Digital Asset Management Solution

www.indware.com

RACKIT

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Digital Asset Management Solution

o Documents – Agreements, PO, etc.o Images – Product/ Service, Promotions, etc.o Audio / Video – Product/ Service, Promotions, etc.

StoringCataloguingSearchingDelivering

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Digital Asset Management Solution

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WHY Digital Asset Management Solution

Don’t know what we have

Preservation of assets

Centralized Storage

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• Highly fragmented market to be unified

either by consolidation or partnerships

• Integration of siloed systems in a workflow

• Content portability across three screens

• Cloud access for content and collaboration

• Highly interactive and seamless employee experiences

• Targeted content and advertising

Market

Trends Convergence

Consolidation

& Partnerships

Emerging

Applications

Next Gen

Interactive

Content

Services

Peak activity between now and 2015

Peak activity 2012 to 2017

Peak activity 2015 to 2020

• Blurring the lines for service providers, content

creators and device makers

• Need to make content available to employees

anytime, anywhere, any device – on demand!

The Market is Evolving and Convergence is a

Starting Point

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A Summary of the Ecosystem

• At the heart of any workflow is a storage system married to a repository service as part of a DAM platform.

It’s the most critical component to enable any workflow – enterprise and for managing data and discovery

as part of a Big Data challenge.

• Such systems are largely client/server applications as well as now increasingly through the cloud, that

enable the archiving, indexing, search, retrieval, ingest, browsing, annotation, conditional access, version

control, repurposing, collaboration, display and transport of digital content.

• It provides a platform for traditionally siloed systems to integrate with and provide a collaborative

workflow environment for different knowledge workers to seamlessly work on content creation,

management, repurposing and delivery.

Dynamic Publishing, ECM, Marketing Process Optimization, Marketing Automation, Rights

Management, CRM, Contact Centers, CDN, Digital Signage, OVP

SOA and Web Services

Content Creation and Ingest

Delivery

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Mar

ket

Dri

vers

Short-term Long Term

Increased regulation has created a need

for more accountability and

transparency across key verticals such as financial services &

health care

The cost burden of maintaining &

managing physical libraries of information

& providing ready access to content to all necessary stakeholders

– external & internal creates the need for a

seamless and collaborative digital

workflow

The value proposition of moving to digital

workflows to eliminate silos, eliminate the cost of

lost/misplaced data, cycle-time acceleration & repurposing of resources and content especially for business critcal functions

such as marketing

The emergence of cloud based delivery

options, managed file transfers and

CDNs for increased collaboration and

content syndication across many device

types

Increasing digitization of content & a need

for effective collaboration and management of corporate assets securely across

functional areas using intuitive widget based

dashboard UIs

DAM Market Drivers for Enterprise Deployments

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o Siloed and disparate systems

o Lack of collaboration

o Multiple media formats

o Lack of interoperability

o Long cycle times

o Technology ownership?

o Emerging business models

o Integration nightmares

o Requires a lot of manual intervention for mundane tasks…

• …the list goes on

END User Challenges

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User Needs

End-user Functional Needs Do Not Always Match

Up to Technology Available to Them

Centralized

Access to

Content

Fast and

Intuitive

Search

Seamless,

Secure and

Collaborative

Workflows

Analytics and Reporting

Easy-to-use UI

Manage, Repurpose and

Transform Maximum Possible Content

Personalized Experiences

Multi-lingual Web Pages

Product/Service/ Customer Specific Microsites

Rich Media Management

Cross Channel

Marketing

User Generated

Content

Though technology is available, getting it to the business user is challenging

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Where is my flying car?

o Dash Board and Widget based UIs

o Enhanced organic searchability

o Robust multi format content handling

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Where is my flying car?

o Cloud portability

o Web services for better integration

o Modular architectures

o Scalability

o Ubiquitous networks

o Analytics and reporting for OTT content as well

o Personalization

o Security

o Device convergence

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The Value Proposition

• Cost Reduction

Cost savings on maintenance of physical repositories

Elimination of the cost of lost or misplaced work

Cost savings on delivery

• Workflow Optimization

More relevant content discovery

Cycle time acceleration

Streamlined collaboration and workflow integration between content management and all other workflow solutions

• New Revenue Generation

Repurposing of content for multiple channels

Repurposing of resources

• Targeted, Consistent and Engaging Employee Experiences

Optimize employee experiences through targeted use of rich media across multiple-channels

Reinforce brand identity through consistent and engaging marketing campaigns

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On a Micro Level…

Rule of Thumb:

Content Management can save 1 hour per

day per power user

# of users x 250 (# of days worked each

year) x fully burdened average cost per hour

(salary, benefits, overhead)

Example:

A Manager costs Rs. 200/hr fully burdened.

Saving 1 hour a day searching for content to

put on the company’s Web site = 250 x

Rs.200 = Rs.50, 000 a year

And that is for just one knowledge worker

and one function; it does not account for

the additional productivity from applying

those 250 extra hours toward other

productive tasks

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Seamless Management of Content, Business and

Employee Experiences = Workflow Nirvana

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RACK IT - Answer to Digital Asset

Management for Enterprises

DAM = Content Management + File System + Metadata

Start with base line DAM Workflow & functionality

Faster organize, Search, collaboration across Enterprise

Manage Complex Content Custom Metadata Custom Workflow

DigitalAssets

DigitalRights

Files & Contents

RACKIT is a Next Generation Document Management System; a robust web-based solution for Document Management, with all of the most-used features of a traditional system. RACKIT provides easy & quick retrieval of documents through multiple search criterions depending on document type and also all relevant documents.

As being a cloud based document management system, RACKIT databases are also backed up on a regular basis and securely transferred to multiple off-site locations for Disaster recovery purposes.

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RACK IT - Key Features

Organize contents –Assets and

files

• Intuitively manage your digital files through a single interface. Upon upload, Rack IT automatically sorts content by file type and allows you to assign these items to one or multiple content type without creating copies or duplicates. Utilize existing information embedded on files as well as add keywords, custom metadata and interlinking documents.

Easy and Faster

Searching

• Rack IT ‘s powerful search capabilities allow you to find the files you need, fast. Filter search results by file type, keywords, tags, date uploaded and file size. Perform a search within your search results to achieve a precise output.

Sharing and collaboratio

n

• Share files with team members using Rack IT. Receive alerts if files are uploaded by other team members. View list of recently uploaded files by team members in dashboard.

Role Based Assignment

/Activity

• Rack IT provides easy assignment of roles to users through team. Users are mapped to teams and teams are given roles.

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RACKIT- Security for Enterprise

RACKIT can be deployed in both on premise and cloud model. In case of On Premise solution will leverage customer’s in-house security and confidentiality. This solution has been developed to comply with optimum secured architecture

Key Security Highlights

SQL InjectionClick JackSecured session managementCacheable https response prevention in executable file uploadEncrypted URL parameter

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RACKIT- Security for Enterprise

Configuration

Manage UserManage User with TeamManage DepartmentManage LocationManage MetadataUser Dashboard

Document Library & Folder Management

Document DashboardVersion control & Revert versioning View & manage Metadata Access control & Role-based permissions Document Comment, Tagging or CategorizationDrag and Drop / Upload Document Add to Favorite Option Document Linking

Notification

Document expiry & renewal Document Upload/edit/delete

Document Search & Advanced Search

Keyword , Metadata, Indexed value, Date range, Type of document,By Comment on the document, Saved Public & Private Search

Reports

User Audit reportQuery & Report Metadata report

Other Features

Document Import & ExportDocument Attachment & AssociationsUsers & Groups Management

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Indware Technologies

AB 262, Salt lake City, Sector – I

Kolkata - 700064, India.

Web – www.indware.com

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Dhruba Mukherjee98306 88820dhruba.mukherjee@indware.com

Rajeev Saraogi90380 84701rajeev.saraogi@indware.com