATORY Core Campaign Kit 75 UNITS Ad Management Landing Page: 1/Quarter Downloadable Collateral: 1/Quarter Lead Nurture Blast: 1/Quarter Retargeting Ads

Standard Kit 50 UNITS additional Ad Management Landing Page: 2/Quarter Downloadable Collateral: 2/Quarter Lead Nurture Blasts: 2/Quarter Retargeting Ads

Premium Kit 100 UNITS additional Ad Management Landing Page: 3/Quarter Downloadable Collateral: 3/Quarter Lead Nurture Blasts: 3/Quarter Retargeting Ads

CONTENT CATALYST Core Campaign Kit 50 UNITS In-depth Persona Discovery & Development Keyword Mapping Content Campaign & Management: 3 blog posts/month

Standard Kit 50 UNITS additional In-depth Persona Discovery & Development Keyword Mapping Content Campaign & Management: 4 blog posts/month, 1 guest post/quarter



CORE CAMPAIGNSOCIAL MEDIA MEDLEY Core Campaign Kit 25 UNITS Social Analysis and Strategy Content Promotion on Facebook and Twitter

Basic Kit 75 UNITS additionalSocial Analysis and StrategyContent Promotion on Facebook and TwitterDynamic Material: 2 Facebook posts/week, 2 Twitter posts/dayAd Campaign: 1 Facebook Campaign/monthSuccess Tracking: Monthly reports

Standard Kit 125 UNITS additionalSocial Analysis and StrategyContent Promotion on Facebook and TwitterDynamic Material: 5 Facebook posts/week, 4 Twitter posts/dayAd Campaign: 2 Campaigns/month on optional platformsSuccess Tracking: Weekly reports

Premium Kit 175 UNITS additionalSocial Analysis and StrategyContent Promotion on Facebook and TwitterDynamic Material: 7 Facebook posts/week, 6 Twitter posts/dayAd Campaign: 3 Campaigns/month on optional platformsSuccess Tracking: Weekly reports

Custom (varies)



FOCUSED SERVICES

Web Copy 25 UNITS 5 Rewritten Pages or 1 Unique

Retargeting Services 25 UNITS Configuration Batch of 3 Ads

Public Relations Campaign 50 UNITS Internal Announcement Press Release Content Media Relations Social Strategy

Downloadable Collateral 50 UNITS

Off-Site Collateral 50 UNITS

Lead Nurture Campaign 150 UNITS

ADDITIONAL SERVICES

SEO Studio 10 On-Site Optimization pages 25 UNITS 2 SEO blogs and 2 SEO articles 25 UNITS

Content Catalyst Blog Post 25 UNITS Guest Post 50 UNITS

DIGITAL BLEND...Creating new backlinks has always been an important strategy used to build up a...

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