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The Happenings Section Page 4

PowerSports Section5 - 18

Canada’s CornerPage 24

A DEALER'S JOURNAL

August 2012Volume 4, Issue 39, Free Publication

The Complete Automotive And Powersports Magazine

Guide Listings Page 26-29

Dealer NotesPage 30

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www.adealersjournal.biz August 2012 August 2012

A Dealer’s JournalThe Complete Automotive And Powersports Magazine

Publisher: Michelle DonesAssistant Publisher: Linda ClemonsEditor: Patricia GehringStaff Writers: Nina Way, Leah Mendoza Advertising Specialist: Barbara HoweGraphic Designers: Lynn MartinCirculation Manager: Sue Barnes

Address: 12323 SW 264 Terr Ste 101Homestead, FL 33032877-331-4350 Toll Free

786-347-7480 Fax www.adealersjournal.biz

www.adealersjournal.biz August 2012

Continued On Page 12

Auto Sales Seem To Weaken A BitDETROIT, MI — The raft of

gloomy economic news may be starting to hurt U.S. auto sales.

Industry analysts and dealers said that sales during the first half of July slowed a bit from the robust pace in June. But they still were expected to be better than July of 2011.

“It’s a bit slower than where we want it to be,” said Inder Dosanjh, owner of several Gener-al Motors dealerships in the San Francisco-Bay area.

Dealers such as Dosanjh may be wondering if car buyers, who’ve largely ignored sobering economic headlines, are finally getting discouraged. A widely followed reading on consumer confidence has fallen for four straight months. Federal Re-serve Chairman Ben Bernanke acknowledged that the economy has weakened.

For the first half of the year, sales of cars and trucks ran at an annual rate of 14.3 million, the best pace in 5 years. Car buyers bought everything from compacts to big pickups, making the auto industry a bright spot in the econo-my. The only hic-cup came in May, when sales slipped to a 13.8 million annual rate as the stock market plunged. Buyers returned in June to drive sales back up to a 14.1 mil-lion rate.

Jeff Schuster was expecting sales to tail off in the early part of

July, partly because promotions leading up to Independence Day may have pulled sales ahead into June. The senior vice president of forecasting at the LMC Auto-motive consulting firm in Troy, Mich. predicts July sales likely will come in at an annual rate below 13.8 million.

“With the weaker consumer confidence, the auto industry could be in for a roller-coaster second half, but it isn’t time to sound the alarm yet,” said Schuster, who is sticking with his forecast of 14.5 million sales for the full year.

If Schuster’s July forecast holds, sales would eclipse the 12.2 million rate of last July. Sales have come a long way from the doldrums of 2009, when only 10.4 million cars and trucks sold during the financial crisis. The recent peak for sales was 2005,

at 17 million.Dealers surveyed by Citi In-

vestment Research analyst Itay Michaeli also reported a slow start to July. But Michaeli noted that auto sales normally are stronger in the final two weeks of a month as discounts kick in and dealers try to make monthly goals.

Not all analysts were predict-ing a big sales drop for July, though. Edmunds.com predicts an annual rate of 14 million, and Wardsauto.com is at 14.1 million. Ward’s analyst John Sousanis said he expects factors that fueled strong sales during the first half to continue. He said owners of car fleets, like govern-ments and rental car companies, need to replace aging vehicles the same way individual owners do.

Some analysts were also pes-

August 2012www.adealersjournal.biz August 2012

Sanford Auto Dealers Exchange says Customer Service is what they do best. With 2000+ consignments every week from over 50 new car dealers, it’s a must attend sale. Weekly sales are every Tuesday starting at 2:00 p.m. Call 407-328-7300 to register.

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Indiana Auto Auction offers 8 action packed lanes each week with over 600+ vehicles, 4 lanes available online, weekly promo sales, and on site floor planning, what more could you want in an Auction! Contact the sales team at 260-489-2776 for more details.

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and offering services such as Finance License, Corporate Updates, FEIN and Sales Tax Numbers, Bonds and Insurance. Go With The Ex-perts! www.DCSMiami.com

Do you have an antique you need appraised? Are you hosting an antique car auction? Collector Cars will come to you. With over 40 years of experience, do business with someone you know you can trust. Call Lew Lazarus today at 888-980-2477 or 815-983-0006. You can also e-mail him at [email protected].

Calling all dealers, auc-tions, and dealer suppliers! If you are not a member of the Florida Independent Automobile Dealers Asso-ciation you are missing out. With a two for one member-ship package, you have a voice not only in Florida, but in Washington as well. To join or more information log onto www.fiada.com

Rawls Auto Auction is GM Financial’s Southeast Region Auction of Excellence Winner for the First Quarter of 2012. Come and experi-ence the difference. Check out this month’s ad on page nine in the magazine for this month’s sale dates and times, or log onto www.rawl-sautoauction.com.

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Quincy Auto Auction says “Mondays are Quincy!” With 19 years of auction ex-cellence they are the north-east auction to attend. Mike Cooley and the gang have all your needs covered from

The "Happenings" Sectiontransportation to online bid-ding. For more information log onto www.quicyautoauc-tion.com.

InstaVin.com offers you the vehicle History and Title Reports for Cars, Trucks, Motorcycles, RV’s, and Classic Cars. To set up your account e-mail [email protected] or call 888-984-6782.

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A Dealer’s Journal is the only automotive and powersports publication that offers you three for one advertising. Print, Online, and Direct E-mail Marketing for one low monthly price. Contact the sales team at 877-331-4350 or at [email protected] to secure your place today! We are the Complete Dealers, Auction and Powersports Magazine.

Attention Dealers, Auc-tions, Transporters, and Suppliers; Do you have something going on that you would like to share? An upcoming event or spe-cial sale? How about a new product release? E-mail us at [email protected] and tell us about your upcoming event, sale, or special. We will run it in the next issue of A Dealer’s Journal in both print and online. And don’t forget, we are the only automotive and powersports publication for the industry!


Auto-Dealer Sign Restrictions Eased In San Juan

Ordinance recommended by city staff and a group of local dealerships will allow extended use of promotional signs, ban-ners, bounce houses and more and shift approval for them from city commissions to a staff of-ficial.

A new sign ordi-nance passed by the San Juan Capistrano City Council will relax restrictions on car dealerships display-ing promotional signs, banners and inflat-able logos.

The Capistrano Auto Center, a group of six local dealer-ships, urged the city to adopt an ordinance to allow dealers ex-tended use of large banners, logos, flags, bounce houses and similar devices on their property. The group, formed in 2010, is composed of Weseloh Nissan/Kia, Weseloh Honda, Capistrano Toyota, Capistrano Ford, Cap-istrano Volkswagen and Orange Coast Capistrano Chrysler Jeep Dodge Ram.

The advertising devices now will be allowed for up to 90 days if city staff issues a special activ-ity permit. Also, the permit will be valid for a year an increase from six months. The new law will be implemented in 30 days.

Under the old law, dealer-ships were allowed to display promotional signs for a maxi-mum of 45 days.

City staff supported the change, though some residents

By: A Dealer’s Journal Staff said it is unnecessary.“I think we need to reduce

government regulations for small businesses,” Councilman Derek Reeve said. “That doesn’t mean anything goes, but I felt there wasn’t anything outlandish in the new ordinance.”

The law still will prohibit giant inflatable animals, wavy-armed tube men and similar devices that city officials con-sider inconsistent with the city’s design guidelines and visual character, staff said.

Another key part of the ordi-nance that dealerships support is a plan to expedite city ap-proval for signs, tents and inflat-able’s. Under the old ordinance, promotional signs and temporary

structures had to clear the De-sign Review Committee and the Planning Commission. Now the director of development services will have more power to regulate the devices.

The Planning Commission took a 2-2 vote on the new ordi-

nance, with three mem-bers not voting.

Staff assured the commission and the council that it would not hesitate to take sign re-quests before city panels or the council if there were significant con-cerns.

“I’m OK with the ordinance,” Councilman John Taylor said. “I have confidence in our staff administering it.”

Councilman Sam Allevato noted that the dealerships account for about 27 percent of the city’s sales-tax revenue. He also addressed con-cerns from residents who said the new sign ordi-nance is unfair to other businesses.

“It’s a different type of business than a dry cleaner that may not need big signs,” Allevato said.

The Capistrano Auto Center also has said dealerships should be treated differently because a majority of their busi-ness is done outdoors, creating a need for large signs.

Councilwoman Laura Freese, who was not present at the meet-ing, has been the biggest propo-nent of the new ordinance. She sent the council a letter support-ing it.

August 2012 www.adealersjournal.biz August 2012

By: A Dealer’s Journal Staff

Cash For Cars Indianapolis Service Launches New Call Center from Na-

tion’s Leading Cash For Cars Company California based junk car

recycling company Cash for Cars Quick has again grabbed the attention of car owners in Indianapolis and its surround-ing regions. The company has just opened their call center in the city to offer better and timely response to their prospective customers. One may recall that Cash for Cars Quick has been operating in the city for little more that one month, and has made a significant impact on the way old cars and trucks are disposed here. The company has been making news throughout the country since last few months with their advanced technologies for dis-posal of abandoned vehicles. Unlike some other cash for cars In-dianapolis service pro-viders; their techniques involve thorough treat-ment of all hazardous components found in old trucks and cars. Hazardous waste puts people’s health at risk and can harm the environ-ment. Old vehicles release lots of hazardous fluids like spent acids from batteries, coolants, burnt oil and grease, engine oils, brake fluids. Cash for Cars Quick has done an excellent job in this region by making car owners aware of the requirement for proper disposal of junk vehicles. Cars owners in Indianapolis have appreciated the company also for their efforts to create mass awareness about following green-

er technologies for junk car dis-posal. Find out more about the most recommended cash for cars Indianapolis service by visiting http://cashforcarsindianapolis.cashforcarsquick.com/.

The advent of Cash for Cars Quick has been significant with regards to restriction of care-less dumping of old vehicles in

the city. Unfortunately, these practices have been followed here since decades. Apart from the greater cause of protecting the environment, Cash for Cars Quick also offers excellent price to car owners for selling their old cars to them. After purchasing these cars, the company dis-poses these vehicles following all guidelines set by regulatory bod-ies. Almost 75 % of the spares and metal parts of the cars are recycled for the purpose of reuse. The introduction of the com-pany’s call center would certainly

help them provide more efficient service, according to the industry experts in Indiana. The company will continue its use of SEO pro-fessionals to promote its message of auto recycling for cash. The company has seen tremendous growth in the past few months and attributes its speedy success to its online efforts.

When asked about the ob-jective behind the introduc-tion of this call center, the CEO of the com-pany William Leonard said, “The volume of calls received from car own-ers have in-creased since last few weeks. This new set up is to provide quick response to their calls” He has also mentioned that Cash for Cars Quick is about

to enhance their pick up facility for old vehicles by including new service partners.

About the Company: Cashfor-carsquick.com is a growing cash for cars company that offers junk car recycling and that provides a high return to the car and truck owners in Indianapolis and throughout the United States. The company and its partners follow environmentally friendly disposal practices to safeguard the future of the planet. To learn more about the company visit http://cashforcarsquick.com.


Ford Recalls 2013 Escapes Due To The Chance Engines Can Catch FireDETROIT, MI —Ford Motor

Co. is telling owners of one ver-sion of the brand-new Ford Es-cape not to drive the SUVs until dealers can fix fuel lines that can crack and spill gaso-line, caus-ing engine fires.

The company issued the unusual warning saying it is recall-ing 2013 Escapes equipped with 1.6-liter four-cylinder engines. Dealers will pick up the Escapes and drop off a loaner car that customers can use until the repairs are finished. The company is hoping to ship parts and get all the SUVs re-paired within two weeks.

Ford says it has three reports of fires: two at the factory and one while a customer was driv-ing an Escape. No one has been injured. The recall affects 11,500 Escapes in the U.S. and Cana-da. Only 4,800 have been sold to customers. The rest are on dealer lots and will be fixed be-fore they are sold, spokeswoman Marcey Zwiebel said. “We are ob-viously taking very quick action in the interest of our customers’ safety,” she said.

Escapes powered by other engines are not affected, nor are other Ford models with 1.6-liter engines, Zwiebel said.

This is the second recall of the redesigned Escape, which went on sale in June. The com-pany said it would recall more than 10,000 Escapes to fix car-pet padding that could interfere

with braking. Problems often crop up when new vehicles are introduced, even though auto-makers have improved quality in recent years.

The new Escape is among Ford’s top-selling vehicles. People bought 28,500 last month, up 28 percent from June 2011.

The Escapes in the latest re-call were built at the company’s Louisville, Ky., plant from early April through July 11.

Two recalls in one week are unusual, but more likely a co-incidence than a sign of quality problems, said Clarence Ditlow, executive director of the Center for Auto Safety, a consumer group. Ditlow, who has been critical of Ford’s safety re-cord, said he ques-tions a vehicle’s quality if it has three recalls in a year.

Michelle Krebs, senior analyst with the Edmunds.com automo-tive website said Ford apparently has learned from Toyota’s slow response to unintended accelera-

tion problems. “Since the Escape is one of Ford’s highest volume models, it is critically important that it addresses the problem quickly and properly, which is what it appears to be is doing,” she said.

Ford says owners should call dealers to get the problem fixed. If parts aren’t available, dealers will drop off loaner cars for use until the repairs can be made. Replacing the fuel lines should take about one hour, Zwiebel said.

It’s safe to park the Escapes in your garage because the fires happen only while the vehicles are moving, she added.

Older-model Escapes may also have safety problems. Gov-ernment safety regulators are investigating complaints that throttles can stick on Escape and Mazda Tribute SUVs and cause them to crash. The probe, announced by the National High-way Traffic Safety Administra-tion, affects 730,000 SUVs from the 2001 to 2004 model years that are powered by V-6 engines.

The safety agency received 99 complaints from owners of the SUVs alleg-ing 13 crashes, nine injuries and one death caused by the problem. The throttles on the SUVs can fail to return to idle when the driver takes his foot

off the gas pedal, according to agency documents.

The older Escapes have not been recalled to fix the problem, although a recall is possible.


BB&T


Honda Delivers First Fit EV To California Customer

The EPA-rated 118 MPGe Fit EV is now available in select California and Oregon markets.

WOODLAND HILLS, Calif., -- American Honda Motor Co., Inc., delivered the first all-electric 2013 Honda Fit EV to a couple in South-ern Cali-fornia, the com-pany an-nounced. The 2013 Honda Fit EV is the latest in Honda’s diverse and ex-pansive portfo-lio of alternative-fuel vehicles, earning a combined adjusted Environmental Protection Agency (EPA) mile-per-gallon-equivalen-cy rating of 118 MPG, and an unprecedented low consumption rating of just 29 kilowatt hours (kWh) per 100 miles.

Ventura County, Calif., residents, Matt and Becky Walton, took deliv-ery of their Honda Fit EV at the Wood-land Hills Honda dealership located north of Los Ange-les. The couple was the very first regis-trant to sign up to lease the Fit EV at www.FitEV.Honda.com and plan to use their vehicle as a daily commuter car. Matt and Becky Walton have a long history of owning Honda vehicles, begin-

ning with a Honda N600 sedan and a Honda Z600 coupe in the 1970s and now a Honda Odyssey which will be used as a second-

ary car.“It’s truly an honor to take

delivery of the first Honda Fit EV and participate in the advance-ment of all-electric vehicles in

the real world,” said Mr. Walton. “The Honda Fit EV is not only a sustainable and energy efficient transportation option with the highest fuel-efficiency rating of any EV, but it has the added

bonus of being fun-to-drive and can fully recharge from empty in less than three hours.”

Addressing a critical step in advancing electric ve-hicles in the real world, American Honda initial-ly will certify Honda deal-ers in select California and Oregon markets as Fit EV dealers to provide an excellent cus-tomer experi-ence for Fit

EV customers’ sales and service needs.

The Fit EV will be available for lease-only in key markets starting in California and Or-

egon, after which availability will expand to East Coast markets in early 2013. The Fit EV’s lease price of $389 per month (2) over a three-year term computes to a Manufacturer’s Suggested Retail Price (MSRP) of $36,625.

Customers interested in leas-

ing or learning more about the Fit EV are encouraged to sign up at www.FitEV.Honda.com.


Herkules Sparkle Clean Quickly Spot-Clean Painting Equipment To Prolong

Quality And Life Walled Lake, Michigan, .

Herkules Equipment Corpora-tion introduces Sparkle Clean, an aerosol spray cleaner that can quickly spot-clean all paint-ing equipment, specifically paint guns. Brought back by custom-er requests, Sparkle Clean was originally created by Herkules back in 2002, and now due to the industry concerns on VOC levels, Sparkle Clean has been reformulated so that it has a low VOC content to support a safe work environment.

Effective with either solvent or waterborne paints, Sparkle Clean provides a method to quickly clean stubborn paint off of paint guns immediately, with

the more comprehensive and thorough gun cleaning to be per-formed in a paint gun washer for the next project or at the end of the day. An attached straw al-lows Sparkle Clean to be sprayed into small paint gun crevices easily.

Cleaning and properly main-taining a paint gun ensures quality paint jobs and long equipment life. Sparkle Clean will assist in proper paint gun maintenance while reducing sol-vent and cleaning solution usage and costs.

Herkules Equipment Corpo-ration, established in 1984, is a leading manufacturer for the Automotive Paint & Body Re-

pair industry, having designed, manufactured, and patented the first Paint Gun Washer. We have been manufacturing quality vehicle lifts and scissor lift tables for close to 30 years, providing many different industries ergo-nomic solutions for countless applications. Herkules also sup-plies Air Jacks, Handling Equip-ment, and Crushing Equipment.

For more product informa-tion, please contact Herkules at 800-444-4351, or at [email protected] or visit our website at www.herkules.us/Sparkle-Clean.php.


simistic just before June sales figures were released, with many predicting a drop to below a 14 million annual rate. They be-lieved worries about jobs and incomes had caused some buy-ers to back away.

Automakers ended up sell-ing nearly 1.3 million cars and trucks last month, up 22 percent from June of last year. Falling gas prices, cheaper loans and new models enticed buyers. A re-vived housing market lifted sales of pickup trucks, and it turned

out there were plenty of sales to people who needed to replace cars they bought cars in the middle of the last decade. Ford Motor Co. sales rose 7 percent, while sales at General Motors Co. rose 16 percent. Gains were even stronger at Chrysler and Volkswagen.

Strong sales from April through June helped AutoNa-tion, the country’s largest dealer-ship chain, to boost its net in-come by 9.3 percent in the sec-ond quarter. CEO Mike Jackson said Thursday that he still ex-

pects new car and truck sales to reach the mid-14 million level for all of 2012, mainly because there are more people who have to re-place aging vehicles. The average age of a vehicle on U.S. roads is approaching 11 years, according to the Polk research firm.

July’s sales at Dosanjh’s dealerships still should be 15 percent to 20 percent better than the same month last year, he said, holding out hope that they get back to June’s levels.

Cont: Auto Sales Seem To Weaken A BitContinued From Page 3

Partnership Between AOL Autos And Car-Woo! Puts 10,000 U.S. Car Dealers At

Consumers’ FingertipsYuma, Arizona - To meet the

needs of car buyers shopping on-line for vehicles, AOL Autos and CarWoo! announced a partner-ship that enhances the car-buying experience for consumers. The partnership provides “Best Offer” deals from 10,000+ U.S. deal-ers and allows more buyers to quickly and easily negotiate great market prices on their chosen vehicle while retaining their privacy, before stepping into the showroom.

AOL Autos provides original and unique content from indus-try experts, simple and effective shopping tools for new and used vehicles, and expert advice for vehicle ownership and repairs.

“Like AOL Autos, CarWoo! has the same philosophy of put-ting the customer’s experience first. This new partnership will allow consumers to shop for cars

online, anonymously commu-nicate with top-rated dealers to find the perfect car, and negoti-ate a great price – it’s a different

and better way to shop for cars,” said Chris Eschenburg, Vice President and General Manager, AOL Autos. “AOL Autos is the market leader in online auto shopping, and we only want the best solutions for our commu-nity.”

“AOL Autos is respected for

providing a great suite of re-sources to consumers as they shop for one of the biggest purchases they will ever make

– their car,” said Tommy McClung, CarWoo! CEO. “We know that CarWoo!’s service of helping people get the right car in the easiest, most efficient way is the right complement to the value AOL provides commu-nity members.”

This follows the recent launch of “ChooseControl,” the online search

tool that helps consumers find the perfect car for their lifestyle. ChooseControl allows a potential car buyer to search for automo-biles based on the largest range of social demographics currently available.


Auto Loans Loosening For Non-Prime Buyers At A Price

All ranks and types of con-sumers are beginning to get auto loans again from banks and auto finance companies even with-out the best credit rating. The simple fact is people are much less likely to walk away from their vehicle than their domicile and the lenders have figured this out. Maybe it has to do with the emotional investment we place in our automobiles, what they reveal about our values, politics, lifestyle or attitudes. Today, the whole vehicle tends to make a statement once delegated to one or more bumper stickers.

You don’t need to see an eco-sticker on the EV’s backside to know a Leaf driver is concerned about global warming. You don’t need to ask the American-built pickup driver with a gun rack in the back what he thinks about outsourcing and gun regulation. Anyone you see in a minivan probably places high impor-tance on children and/or family, wouldn’t you say?

When the economy took a downturn back in 2008, so did the credit ratings of a lot of Americans. Further, after taking federal money to stay in busi-ness, Wall Street repaid the favor by extending credit only to those who didn’t really need it for the next few years. They turned their back on the economic stimu-lus that was supposed to be their end of the bailout bargain, wasn’t it?

Nevertheless, after years of hedging their bets and hanging onto their money, lenders are once again seeing money can be made selling cars to sub-prime buyers, but those with less than stellar credit get the loan at a not so slight surcharge.

By: A Dealer’s Journal Staff Though the economy is still sputtering along like a V8 en-gine in bad need of a tune-up, gas prices are relatively low and credit is becoming more plenti-ful. That’s partly because the rate at which banks loan each other money could not get much lower.

Since the economy isn’t hum-ming right along, buyers are looking at their purchases in a more conservative light as well, instead of indulging in the pell-mell consumption that charac-terized the years before the real estate bubble burst.

Experian points out a sig-nificant difference in the interest paid by deeply subprime buy-ers – up to four times what those with the highest scores will pay. Based on Experian’s figures, a super prime buyer with a credit score over 740 will pay 3.2 per-cent interest on a $20K loan, while a buyer with a rating below 550 will get stuck with a whop-ping 12.9 percent interest rate.

In the period since 2008, both consumers and financial insti-tutions have lowered their debt levels. Consequently today only 0.57 percent of auto loans were over 60 days delinquent dur-ing the first quarter of this year. Compare that to 0.78 percent at the beginning of 2009. That’s less than one percent in arrears, when the lenders are charging up to 12.9 percent – think may-be they are making a profit on the 14-point-something million vehicles that will sell this year? Someone is you can be sure.

“Consumer spending is still very conservative. People aren’t going hog wild like they did be-fore the recession,” quoted Lacey Plache, chief economist for the auto information site Edmunds.

com.What follows is the inter-

est rate and monthly payment amount for buyers of a new $25,000 vehicle with a $5,000 trade-in across the various credit ratings, based upon Experian research.

Super prime buyers or those with a rating of 740 or higher will pay an average interest rate of 3.2 percent for a new vehicle or 4.4 percent on a pre-owned one, resulting in a monthly payment of $357 per month for a new $25K vehicle.

Prime customers with a rat-ing between 680 and 739 get a new car loan for 4.5 percent on average or 6.4 percent for a used ride. They would pay $368 per month for the new vehicle as described.

Nonprime buyers have rat-ings from 620 to 679, attracting loan rates around 6.5 percent new and 9.5 percent used, tally-ing a new car payment of $386 per month.

Subprime consumers have ratings of only 550 to 619, deriv-ing an average new car loan rate of 9.9 percent or 14.4 percent on a pre-owned vehicle. These buy-ers will pay $419 per month for a new ride.

Deep subprime clients, the zombies of the economic scale, score 549 or less and, if buying a new car, will pay about 12.8 percent or 17.9 percent for a CarFax special. Such a strug-gling consumer would pay $447 per month for a new car.

So the man with the least ability to pay has the dubious honor of chipping in an extra $90 per month across the life of the loan for the privilege of driv-ing a new vehicle.


A Dealer's JournalPowerSports

SectionPAGES 15 - 18

By: A Dealer’s Journal Staff

Dealers Move Up RV And Boat Show In Bid For Summer Sales

Dealerships pushed up this year’s Green Country RV and Boat Show by nearly a month, hoping to squeeze a few more sales out of the waning

weeks of vacation season.

With another hot summer bearing down, dealers are just hoping people still have a desire to go outdoors at all.

The annual show, considered the clearance event for boat and RV dealers, held at the QuikTrip Center, with more than 125 recreational vehicles and dozens of boats that are on display it is the local industry’s second largest event of the year.

After a stellar year for sales, aided by a warm winter that attracted out-door enthusiasts early, the hope among dealers is that holding the show earlier can help sales before con-sumers head back indoors.

“We think our prices are just as good as they would be at shows in past years,” said Larry Pejak, sales manager at Route 66 RVs in Claremore. “There is so much competition that you can’t overprice.”

All nine area RV dealerships as well as a handful of boat deal-ers have displays at the show, said show organizer Phil Keeter.

Vehicles range from a 42-foot, $370,000 Winnebago with three flat-panel televisions, one-and-a-half bathrooms and a double-door refrigerator, to used

travel trailers retailing for under $10,000.

Continuing with recent trends, fifth-wheel trailers and travel trailers are dominating recreational vehicle sales, capi-talizing on lower costs and the large number of SUVs and pick-up trucks already on Oklahoma roads.

“This time of year its family

trailers because people want to be outside,” said Tom Morgan, general sales manager of Dean’s RV at 9955 E. 21st St. “The fifth-wheels and travel trailers are more affordable for families, and they have all the amenities that the motor homes have.”

Newer fifth-wheel and travel trailers come equipped with fully automatic “toy haulers” for stor-ing motorcycles and all-terrain vehicles. In the highest-end trail-

ers, the toy-hauler room includes couches and mattresses, and sometimes the loading dock even doubles as a deck with rails.

Travel trailers start at around $25,000, about half the price of motor homes of a similar size.

The peak selling season for RVs in Oklahoma is from Feb-ruary to April, but Camperland co-owner Kim Siex said deal-

ers in recent years have been enjoying sales into late autumn, thanks to nice weather during those months and hunting sea-sons.

For boat dealerships, sales are following the trends of RVs, with family-friendly pontoon boats growing in popularity. Of-ten cheaper than ski boats, pontoons are roomier and

most models can still hit speeds over 25 mph for tubing or ski-ing, said Kenny Bayer, owner of Bayer Marine at 4424 S. Mingo Road.

“The outboard engines (on pontoon boats) have really got-ten much better, and now they’re easier and as reliable as any on-board engine,” Bayer said. “And you don’t have to go out and winterize a pontoon boat every year.”


MAVERICK BOAT CO. SAYS IT WILL INCREASE PRODUCTION

Stuart, FL. - Maverick Boat Co. concluded its 2013 dealer meeting in Stuart, Fla., and the company announced that it will be ramping up its weekly pro-duction rate to meet new order demand.

It will be the third time in the last 12 months that the company has upped production, resulting in a doubling of boats built per week and 38 new hires since last

August.Maverick attributes the in-

crease to record-low field inven-tory levels of its brands, the addition of eight new dealers and increased consumer demand for 11 new models brought to mar-ket in the past 24 months. The Cobia brand has particularly benefited, surpassing Pathfinder for the first time in total orders placed at a Maverick dealer

meeting.“We feel really good about

things right now, but are going to continue to take a measured approach to meeting the demand so that there are absolutely no sacrifices made in quality for the sake of volume,” Maverick presi-dent and CEO Scott Deal said in a statement.

Beneteau Selects Vessel Vanguard For New Owner Service And Support ProgramRenowned Boat Builder Offers Innovation Cloud-Based Boat Management Application and

Extended Two-Year Warranty to Support Dealers and Simplify Owner Experience

Annapolis, Md. – VesselVan-guard, a web-based subscription service that organizes manu-als, maintenance schedules and warranty requirements for all on-board equipment systems to create a digital Boat Profile, and Beneteau, one of the world’s leaders in the manufacturing of high quality production yachts, announced a new program de-signed to simplify and enhance boat ownership for new Beneteau customers in North America.

Beginning September 2012, each new Beneteau power and sail boat sold to dealers will be fully provisioned with a complete VesselVanguard Boat Profile including a digital master equip-ment list, library of manuals and a customized maintenance cal-endar for timely upkeep require-ments of all onboard systems. VesselVanguard will “push” monthly Task Alerts to the owner and servicing dealer, in advance of need, based on elapsed days or hours between required ser-vice intervals. Beneteau, as a

result of its confidence in the VesselVanguard service and the enhanced level of transparency of vessel information shared with dealers, will sell its new boats with an extended two-year war-ranty.

“Beneteau already provides our boat owners a superior onboard experience and we are confident that VesselVanguard will enhance convenience, el-evate customer satisfaction and provide peace of mind for our new boat owners,” said Laurent Fabre, vice president of sales and marketing, Beneteau America. “New buyers will love their boats and will value a system that adds simplicity, certainty and predictability to the ownership experience so boat management never gets in the way of enjoy-ing a new Beneteau. We believe so firmly in the program that we are promoting VesselVanguard to our existing owners worldwide.”

Enhancing the boat owner experience and providing deal-ers with an unparalleled ser-

vice tool, the VesselVanguard lifecycle management system’s easy-to-use, at-a-glance appli-cation is available 24/7 online via computers, smart phones or Apple iPads. Replacing cumber-some boat manuals, the service will provide all Beneteau yacht owners with an effortless way to review information about their boats without having to wade through boxes of manuals to find out what upkeep is needed and when. Email and text alerts inform the owner and their con-tractor of routine maintenance and inspection in advance, and all actions including supporting documentation become a part of the digital Ship’s Log. VesselVan-guard gives owners and dealers a comprehensive service record that is a powerful resource to help preserve value and simplify the resale process for their yacht.

“Beneteau is widely known as a premier manufacturer of exquisite quality sailing yachts and power yachts, and its part-



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New Consumer Motorcycle Show To Run Concurrently With DealerExpo

Indianapolis, IN – Indianapo-lis’s DealerExpo is a pretty big deal- the powersports industry show draws together dealers and suppliers from all over the world. It’s a busy weekend, February 15- 17 in 2013, where a lot of business gets done. Of course, the catch is that it’s not open to the public. If you’re not a dealer, journalist, or a supplier, good luck getting in. It’s an industry

only show or at least, that’s how it used to be.

Cyril Huze is reporting on his blog that a new show for con-sumers, called the Progressive International Motorcycle Show, will be running concurrently with DealerExpo in 2013. That’s great news for suppliers, who can now reach both dealers and end- market consumers all in the same weekend.

The reason for the move? Supposedly the new Orlando based American International Motorcycle Expo (AIME) has the U.S.’s other show on edge. AIME is in a warmer location, and runs in October, just when manufac-turers are keen to show off their new bikes, and it’s open to both consumers and businesses.


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Cont: Beneteau Selects Vessel Vanguard For New Owner Service And Support Program

nership is a resounding endorse-ment of the VesselVanguard service,” said Don Hyde, CEO, VesselVanguard. “Consistent with the high-quality craftsman-ship that goes into each of their vessels, Beneteau’s decision to provide its dealers and new boat owners with VesselVanguard clearly demonstrates its commit-ment to supporting their dealers’ success and ensuring long-term customer satisfaction.”

VesselVanguard’s password protected boat profi les contain all of the information neces-sary to keep vessels at peak performance. The cloud-based personalized portal includes a digital boat profi le that leverages a dynamic scheduling algorithm

based on a customized Master Equipment List. Each boat’s setup is performed by Vessel-Vanguard and gives boaters and their contractors at-a-glance views of all required tasks and inspections. Eliminating the un-certainty involved with maintain-ing today’s complex vessels is in-tegral to the simplicity of design and function. VesselVanguard analyzes and interprets all of the data specifi c to each piece of on-board equipment using manu-facturers’ schedules. Task alerts are pushed via email or text to owners and service collaborators once a month, 30 to 60 days in advance of need. When the work has been completed, the owner or contractor mark the date of completion, upload the work

notes and invoice, and the Ves-selVanguard algorithm automati-cally recalibrates the Boat Profi le to the next maintenance interval whether based on hours of use, calendar days, or both. The digi-tal ships log records all actions and updates the Maintenance History. A virtual fi ling system, VesselVanguard organizes regis-trations, insurance, slip rental, expiration dates and other valu-able information that owners want to schedule or track, and keeps digital service history logs, ensuring higher resale value.

For more information on the VesselVanguard and Beneteau’s new owner program, VesselVan-guard or Beneteau, please visit www.vesselvanguard.com and www.beneteauusa.com.

Chevy Hopes Spark Ignites SalesGM quietly rolls out small ride geared to young, urban market

Chevrolet’s 2013 Spark is quietly arriving on dealer lots in select U.S. markets, as General Motors Co. aims to win young drivers and city dwellers with the minicar’s cute styling and a starting price below $13,000.

By: A Dealer’s Journal Staff The tiny hatchback the small-est Chevy sold in the U.S.is now rolling out in 18 markets, includ-ing Metro Detroit. Chevy Sparks in colors such as Techno Pink and Jalapeno began showing up on dealer lots locally this week. They will be available nationally

by the end of the year.Romaine DeVaul, 30, of Fort

Lauderdale, Fla., is believed to have purchased the fi rst Spark in the United States. He took delivery from Maroone Chevrolet in Fort Lauderdale.

www.adealersjournal.bizAugust 2012


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And Don't Forget To Find Us On Twitter, Auttr, DealerElite, Facebook and LinkedIn.

Auto Industry Targets The Next Genera-tion Of Buyers With New Vehicle Designs

And Technology AdvancementsANN ARBOR, MI. -- Chrysler

Group, Microsoft, NVIDIA, Fed-eral-Mogul and SEMA Present Consumer-Driven Technologies at the 2012 CAR Management Briefi ng Seminars.

Leading innovators in the au-tomotive industry will showcase new ways to attract the next gen-eration of buyers at the “Design-ing for Technology (and the Con-sumer) Forum.” The new forum is part of the Center for Automo-tive Research (CAR) Management Briefi ng Seminars (MBS), August 6-9 in Traverse City, Mich.

“Auto companies are chal-lenged to deliver ‘must-have’ products to the next generation of car buyers a group that in general may not be as enthu-siastic about cars as previous generations,” said Brett Smith, co-director of CAR’s Manufac-turing, Engineering and Tech-nology group, and moderator of the forum. “This forum will give attendees a chance to see how companies are combining design and technology to meet this sea-change in the market.”

The 2013 Dodge Dart is an all-new vehicle leading its class to attract younger buyers with a sleek modern design and cutting-edge technology. Klaus Busse, head of Interior Design at Chrysler Group LLC, will lead off the forum with a vehicle walk-around of the Dodge Dart, show-casing its innovative features for the audience.

“The Dodge Dart is the show-piece for the Dodge brand’s next generation philosophy of interior design and technology,” Busse said. “Our team has built upon the beautiful, precision-crafted interiors rolled out last year and added some surprises with excit-ing bursts of color, eye-catching ambient lighting and state-of-the-art technologies typically found in more expensive vehicle segments like the new fl oating island bezel, which houses the segment-exclusive and custom-izable 7-inch TFT display and a class-exclusive Uconnect® 8.4-inch touchscreen Media Center.”

NVIDIA General Manager of the Automotive Business Unit Taner Ozcelik will then show how graphics processing units (GPU) are streamlining enhanced safety features, as well as infotainment and connected vehicle technol-ogy.

Ralf Meyer-Wendt, manager of Global R&D Technology, Light-ing Products, Federal-Mogul Corporation, will continue the conversation with a display of Federal-Mogul’s interior LED technology, which allows con-sumers to personalize the interi-ors of their vehicle.

Auto companies are not just looking at the vehicle itself to at-tract new buyers. Technologies are being developed to improve sales, service, and personaliza-tion.

For example, Microsoft is cre-

ating technology applications to reach out to younger buyers. Mi-crosoft’s Kirk Shields, industry market development manager, U.S. Automotive & Manufactur-ing, and David J. Graff, man-aging director, Manufacturing Industries, will demonstrate how Microsoft is using its motion-sensing Kinect technology for in-home virtual demonstrations of vehicles. They will also dem-onstrate how mobile computing technology can be leveraged to make car buying and service more consumer-friendly.

John Waraniak, vice presi-dent of vehicle technology, Specialty Equipment Market Association, will highlight how manufacturers are working with specialty equipment suppliers to help young buyers personalize their vehicles.

The CAR Management Brief-ing Seminars is an annual gath-ering of more than 900 auto industry, academic and govern-ment leaders addressing critical issues and emerging trends in an atmosphere designed to build relationships. In addition to the forum, the event includes tar-geted sessions focusing on topics such as global manufacturing, tooling, connected vehicles, ad-vanced powertrain, purchasing, sales, skilled workers, bench-marking and automotive strat-egy.

The 2012 CAR Management Continued On Page 24


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DeVaul traded his decade-old V-8 Cadillac SLS for keys to a Spark 1LT in Salsa. It cost about $14,500, plus taxes and fees.

“My other car was a V-8 gas guzzler so I wanted something more fuel efficient,” he said in a phone interview. DeVaul, who works for an online brokerage compa-ny, said he had wanted the four-cylinder Spark for several months. “It’s got exactly what I needed, what I wanted,” he said, raving about the info-tainment system. “And for the affordability that the Spark offers, there is really noth-ing that comes near in quality and coolness of the Spark.”

Chevy and GM hope to pique the interest of more millennials like DeVaul. One recent survey found young people would rather keep their smartphones and In-ternet over owning a car.

GM and Chevy are work-ing on that, hoping to engage the estimated 80 million 16- to 30-year-olds in the U.S. into connecting with the Chevrolet brand.

For more than a year, GM and its largest brand have been working with MTV Scratch, a Viacom consulting company, on creative ways to reach millennial consumers.

MTV will be a major part of

the Spark’s all-digital launch, said Chevrolet spokeswoman An-nalisa Esposito Bluhm. The digi-tal push follows the successful digital launch of the Chevy Son-ic, where videos of a Sonic going over a cliff and bungee jumping went viral. “We really wanted to leverage that,” said Cristi Landy, director of small-car marketing

at Chevrolet. “We know that mil-lennials are online.”

Campaign set to launchThe Spark launch campaign

over the next few months will include videos of the car from around the world. The car is already sold globally. Landy said the campaign hasn’t started yet, because dealers are just getting cars.

A number of automakers al-ready are selling very small cars in the U.S., including Fiat, Mini Cooper, Honda, Ford, Mazda, Scion, Smart and Toyota.

The Spark will be featured on MTV websites such as MTV Iggy in a promotion involving new music and emerging artists, Landy said. The company will use Facebook, other MTV sites and social platforms to bring

people to MTV Iggy for the pro-motion.

GM isn’t providing Spark sales projections, but Landy believes the vehicle will resonate with buyers, given its technology, lowest sticker price in the market segment and as the only four-door offered in the segment.

“It’s very difficult to predict, but we are very confi-dent this Spark will be very popular,” Landy said.

Ana-lysts, however, aren’t expecting the Spark to light up sales for Chev-rolet.

Dave Sullivan,

manager of product analysis for automotive research firm Au-toPacific Inc., expects Chevrolet may sell 15,000 Sparks a year in the U.S. He said some customers who look at a Spark may end up buying a bigger Sonic for just a few thousand more.

Kelley Blue Book’s Alec Guti-errez estimates Chevrolet may initially sell 500 to 1,000 Sparks a month.

“Microcars have still not gained broad consumer accep-tance in the U.S., however inter-est is certainly picking up,” said Gutierrez, senior market analyst at Kelley Blue Book, in an email.

A speedy saleGordon Chevrolet in Garden

City sold two of the first seven Sparks it got into the dealership,

Cont: Chevy Hopes Spark Ignites SalesContinued From Page 18



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GM Canada Investing $850m In Research And Development At Oshawa Facility?General Motors (GM) of Can-

ada is investing $850m in its research and development activi-ties at the Canadian Engineer-ing Centre in Oshawa, Ontario between 2009 and 2016 Accord-ing to the GM, the investment will offer long-term sustainable benefits to the company and the Canadian automotive sector through 2016.

Most of the investment will be made on environmental tech-nologies and developing light-weighting initiatives for the next generation of vehicles, as well as towards enhancing the in-novation and competitiveness of

By Leah Mendoza Canadian automotive suppliers.The company will also fund

start-ups and invest in new types of automotive technology during the period.

GM’s current plan follows its commitment in 2009 after receiv-ing nearly $10 billion in funding from the Canadian and On-tario governments as part of the company’s bailout, of which $1 billion would be spent on R&D in Canada.

GM’s commitments also include continuing to develop formal technology relations with Canadian universities, institutes, supplier and manufacturers in main technology streams which

are in line with Canadian R&D clusters and the company’s main concerns.

The company’s plans through 2016 include the launch of five new models, new hybrid produc-tion at its CAMI and Oshawa fa-cilities and addition of transmis-sion production at St. Catharines powertrain plant.

GM will continue to manu-facture V-6 and V-8 engines at St. Catharines facility and will not shutdown the facilities in Canada until 2016, as per the commitment with the Canada government.

Briefing Seminars, August 6-9, will take place at the Grand Tra-verse Resort & Spa. For detailed information, visit the event’s website at mbs.cargroup.org. Follow the MBS conversation on Twitter (#MBS2012) for the lat-

Cont: Auto Industry Targets The Next Generation Of Buyers With New Vehicles

est updates, sponsored by Plex Systems.

The Center for Automotive Research is a non-profit orga-nization based in Ann Arbor, MI. Its mission is to conduct research on significant issues related to the future direction of

the global automotive industry, organize and conduct forums of value to the automotive commu-nity and foster industry relation-ships at every level. For more information, visit the CAR web-site: www.cargroup.org .


Mercedes-Benz Opens Fuel Cell Factory In CanadaBy Leah Mendoza

The Canadian division of Ger-man carmaker Daimler, Mer-cedes-Benz Canada, has opened what it claims is the world’s first automated automotive facility for producing fuel cells.

The 3300 m2 building is in Burnaby, British Columbia, near to the fuel cell stack development at Automotive Fuel Cell Coopera-tion (AFCC) and an industrial fuel cell cluster in and around Vancouver.

Testing and commissioning of the facility has been completed,

and the first automated fuel cell was produced earlier this month. Full production is expected to begin shortly after optimization of the processes.

Long-term collaborator Bal-lard Power Systems, one of the prime developers of fuel cells, will provide the Burnaby facili-ties with its engineering services.

The move cements Mercedes-Benz’s commitment to commer-cialize fuel cell vehicles, working towards market introduction over the next several years.

“The fuel cell was developed

right here in British Columbia, and a forward-thinking approach combined with supportive gov-ernments have helped establish an ideal environment for its continued development,” says Mercedes-Benz Canada’s CEO Tim A. Reuss.

“Our new facility brings to-gether the development with the manufacturing for the first time, and represents a major step towards the commercialization of this game-changing technology.”



Cont: Chevy Hopes Spark Ignites Salesjust hours after they came off the truck, said sales manager James Schram. One customer bought a Jalapeno Spark without even taking a test drive, Schram said. “I’ve never seen someone come in and buy it sight unseen almost, and in a few hours of arriving,” he said.

Marty Gagern, 51, of Inkster said he wanted the Spark for his com-mute to Ann Arbor. He said he shopped for the cheapest car he could find with an automatic transmission and air conditioning. Gagern recently started working again after be-ing laid off in October 2010 from Ford Motor Co., where he was

a computer programmer. “For all 23 odd years I was at Ford, I never would have considered it,”

he said of buying a Chevy.Sullivan and Gutierrez said

minicars don’t offer consumers a significant boost in fuel economy over other vehicle classes.

“For a few thousand dollars more, consumers can step up to something like a Honda Civic or

Ford Fiesta, which are much more practical for most drivers,” Gutierrez said in an email. “This will be the most signifi-cant hurdle preventing microcars from captur-ing additional market share in the U.S.”

The Spark is rated at 32 miles per gallon city and 38 mpg highway with the standard manu-al transmission.

Landy said aerody-namics play a big factor in fuel economy, and a vehicle like the Chevy Cruze can generate better fuel economy over a short hatch-back.


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Kansas Mid America Auto Auction

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Louisiana Louisiana's First Choice A.A.

Maine Port City Auto Auction

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Michigan Flint Auto Auction

Minnesota Mid-State Auto Auction

Mississippi Rea Brothers Mid South A.A.

Missouri Popular Bluff Auto Auction

Montana Auto Auction of Montana

Nebraska Lincoln Auto Auction

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Auto Auction of New England

New Jersey

New MexicoManheim New Mexico

New YorkState Line Auto Auction

North CarolinaEllis Auto Auction

North Dakota ADESA Fargo

Ohio

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Carolina Auto Auction, Inc. I-85 (Exit27) & Hwy 8, Webb Road Williamston, SC 29697. Ph: 864-231-7000 Fax: 864-231-7900 Every Wednesday @ 10 am, Large weekly consign-ment. Salvage Sale 1st & 3rd week of every month. Powers-ports Every 2nd Wednesday. 70+ acres, 8 Action- Packed lanes. Go to www.carolina-autoauction.com for run lists, market reports, and online bid-ding.

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Alabama Roll Seal, Inc.Hicks Auto Air Bag CoversAutoCheckWinns Warranty

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Colorado Pass TimeEnviroguard

ConnecticutRVI GroupEarmarkTrivin Inc.

Delaware Master Buyers Service

Florida Millan Auto Salvage & TowingSadisco Of FloridaAutomotive Finance Corp.Auto Auctions Solutions Inc.

Georgia Hawaii Idaho American Associated Auction-eers

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The Transportation & Suppliers Guide


The Transportation & Suppliers Guidecom

Montana Nebraska Road WarriorsEasy-Haul Trailers

Nevada Western Funding Inc.

New Hampshire New Jersey New Mexico

New York AutomateAllState Security

North CarolinaMendenhall School of Auction-

eeringN.A.P.A.A.

North Dakota Ohio Micro21

Oklahoma Oregon Pennsylvania Guardian Warranty Co

Rhode Island Cisco Performance Auto South Carolina Chapman EnterprisesSouth Dakota Owner's Auto Mart

Tennessee

ServnetTPC Management

Texas Utah Vermont

Virginia East Coast Auto TransportNADA

Washington Electra Start Inc.Washington D.C. AFSA

West Virginia Wisconsin Wyoming


Dealer Notes:Lane Information: Vehicle Information: Additional Info:

SANF

ORD

AU

TO D

EALE

RS E

XCH

ANGE every Tuesday

PH: 407-328-7300www.sanfordautodealers.com

1600+ Units@ 2:00 p.m.

200+ Units Every Week @ 3:00 p.m.

Buy Online Via

Other GM Independent Auto Auctions Servicing You:Tuesday GM Closed Sales Wednesday GM Closed Sales Thursday GM Closed SalesBrasher’s Salt Lake Auto Auction

Salt Lake City, UT(801) 322-1234

www.brasherssaltlake.comDealers Auto Auction

Of Oklahoma CityOklahamo City, OK

(405) 947-2886www.daaokc.com

Dealers Auto AuctionOf The Rockies

Denver, CO(303) 289-7716

www.daarockies.com

EL Paso Independent Auto Auction(ALLY Open Sale Only)

El Paso, TX(915) 496-6000www.epiaa.com

Greater Milwaukee Auto AuctionMilwaukee, WI

(414) 365-3500www.greatermilwakeeautoauction.com

Greensboro Auto AuctionGreensboro, NC(800) 772-9898

www.greensboroaa.com

Mid-South Auto AuctionPearl, MS

(601) 956-2700www.midsouthaa.com

Sanford Auto Dealers Exchange

Sanford, FL(407) 328-7300

www.sanfordautodealers.com

(ALLY Open Sale Only)

Bel Air Auto AuctionBel Air, MD

(800) 764-7400www.belairautoauction.comColumbus Fair Auto Auction

Columbus, OH(614) 497-2000www.cfaa.com

DAA Northwest(ALLY Open Sale Only)

Spokane, WA(509) 244- 4500

www.daanorthwest.com

Dealers Auto Auction of Alaska(ALLY Open Sale Only)

Anchorage, AK(907) 563-8343

www.daaofalaska.com

Flint Auto AuctionFlint, MI

(800) 280-0034www.flintaa.com

Southern Auto AuctionEast Windsor, CT

(860) 292-7500www.southern-aa.com

ABC St. LouisCentreville, IL(618) 332-1227

www.auctionbroadcasting.com

Brasher’s Idaho Auto AuctionBoise, ID

(208) 345-7345www.idaa.com

Greater Rockford Auto AuctionRockford, IL

(800) 830-4722www.graa.com

Pittsburg Independent Auto AuctionNew Stanton, PA

(724) 925 -4700www.pittautoauction.com

State Line Auto AuctionWaverly, NY(607) 565-8151

www.statelineauto.com

For More Information On These IndependentAuctions, Visit GMOnlineAuctions.com


Visit A Dealer’s Journal At Booth 104


Dealer Services Corporation | 1320 City Center Drive, Suite 100, Carmel, IN 46032 | DiscoverDSC.com | 888.969.3721

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Digital August 2012 Issue

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