show guide

conference

FEBRUARY 27-28, 2013thE BEvERlY hilton | BEvERlY hills, cA

createasphere.com

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The essential online resource for asset management professionals

stay on top of the latest news, opinions and trends surrounding every aspect of DAM.

Featuring expert contributions from thought leaders and innovators from all corners of the globe.

Join the conversation!

www.damcoalition.com

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welcomecreateasphere is proud to bring you the Digital Asset Management conference for its fourth consecutive year. We’re sure you’ll agree that asset management — be it DAM, MAM or even BAM — has become a crucial discipline for all professionals in all industries, and we’ve worked to assure that the next two days are filled with the kind of expert interaction and high-level information you’re looking for.

the next two days will also provide you with the opportunity to collaborate with your colleagues and discuss the newest developments and challenges in this evolv-ing, technology-driven space. here, you’ll be able to participate in provocative dis-cussions and networking sessions that allow valuable information exchange and brainstorming with industry experts as well as your peers.

Make plans to join us at our new new York venue, the beautiful Westin Grand central, october 7-8, 2013, where we’ll also be holding the Fourth Annual DAMMY Awards. And remember that the DAM coalition (www.damcoalition.com) is always open — your 24/7 source for the latest industry news.

As always, createasphere is dedicated to connecting the DAM community with the best and brightest in the field, and we’re confident we’ve achieved that here. We pledge to continue our legacy of quality and commitment to delivering the very best content and valuable information from the best in the business. And since we can’t do it without you, we always welcome your feedback. thank you for your participa-tion and support! Best regards,

Mary YurkovicManager, Digital Asset Management Events

Kristin Petrovich-KennedyPresident, Createasphere

Get social at the Conference!Join us on social media for all the up-to-the-minute conference events and highlights. Use the hashtag #DAMLA13. Join the conversation and keep your finger on the pulse with the hottest buzz on sessions, exhibitors and general conference news!

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schedulewednesday, february 27

THEATER I (Whittier Room) THEATER II (Brighton Room)

7:30 AM Registration open8:00 AM-9:30 AM Add-On Seminar: What is DAM

and How to Get Started9:00 AM Exhibits open9:35 AM-9:50 AM How to Get the Most Out of the

DAM Conference10:00 AM-11:00 AM MORNING KEYNOTES

• State of the Industry: New Paths to the Connected Consumer• Leapfrogging to Breakthrough InnovationTHEATER I

11:00 AM-11:15 AM networking and coffee Break

11:15 AM-12:15 PM DAM is NOT Software DAM History — Past, Present and Future

12:15 PM-1:30 PM LUNCHTIME TABLETOP DISCUSSIONS• DAM as a Corporate Initiative• DAM: 2013 Trends and 2012 Ends • Digital Workflow• Managing Big Data & Analytics• How Do I Distribute Content to Multiple Locations?• What Makes a Great End User Experience?• Accelerating and Automating Intercompany Asset Workflows

1:30 PM- 2:30 PM Bridging On-Premise and Cloud Deployments for Broadcast IT

Leveraging the Digital Experi-ence to Extend Your Brand

2:30 PM-3:00 PM networking and coffee Break

3:00 PM- 4:00 PM Optimizing Work In Progress Efficiency

Workflow in the Clouds

4:00 PM-4:15 PM networking Break4:15 PM-5:00 PM SPECIAL AFTERNOON KEYNOTE

Seven Habits of a Highly Effective Asset Management ProgramTHEATER I

5:00 PM-6:00 PM Evening Reception with Exhibitors and SponsorsSponsored by NetXposure

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schedulethursday, february 28

THEATER I (Whittier Room) THEATER II (Brighton Room)

7:30 AM Registration open8:00 AM-9:30 AM Add-On Seminar: Metadata

and TaxonomyAdd-On Seminar: DAM for Marketers

9:00 AM Exhibits open9:30 AM-10:00 AM networking and

coffee Break10:00 AM- 10:45 AM MORNING KEYNOTE

And the Oscar® Goes To...THEATER I

10:45 AM-11:00 AM networking and coffee Break

11:00 AM-12:00 PM DAM in Production Are Big Files Becoming Bigger Problems? Eliminate Frustrating File Transfer with Open Text’s File Acceleration Solution for Media Management

12:00 PM-1:00 PM Lunch and Visit Exhibitors

1:00 PM-1:45 PM Case Study ComprehensiveDAMMY of the Year Case Study

Unleashing the Full Potential of Being File-Based

1:45 PM-2:00 PM networking Break2:00 PM-2:45 PM Case Study: Global Teams,

Large Files and Collaboration Working in Harmony

Using Taxonomies and Meta-data to Deliver Multiplatform Content From Your DAM Systems

2:45 PM-3:15 PM networking Break

3:15 PM- 4:15 PM DAMMY Award-Winning Project: The Norman Seeff Collection

Translating Big Data to Action

4:15 PM-4:30 PM networking Break4:30 PM-5:30 PM CLOSING SESSION

2013 Predictions for DAM — What Are the Biggest Challenges This Year?THEATER I

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wednesday, february 278:00 AM-9:30 AMAdd-On Seminar: What is DAM and How To Get StartedWhittier Room (Theater I)What is DAM and what is necessary for suc-cess? A fundamental overview of the key components of a DAM and what you need to know to launch a successful one.• What is the vocabulary of DAM?• What is the relationship between your

company’s Content Strategy and DAM?• Which roles are critical for your DAM

team?• What is a Metadata Strategy and where

do taxonomies and Rights Management fit?

• How to choose the right DAM vendor?What about implementation and integration with existing systems?

• What happens after launch? Are Q/A, training, Maintenance, and Governance absolutely necessary?

Presenter: Dan McGraw, seven Dials Media Cost: $125

9:35 AM -9:50 AM How to Get the Most Out of the DAM ConferenceBrighton Room (Theater II)createasphere’s very own Digital Asset Management community Builder and Edu-cation Manager, Mary Yurkovic, will give you tips and tricks on how to navigate your way though two days of packed activities to get the most out the this 4th annual DAM lA conference.

10:00 AM-11:00 AMMORNING KEYNOTESWhittier Room (Theater I)

State of the Industry: New Paths to the Connected Consumer: Multiscreen Expe-riences and User Interactionconnected consumer electronics (cE) have opened new avenues to consumers in an in-

creasingly fragmented media environment. in this state-of-the-market address, Parks Associates presents primary consumer re-search that reveals the connections between cE adoption, usage, and content distribu-tion. the international research firm high-lights the disruption caused by new media and presents strategies to effectively reach the digitally connected consumer.Presenter: Heather Way, Parks Associates

“Leapfrogging to Breakthrough Innovation”innovation is critical for success. But while breakthroughs may seem easy for compa-nies like Apple, many struggle with what it actually takes to “change the game.” Big in-novations aren’t just about technologies and products anymore but require a creative and strategic focus on new services and business models. Find out how companies like opent-able, intuit, Four seasons and other leading innovators leverage market trends, co-create solutions with customers, and embrace un-certainty as they shape the future. through a highly interactive presentation, Kaplan highlights the counterintuitive strategies required for disrupting organizational mind-sets in order to create disruptive innovations that positively surprise the market.Presenter: Soren Kaplan, Bestselling Author, Leapfrogging Join Soren for a one-on-one consultation after the Keynote!Whether you’re looking looking for help with strategy, innovation or technology adoption, do some brainstorming with soren. You’ll gain new insight and inspiration that just might lead to your next big thing! simply go to Registration after the Keynote to sign up. Please note that space is limited and pre-registration is not available.

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11:15 AM-12:15 PM DAM is NOT SoftwareWhittier Room (Theater I)Digital Asset Management is no more about software than healthcare is about aspirin. in fact, DAM software is among the lesser important DAM decisions you’ll make while planning your greater DAM initiative. Find out what the most important aspects of DAM are, and learn how you can start plan-ning your DAM initiative now, using nothing more than a word processor.Panelists:David Diamond, PictureparkTim Padilla, north PlainsMaryanne Doran, travel AlbertaModerator: Linda Burman, lA Burman Associates

11:15 AM-12:15 PM DAM History — Past, Present and FutureBrighton Room (Theater II)As DAM solutions move into the maturity phase, DAM customers are having a more difficult time selecting between DAM solu-tions because of the saturated market, end-less options, reduced capital budgets and constantly changing environment. A brief look at the past, present and future of the DAM history can help guide an effective DAM implementation strategy. DAM vendors and consumers should move away from try-ing to do too much at one time, and focus

on the true needs of the business. this pre-sentation will walk through a brief history of DAM, the present conditions and open questions for the future. Finally, there will be suggested implementation strategies to adapt to the changing environments by learning from the past.Presenters: Sonny Sandel, cognizantRachit Aweshi, cognizant

12:15 PM-1:30 PMLunchtime Tabletop DiscussionsDAM as a Corporate Initiative Dan McGraw, seven Dials MediaDAM: 2013 Trends and 2012 Ends Michele Broccardo, August-January vii, llcDigital Workflow John Florance, Florance and AssociatesManaging Big Data & Analytics nick sincaglia, nueMeta llcHow Do I Distribute Content to Multiple Locations? Ed Durst, open textWhat Makes a Great End User Experience? Jason Bright, Media BeaconAccelerating and Automating Intercompany Asset Workflows John King, Aspera

1:30 PM-2:30 PMBridging On-Premise and Cloud Deploy-ments for Broadcast ITWhittier Room (Theater I)

DAM Bill of Rights

SMART ASSETS… SMARTER BUSINESS

MED IABEACON

Visit www.mediabeacon.com for more details

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Media workflows are increasingly moving from just replacing tape with digital content to end-to-end, customized and automated operations involving some cloud, some on-premise storage, the integration of multiple, geographically-dispersed processes and the required ability to publish to multiple screens and platforms. in this session, learn how infrastructure-agnostic software tech-nologies are enabling these new workflows by allowing digital content to be securely and practically ingested, accessed and dis-tributed, regardless of storage type or loca-tion (block, object, on-premise, in the cloud, hybrid or embedded) and independently of network type or conditions.Presenter: John King, Aspera

1:30 PM-2:30 PMLeveraging the Digital Experience to Extend Your BrandBrighton Room (Theater II)A few years ago, having a digital brand ex-perience strategy meant having a website strategy. But in today’s reality, successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the en-tire customer journey. if you think customer experience is important, and digital chan-nels are core to delivering those experiences — it’s time to make it a strategic priority. instead of focusing on channel-specific ex-periences, companies need to pay attention to the realities of today’s multi-channel

customer who may use multiple touchpoints in pursuit of a single goal, and expects all touchpoints to be in sync in visual design, behavior and content. in this session, we will explore district areas of how to extend your brand by executing a digital experience while leveraging your DAM.Panelists:Greg Davis, Milner Butcher Media GroupKevin Wilk, PR newswireAndrea Zwerdling, Guitar centerModerator: Corey Weiss, Corey Weiss & Associates

3:00 PM-4:00 PMOptimizing Work In Progress Efficiency and DAM’s RoleWhittier Room (Theater I)how does Work in Progress (WiP) efficiency impact a marketing organization’s ability to deliver the right message at the right time? in today’s data saturated marketing world there are infinite opportunities to profile and target markets, segments and indi-vidual customers; across a growing number of asset types. this new reality means that marketing and creative services teams are producing exponentially more assets; all of which have to be managed through the process that starts with “i need an Asset” and ends with “i have an Asset”. hear from a panel of marketing and creative services leaders who are on the front lines of opti-mizing their organizations’ WiP efficiency:• The big realities that is making it difficult

to optimize WiP efficiency • DAM as the solution for WIP VS. DAM as

an enabler for WiP • How WIP solutions tie into larger Enter-

prise DAM solutionsPanelists:Nish Patel, conceptshareVeda Narayanan, Disney Technology Solutions & ServicesGregg Apirian, concept ArtsAdam Sigel, cutbait ProductionsJohn Price, open textModerator: Michele Broccardo, August-January vii, llc

Connect with the experts.A community for media professionals.

www.provideocoalition.com

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3:00 PM-4:00 PMWorkflow in the CloudsBrighton Room (Theater II)A number of vendors offer cloud-based publishing platforms, but the features and functionality — not to mention cost — vary widely. some vendors focus their solutions on management and monetization, while others are geared toward enabling syndica-tion and interactive campaigns. this session lays the groundwork for content owners to better understand which type of cloud- based platform is best, what benefits the cloud provides to their business, and ways to streamline their workflow — including video!Panelists:Ben Ross, Wild PlumQuinn Alvarez, PREttYBiRDDamien Corbell, corbell consultingTom Rasmussen, Filter DigitalModerator: Nick Sincaglia, nueMeta llc

4:15 PM-5:00 PMSPECIAL AFTERNOON KEYNOTE:Seven Habits of a Highly Effective Asset Management ProgramWhittier Room (Theater I)What does it take to make an asset man-agement initiative start out strong and continue to be effective long after launch? simpson, who oversees the asset manage-ment systems at turner Broadcast system, will outline the steps you need to take to get your system up and running, whether you’re installing a DAM, MAM or BAM. Make sure to attend this powerful afternoon session that will guide you toward a successful as-set management program. Presenter: Wesley Simpson, turner Broadcast systems, inc.

5:00 PM-6:00 PMCocktails with Exhibitors and SponsorsSponsored by NetXposure

Do more in less time

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HP Autonomy’s Rich Media Management Solution can help you automatically deliver compelling customer experiences.

• Manage with permission-based, self-services assess for all users to valuable corporate assets

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Transform your rich content into intelligent assets.

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thursday, february 288:00 AM-9:30 AMAdd-On Seminar: Metadata & TaxonomyWhittier Room (Theater I)how do the mechanics and tools of meta-data impact your work? Join this informative session to dive into this fundamental DAM topic. Metadata underpins DAM with a vast array of tools and processes, and the more that you understand it, the greater opportu-nity for DAM success. here, you will:• Explore the mechanics of interoperability• Take an analytical look at the tools, some

of which are free and some are not• Review metadata standards• Show how to manipulate metadata• Look under the hood of metadata in dif-

ferent file types and formatsPresenter: Joseph Busch, taxonomy strategies Cost: $125

8:00 AM-9:30 AM Add-On Seminar: DAM for MarketersBrighton Room (Theater II)DAM has emerged as an essential tool for marketing for a number of industries, spur-ring interest in DAM across all industries. Yet many marketing executives are strug-gling to understand technology’s impact. Yes, they have lots of assets, but the benefit of DAM to their priority initiatives may not be clear. in this session we will define why DAM is beneficial to marketers, how they can get started and what makes sense for your brand.Presenters:Gregg Apirian, concept Arts Adam Sigel, cutbait ProductionsCost: $125

10:00 AM-10:45 AM MORNING KEYNOTEAnd the Oscar® Goes To...Whittier Room (Theater I)in this exclusive keynote interview, tad scripter, Engineer in charge of the Acad-

emy Awards, discusses the challenges of producing one of the biggest and most complex live events on television and out-line the tools and methods he uses to make it run efficiently. he will describe how he and his team orchestrate the capture of live content for delivery to multiple plat-forms. he’ll also cover how the assets are archived for future use and preservation. Speaker: Tad Scripter, Engineer in charge, the Academy Awards®Interviewer: Chuck Ross, Managing Director, tvWeek.com

11:00 AM-12:00 PMDAM in ProductionWhittier Room (Theater I)Production workflows vary widely! The type of industry, size of company, number of de-livery channels, media types including video, audio, images, long docs, apps, as well as technology toolsets, are just a few of the many factors that define production work-flows. So what is the role of DAM? That, too, depends on company-specific factors. in this session, panelists share their specific production workflows. Does every company need a fully-featured DAM? Or are there ‘modules’ that work? What else cries for at-tention when combining “tools” with pro-duction? What are potential hidden costs? Who should be in charge of connecting these systems together?Panelists:John Blum, Post haste DigitalSteve Beres, hBoTimothy Day, cognizantRaj Chaudhuri, the Portal Group, llcModerator: Dan McGraw, seven Dials Media

11:00 AM-12:00 PM Are Big Files Becoming Bigger Problems? Eliminate Frustrating File Transfer with Open Text’s File Acceleration Solution for Media ManagementBrighton Room (Theater II)

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As deadlines become shorter and the file sizes continue to increase, workflows get bogged down with inefficient and unsecured file transfer methods. Why wait hours for your content to arrive? Join this session to discuss the challenges associated with today’s unproductive and vulnerable file transfer methods for large media. Discover how secure File Acceleration by open text can move very large media files in a fast and secure way.Presenters:Janet Luisser, open textJonathan Carroll, open text

1:00 PM-1:45 PMDAMMY of the Year Case StudyWhittier Room (Theater I)in this case study, steve cronan demon-strates a fully integrated, production-derived solution. his presentation covers how Marvel studios was able to overcome complex workflow challenges by creating effective cross-platform collaboration to streamline production windows using the

first know browser-integrated upload soft-ware that handled file ingest. the process was integral for scaling asset management for the needs of a studio greater than 2GB through the web while providing tagging, sharing and distribution during large-scale, complex productions.Presenter: Steve Cronan, 5th Kind

1:00 PM-1:45 PMUnleashing the Full Potential of Being File-basedBrighton Room (Theater II)the ability to automate as many tasks and processes as possible is the true, high-value benefit of being file-based, and a solid MAM system is critical to enabling that automa-tion. nothing exemplifies this position more than the rigorous use of MAM systems by modern television broadcast facilities. in this presentation, you’ll hear how Disney ABc cable networks Group migrated from tape-based workflows by being early adopters of file-based workflows and MAM systems. hear what worked and what didn’t in their

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd.

Our magic behind your magic.Manage your digital magic with our high-performance network storage solutions. Make your performance bottlenecks disappear. Learn how at Booth #121 today. It’s no illusion. www.HDS.com

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first MAM system, and what criteria were used in the evaluation and selection pro-cess for a new, enterprise-class product. see how Disney ABc television Group uses DAM systems to efficiently archive and distribute their programming to clients worldwide.Presenter: Greg Phillips, Disney ABc television Group

2:00 PM-2:45 PMCase Study Global Teams, Large Files, and Collaboration Working in HarmonyWhittier Room (Theater I)John Attard of Rebel Alliance reveals how his team members, who are located around the world, create great special effects content that demands not just a good internet con-nection but some solid collaboration tools.Presenter: John Attard, Rebel Alliance

2:00 PM-2:45 PMUsing Taxonomies and Metadata to Deliver Multiplatform Content From Your DAM SystemsBrighton Room (Theater II)

how do we maximize the potential of vary-ing platforms yet provide coherent consis-tent content that articulates our brand? In this presentation, we argue for develop-ment of an organizational technical con-tent strategy, which utilizes taxonomies and other metadata to enable the organization to effectively and efficiently deliver multi-platform content from a DAM. We will de-fine the delivery challenge, define technical content strategy (tcs) and its components, articulate tcs’ importance in enabling orga-nizations to reach next generation content delivery, provide real examples and case studies of tcs in action, and provide a de-tailed set of tasks to support the audience’s ability to develop a technical content strat-egy and integrate it into their DAM content delivery processes. At the end of the presen-tation, the audience will be well positioned to socialize tcs in their organizations and understand the tasks necessary to imple-ment and support it.Presenter: Gary Carlson, Gary carlson consulting

ACCELERATEFast File Transfer

COLLABORATEStreamlined Workflows

INTEGRATEUnifying Technology

www.opentext.com

Visit us at booth #114 and register for our intensive session on Feb 28th at 2:00-3:00pm where we will unveil Secure File Acceleration;

a new enhancement to DAM.

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3:15 PM-4:15 PM DAMMY Award-Winning Project: The Norman Seeff CollectionWhittier Room (theater i)this case study focuses on the legacy col-lection of norman seeff, a prolific photog-rapher, director and artistic collaborator. his vast content archive encompasses four decades of pop-culture and Americana. in addition to his vast collection of photo-graphs, the library includes never-before-seen footage from seeff’s “sessions Project”; it includes behind-the-scenes conversations with celebrities, athletes, scientists, politi-cians and visionaries and a comprehensive exploration of the seven stages of the cre-ative process.Presenter: Barry Snyder, MediaMine

3:15 PM-4:15 PMTranslating Big Data to ActionBrighton Room (Theater II)the exploding volume, complexity and ve-locity of Big Data present an increasing challenge to organizations, but also a signif-icant opportunity to derive valuable insights. As organizations are tasked with managing massive data sets, it’s clear that the value of Big Data will be derived from the analytics that can be performed on it. Analytics is the

key to identifying patterns, managing risks and tackling previously unsolvable problems. this presentation provides an overview of how to tackle big data, including emerging strategies for information management and high performance analytics.Panelists: Joseph Busch, taxonomy strategiesJason Bright, Media BeaconChris Blankenship, ProductionForRy Brusco, RevUp RenderModerator: Thomas Coughlin, coughlin Associates

4:30 PM-5:30 PMWhat are the Biggest Challenges for DAM this Year?Whittier Room (Theater I)in this closing conversation with the experts, we will take a close look at what the expectations are for DAM in 2013 and what we hope to solve for organizations, technology and for the industry overall.Panelists:Dan McGraw, seven Dials MediaJoseph Busch, taxonomy strategiesJohn Florence, industry consultantMichele Broccardo, August-January vii llcThomas Coughlin, coughlin AssociatesModerator: Mary Yurkovic, createasphere

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See You In NYC!

exhibitorsCompany Booth #

Panasas ........................................................................................................................ 101Pronology .................................................................................................................... 102 simian .......................................................................................................................... 103 Globaledit .................................................................................................................... 109io integration ..............................................................................................................110conceptshare .............................................................................................................. 111Media Beacon ............................................................................................................112north Plains .................................................................................................................113open text .....................................................................................................................114crossroads strongBox ...............................................................................................115hP Autonomy ..............................................................................................................116netXposure ..................................................................................................................117Aspera ............................................................................................................................118sizzlepig ....................................................................................................................... 120hitachi Data systems ............................................................................................... 121scayl .............................................................................................................................. 1225th Kind ....................................................................................................................... 123Picturepark .................................................................................................................. 124

Make plans to join usat our new location

WESTIN GRAND CENTRALOctober 7-8, 2013

And don’t miss the DAMMYs on October 8th!

Where technology, brand and story converge.

transVergencesummit

TOPICS INCLUDE: Advertising | Marketing | Branding | Cinema | 4D Experiences Immersive Media | Augmented Reality | ARG: Alternate Reality Gaming | Mobile Apps

Tablets | Social TV | Licensing | Publishing | Broadcasting | Gaming | EPublishingInteractive | Themed Entertainment | Live Attractions | Music

August 7-8, 2013 | W hotel hollywood

today’s audiences expect more from their entertainment, gameplay and even their advertising. they demand engagement — and that’s exactly what you’ll master at the transvergence summit.

only at the summit will you meet a cross-section of high-level creatives, brand managers, marketing executives and technologists who work collab-oratively on multiplatform, immersive projects and brands.

here, you’ll get an exclusive look at the latest trends in the rapidly merging worlds of technology, story and branded content. You’ll see the latest tools and platforms, and you’ll meet the people who could greenlight and fund your latest project or technological breakthrough.

You’ll also take part in interactive panel discussions and see essential case studies covering every aspect of content management: creation, engage-ment, experience and delivery.

REGISTER BY

JULY 5TH

AND SAVE!

Register at www.transvergencesummit.com

New tech...new tools...newways of sharing your

story and brands!