Digital Asset Management SolutionIncreasing business agility, speed, and efficiency with a unified approach

to maximize the value of your digital assets

Autonomy Interwoven Solutions

Do you struggle to manage and keep your marketing assets consistent across all your different channels, campaigns, and Web sites?

Rapid cycles of product introductions and

multichannel marketing campaigns have

created an explosion in the use of digital

assets and rich media, such as video, anima-

tions, and interactive Web graphics. Without

proper management of digital assets, brand

control is lost as people work with out-of-

date materials, or create their own because

they can’t find the assets they need.

Autonomy Interwoven helps you advance

global brand control and consistency—and

successfully manage the digital media

explosion—with a central, easy-to-access

library that houses the latest master of

all your marketing and digital assets with

the ability to deploy in any format for any

purpose, online or offline.

DAM problems today

Are you able to respond quickly to new market conditions or new competitive offers and promotions? Are you losing deals to competitors that are able to respond faster to changing market conditions and opportunities?

Most organizations today are flooded

with a plethora of digital file formats

being delivered by digital cameras and

contemporary design, image editing, video,

animation, CAD, 3D, Microsoft Office™,

and other rich media creation applications

used by content creators across their digital

ecosystems. Files are bigger, higher quality,

and more difficult to manage due to sheer

volume and asset size. Most organizations

initially try to handle this flood of content

independently, department by department,

and despite the best intentions, silos of

data start to develop. Marketing assets are

stored all over the organization. The sales,

marketing, training, and Web teams each

develop a stash on their own departmental

servers or local drives, creating duplication

and inefficient storage management. These

trends can be increasingly counterproduc-

tive for an organization.

Meanwhile, today’s complex marketing

environments exist under tighter economic

conditions and are more challenged than

ever to roll out a consistent brand message

quickly and accurately across multiple

channels, while maximizing the value of

their marketing assets and increasing

marketing team efficiency. Organizations

that rely on inefficient, redundant, and

manual processes face both the misuse

and underutilization of valuable marketing

assets, leading to high costs, slow time-

to-market, and the perils of inconsistent

branding in a competitive marketplace.

In practical terms, the result is chaos, as

marketing personnel struggle to get their

jobs done without the tools they need.

Marketing content is stored on network file

shares that don’t allow efficient metadata

searching methods.

Over 80% of assets are stored

on individuals’ desktops.

Jupiter Research

Knowledge of the location of key marketing

assets may be limited to only a single

person (and when he or she is not available,

the rest of the organization grinds to a halt).

MediaBin provides an easy-to-use Web interface with a gallery view to allow visual selection of desired assets.

Are you delivering a consistent customer experience across all your channels?

Do you have branding compliance issues, or outdated or poor-quality content issues?

Are you reliant on labor-intensive, error-prone manual processes?

Knowledge workers spend 40% of their time looking for information.

Forrester Research

Files are given meaningless, generic names like “logo1.tiff” or “product image2.jpeg,” making them impossible to identify without being opened one by one. Personnel waste endless hours searching for or re-creating existing assets.

70% of content is re-created rather than reused.

Gartner Group

And while not intentional, problems rapidly occur: multiple versions of the company logo emerge, the wrong product images get used for a publication, an old headshot of the CEO is sent out, pallets full of printed material are wrong before they are even distributed, and so on. With no “single source of truth” for approved up-to-date as-sets, users unwittingly publish out-of-date, inconsistent, and incorrect customer-facing content. This exposes the organization to compliance-related liabilities as well as brand erosion. In two words—asset chaos.

“Your growing digital asset library can’t be managed on a network share.”

Stephen Powers, Forrester Research: Market Overview: Digital Asset Management Managing the Production and Distribution of

Rich Media, April 14, 2008

What’s the value of DAM?

While many enterprise accounting depart-ments are keenly aware of the value of their physical product inventories, they often overlook the value of their digital assets. Each product on a warehouse shelf has an established cost basis and resale value, and digital assets are no different. If a product photo shoot cost $20,000 to produce

a final set of 20 images, each digital file would have an inherent value of $1,000. If someone can’t find a digital image, the $1,000 investment has essentially been lost. The big difference between a physical asset inventory and a digital asset inventory is one of exponential use of those digital assets. The value of a piece of media rises in direct proportion to its liquidity, reusability, scalability, and accessibility. The value of a specific piece of media can increase based on how many different ways it can be used, reused, and easily accessed.

Many companies are also discovering that their vast historic archives of images and videos have value in today’s image-centric marketing ecosystems and are starting to monetize these assets via online photo and video licensing stock library offerings. Without a digital asset management system behind the scenes, these kinds of ventures would be impossible.

Interwoven Digital Asset Management Solution

Interwoven MediaBin™ Digital Asset Management provides businesses with a full-featured central library for the thousands of digital assets used to promote and manage their products, brands, and collections. With MediaBin, worldwide distributed teams can easily catalog, manage, transform, and deploy digital assets, including product photographs, graphics, CAD, marketing collateral, presenta-tions, documents, Flash™ content, videos, and audio.

Today, marketing managers are constantly under pressure to disseminate marketing ma-terials to their constituents around the world in a timely fashion. They struggle to maintain control, eliminate liabilities, and meet compliance requirements, all while ensuring that their brand is represented consistently and correctly. With MediaBin, employees and partners gain secure, self-service access to only the most current, approved marketing and other visual materials.

Assets are easily located in MediaBin by searching on captured IPTC, XMP, and EXIF metadata.

Interwoven MediaBin Digital Asset Management provides the solution required for maximizing the use and value of your assets

Unified management— Control brand consistency: With MediaBin, all marketing assets are managed and made available to users throughout the organization through a “single source of truth,” eliminating redundancy and errors. This makes it possible to ensure content consistency and compliance with brand standards across all channels, and enable “centers of excellence” for all marketing assets. A single environ-ment supports standardized and automated tagging to accelerate search, and stream-lines the creation, management, delivery, and archiving of all content. MediaBin helps companies increase control of their brands by providing easy Web browser access to the most up-to-date, brand-approved marketing materials. Marketing and brand

managers choose which content to make available to internal employees and external partners, thereby protecting and controlling the brand successfully.

Effective and agile content reuse— Accelerate time-to-market:Companies can increase marketing team efficiency and do more with less by provid-ing secure access to all content 24x7 for internal and external users. With MediaBin, content can be managed globally and leveraged locally to empower rapid content creation throughout the organization. Internal and external teams can collaborate more effectively to improve coordination and productivity in all marketing programs, from new product launches to ongoing Web site publication. MediaBin speeds the delivery of brand-correct, current marketing content so that internal departments and external partners can get what they need—now. Marketers can speed time-to-market

for marketing campaigns, product launches, and other marketing initiatives. And the more quickly salespeople can get what they need, the faster they can sell and increase top-line revenue.

Maximized Asset Value—Reduce costs through increased efficiencies: Greater liquidity speeds time-to-market while supporting accuracy and consistency. Increased accessibility and automation ex-tend the reuse of assets and enable flexible repurposing through any medium and any channel on the fly without manual bottle-necks. By automating the production and distribution of marketing content, MediaBin reduces costs associated with manual processes. By providing constituents with self-service access, marketing personnel no longer have to spend time fulfilling content requests from the field.

MediaBin architecture

While marketing professionals are drawn to MediaBin’s rich functionality and ease of use, IT professionals will appreciate MediaBin’s ability to fit seamlessly into their IT infrastructure. MediaBin’s n-tier architecture is solid and scalable, and is readily accepted by the most demanding IT organizations. It fits easily into a standards-based Windows infrastructure, supporting Microsoft’s Server 2003, IIS Web Server, and SQL Server database, and can also leverage storage, directory, and data-base infrastructure in the Oracle/Solaris world. MediaBin’s Job Clustering option and multithreaded application structure provide scalability to handle the most demanding applications and the highest volume of assets. MediaBin connects with third-party applications through a services

Centralizing all of its assets allowed Ford Motor Company to control the internal and external usage of its content by employees, partners, and its advertising agen-cies. This solution has saved the Ford Division over $1.8 million per year through productivity gains, asset repurposing, and tighter brand control; elimination of CD-ROM creation; Web-based ad agency self-service; and better search/retrieval.

MediaBin provides an interactive real-time cropping tool as part of the asset retrieval process.

oriented architecture (SOA). MediaBin Web Services provide dozens of high-level Web service methods to rapidly add common digital asset management and distribution capabilities to new and existing applica-tions. For example, Interwoven TeamSite® connects with MediaBin via Web Services to streamline and automate the publication of rich media content to the Web.

MediaBin Digital Asset Management Solution optional modules

MediaBin InDesign Plug-inAdobe InDesign® Plug-in for MediaBin enables Adobe InDesign users to easily place and link images from MediaBin into InDesign documents, and also manage InDesign documents within MediaBin.

MediaBin QuarkXPress™ Plug-in MediaBin QuarkXTension enables Quark™ users to upload Quark documents and linked components into MediaBin, providing multipage previews to non-Quark users of the MediaBin solution.

MediaBin Deployment Agent™The MediaBin Deployment Agent option simplifies and accelerates the process of delivering updated fit-for-purpose images across the enterprise. This helps to assure that only an organization’s latest approved images are used in marketing material, in catalogs, on eCommerce sites, and in B2B exchanges—in whatever format is desired, at exactly the right time and place. MediaBin Deployment Agent can deliver Web-ready images directly to Web sites or via Web

Content Management (WCM) systems such as Interwoven TeamSite and others.

MediaBin Job Cluster Server™MediaBin Job Cluster Server enables corporations to link multiple MediaBin Asset Servers™ for increased capacity and reli-ability. Users see only one central repository, but processing tasks are divided among all available servers. As organizations grow, additional servers can easily be added to the cluster. MediaBin Job Cluster Server is an essential component for organizations that demand a high-reliability asset manage-ment system. Not available as an option for MediaBin Departmental Edition™.

MediaBin Additional CPU LicenseMediaBin Additional CPU licensing enables corporations to take advantage of multiple CPU/core hardware to increase performance of image processing capabili-ties. Licensed for up to one dual-core CPU (two cores) per license. Not available as an option for MediaBin Departmental Edition.

MediaBin 3D Support OptionMediaBin 3D Add-on provides the ability to ingest, preview, transform, and download CAD 3D and 3D graphic files within MediaBin.

MediaBin Syndication Manager™MediaBin Syndication Manager enables multiple MediaBin servers around the globe to share content according to easily defined

“publish and subscribe” business rules. Included with MediaBin Enterprise Edition.

MediaBin Development (Non-Production) Server and SDKMediaBin Developer Suite is a development and testing server license and SDK, which includes support for C++, COM, and Web Services (.NET and Java).

Integration with Interwoven TeamSite Web Content ManagementMost industry analysts report that 30% of producing a Web site is handling, preparing, and processing images for a site. MediaBin’s integration with TeamSite can automate this process and ensure images are optimized for Web use, which has a direct impact on the performance of a Web site. MediaBin provides TeamSite users with an easy-access gallery of marketing-approved rich media assets. Interwoven TeamSite is sold separately.

Integration with Interwoven MetaTagger®

Interwoven MetaTagger automatically scans, tags, and classifies incoming documents with metadata—accurately and consistently. Interwoven MetaTagger is sold separately.

Integration with Telestream FlipFactory™Telestream’s FlipFactory integrates with MediaBin to automate your media workflow processes—seamlessly, effortlessly, all-digitally. Integration with FlipFactory enables the same core asset model for audio and video assets, enabling MediaBin to deliver transcoded video or audio assets in the proper format to end users, content delivery networks, or Web applications. FlipFactory is sold separately by Telestream.

According to a 2008 Aberdeen study, of the 57% of best breed companies

who establish a common DAM architecture and infrastructure shared

by multiple groups, 22% saw performance increase in year-over-year

ROMI, while 58% improved brand effectiveness and 62% reduced time-

to-market over the past year.

Interwoven MediaBin powers Digital Asset Management for the Minne-

apolis Institute of Arts. A persistent, secure, and well-managed archive

enables the museum to preserve and leverage the full value of its digital

investments.

Interwoven MediaBin Digital Asset Management Solution Feature HighlightsKey feature Details

Deploy rapidlyMediaBin can be deployed quickly and produce a rapid return on investment. 75% of customers are up and running in less than 10 days, compared to the weeks and months it can take for other installations.

Web interface Provides secure, easy-to-use, Web-based access to all files from common PC or Mac OSX™ browsers.

All file catalogingStores and catalogs all files—images, documents, layouts, audio, and video. Provides high-quality previews of hundreds of file formats, videos, images, and multipage documents including Microsoft Office; Adobe® InDesign, PhotoShop®, Illustrator®, Flash®, Acrobat®; and QuarkXPress.

Core Asset Model and high-volume image processing

MediaBin utilizes a “Core Asset Model” where a single high-resolution asset is efficiently stored in the repository and from the core asset, alternate file formats/resolutions can be generated at download via a multithreaded transformation engine, capable of performing high-volume multiple complex imaging tasks/conversions for multiple users simultaneously. By storing only one core image asset, and creating all renditions from the source, production speed is increased and storage requirements are reduced.

Advance file format support and asset transformation services

Supports RAW, DNG, Flash, 2D CAD, 3D CAD, and 3D Graphic file formats. Convert images to various formats including Adobe Photoshop PSD and EPS, TGA, TIFF, JPEG, GIF, PNG, BMP, Photo CD, and StiNG®; download images in any format, size, resolution, and color space including enhanced image compositing and watermarking along with other sophisticated image manipulation capabilities. Provides frame-by-frame storyboard and streaming video file previews for supported video formats.

Dynamic cropping toolProvides user ability to manipulate a dynamic crop rectangle to see the exact region of the image to be retrieved. Multiple images may be cropped and downloaded in the same operation.

Easy import/ ingest services

Selection of individual files or folders from Web interface for ingestion on native Windows or Mac OSX clients enable dragging and dropping of assets and/or complex folder hierarchies of assets—both automatically generate asset previews, metadata, and preservation of original folder structures.

E-mail assetsCreate and send e-mail shortcuts, or e-mail attachments, links, or URL links to assets and folders that link directly to MediaBin or externally accessible file storage locations. E-mail address books are integrated with Microsoft Exchange Outlook address books.

Flexible metadata handlingStores and edits metadata pertaining to assets and folders; easily add unlimited custom metadata fields; bulk metadata editing for quick updates to multiple files; copy and paste metadata between assets; support for industry standards including Adobe XMP, Dublin Core, IPTC, EXIF, and more.

Multiple search methods Search for assets based on simple or complex metadata combinations, image content/visual similarity, or both.

Version controlManages asset updates through comprehensive version control and history of each asset—full support for check-in/check-out; provides version control for metadata revisions.

Detailed activity loggingAll activities are logged and tracked. All retrieved assets are tagged for tracing back to the core asset. Each asset version maintains a complete download history.

XML support Shares data with other applications and systems through XML export and import routines.

Hot foldersAllows users to simply drag-and-drop multiple folders/files into a published network or ftp hot folder. When new assets arrive, MediaBin can automatically check them into a specified destination in the repository and apply predefined additional metadata to all assets. This provides maximum flexibility for submission of content by freelance photographers, partners, and so on.

Presentation WorkBenchTool for assembling, managing, and distributing PowerPoint™ files within the MediaBin Web Client. MediaBin™ supports previews of all slides in PowerPoint as well as indexing of all content as searchable metadata.

Asset expirationMediaBin provides the ability to assign an expiration date to selected assets. When the specified expiration date and time arrives, the assets are moved to a designated folder.

Shopping cart folder Collects needed assets in a temporary holding folder for single download or other actions.

Enterprise security controlsSystem login and access controls on folders, retrieval tasks, associations, metadata fields, and groups are based on existing users and groups managed within Active Directory and LDAP.

Extensive APIsMediaBin APIs facilitate rapid integration within other enterprise systems to extend and enable additional comprehensive solutions and content publishing applications. MediaBin’s C++, COM, and Web Services/XML/SOAP APIs maintain application compatibility as new versions reach the market.

Interwoven MediaBin Digital Asset Management Solution

MediaBin Departmental Edition

MediaBin Enterprise Edition

MediaBin asset server (SQL or Oracle) √ √Support for 2 single-core CPUs; or 2 dual-core processor CPUs; or 1 quad-core processor CPU

√ √

MediaBin Enterprise Manager (Administration Module) √ √MediaBin Windows client √ √MediaBin Web services √ √MediaBin Web client √ √MediaBin Presentation WorkBench √ √MediaBin Mac OSX client √ √MediaBin hot folders √ √Integration with Telestream FlipFactory √** √**

Integration with Interwoven TeamSite √** √**

Integration with Interwoven MetaTagger √** √**

MediaBin Syndication Manager O √MediaBin 3D Add-on module O O

MediaBin concurrent users (licensed and required for use) O O

MediaBin Deployment Agent O O

MediaBin QuarkXTension; MediaBin InDesign Plug-in O O

MediaBin non-production server O O

MB additional CPUs (1 CPU=2 Cores) NA O

MediaBin clustering support NA √MediaBin clustered server NA O

Upgrade to MediaBin Departmental Edition NA NA

Upgrade to MediaBin Enterprise Edition O NA

√ = Included; O = Available as a purchased option; NA = Not available in version of product; √** = Integration included but requires purchase of licensed product

Interwoven MediaBin Asset Server Departmental Edition:

Includes support for two single-core CPUs, or 2 dual-core processor CPUs, or 1 quad-core processor CPU, and support for MSFT SQL or Oracle. Includes MediaBin Windows Client, MediaBin Enterprise Manager for System Administration, MediaBin Web Client, Mac OSX Client, Hot Folders, MediaBin Web Services, and the ability to add licenses for additional users. Support for additional CPUs cannot be added. Does not include Syndication Manager or Clustering capability without upgrade to Enterprise Edition.

Interwoven MediaBin Asset Server Enterprise Edition:

Includes support fortwo single-core CPUs, or 2 dual-core processor CPUs, or 1 quad-core processor CPU, support for MSFT SQL or Oracle, and Syndication Manager. Includes MediaBin Windows Client, MediaBin Enterprise Manager for System Administration, MediaBin Web Client, Mac OSX Client, Hot Folders, MediaBin Web Services, and the ability to license additional users. Optional server clustering is supported but additional Interwoven MediaBin Job Cluster Server must be purchased separately. Additional CPUs may be licensed to increase performance.

“Most vendors didn’t understand the needs and priorities of a cultural

institution. Interwoven made the effort to understand our needs and

the needs of leading museums worldwide. Their easy-to-use capabilities

helped us build a truly world-class digital archive in a relatively short

time period.”

John Bedard, Director of Information Systems, Minneapolis Institute of Arts

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure soft- ware for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search, with market share nearly double that of its nearest competitor. Autonomy’s technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy’s software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.

Autonomy’s customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.

Autonomy and the Autonomy logo are regis-tered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

Success at a Glance

Harrah’s Entertainment is the world’s largest provider of branded casino entertainment, with more than a dozen brands including Harrah’s, Caesars, Horseshoe, and Bally’s. Harrah’s struggled to maintain brand consistency across its distributed marketing organization while offering local marketers on-demand access to creative tools in the context of existing workflows.

Partnering with Earthbound Media Group, Harrah’s is leveraging MediaBin to power its creative portal, which serves all 12 of the company’s brands. Corporate, property, and agency personnel can now easily access centrally controlled and managed guidelines, art element toolkits, photos, templates, final pieces, and other assets for direct mail— the first major area of focus for the new creative portal.

Harrah’s DAM initiative continues to grow and evolve. The model developed for the direct mail creative portal will be extended across mass media channels as well, encompassing the full range of formats required for TV, digital, and print media to ensure the company is able to realize new synergies and realize even greater value from its investments.

“Our Interwoven-EMG solution helps us ensure the highest-quality creative execution to reinforce brand equity,” says Danielle Porto Mohn, director of loyalty marketing for Harrah’s Entertainment.

“With so many brands and properties, and dozens of outside agencies, as well as our own corporate team, how do we provide our entire marketing organization with the tools to ensure consistent branding and high-quality execution? By leveraging a clearly identifiable brand footprint and proven best practices, we can make every piece that goes out more effective.”

“What used to take the creative department several days to process now takes seconds or minutes, and in some cases 70 –90% of the requests are now self- serviced, with internal people ‘helping themselves’ to accurate, approved assets. Our creative teams have been given back hundreds of hours of productivity, and our internal clients and external partners (retailers) now have access to the information they need the moment they need it.”

Allen Adler, VP Creative Services, Ubisoft

Copyright © 2009 Autonomy Corp. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. sbro_DAM_8pg__20090315

Autonomy Inc.One Market, Spear Tower, 19th Floor,San Francisco, CA 94105, USATel: +1 415 243 9955Fax: +1 415 243 9984Email: info@us.autonomy.com

Autonomy Systems LtdCambridge Business Park,Cowley Rd. Cambridge CB4 0WZ, UKTel: + 44 (0) 1223 448 000Fax: + 44 (0) 1223 448 001Email: autonomy@autonomy.com

Other OfficesAutonomy has additional offices in Antwerp, Barcelona, Beijing, Bogota, Boston, Buenos Aires, Calgary, Cambridge, Chicago, Dallas, Darmstadt, Kuala Lumpur, London, Madrid, Mexico City, Milan, Munich, New York, Oslo, Paris, Pleasanton, Rome, San Francisco, Santa Clara, Shanghai, Singapore, Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C.