Digital and Social Media Marketing Book Launch - #passion4digital

passion4digital mastersindigitalmarketingorgbook

passion4digital book launch and Pizza

8th December 2016


Professor David Spicer

Dean Salford Business School


Why should organisations invest in digital marketing

Your tweet should be tagged with passion4digital You are allowed multiple entries The winner will be announced on Thursday 8th December between 130 and 200 pm by Ashley B Jones Ashley will pick the winner which will be decided by the number of engagements it receives and the creativity of the tweet You have to be there to collect your prize on the day -)

The competition is open now until 130pm on Thursday 8th December

passion4digital Twitter competition



1230 to 1300 - Meet the Authors Gordon Fletcher gordonfletcher - Salford Business School - Buyer Persona SpringAleksej Heinze - AleksejHeinze - Salford Business School - How SEO contributes to digital marketing mix Martin Williams - ukcopywriting - ukcopywritingcom - Doctor StrangewordsAnd How I Learned to Love the Blank PageAlex Fenton - AlexFenton - Salford Business School - Being social on social mediaTahir Rashid - drtahirrashid - Salford Business School - Know your mobile marketingColin Telford - telfordian - The Candidate Ltd - Why a career in digital is so hot right NOW Sophie Iredale - SophieIredale - Salford Business School - Quality and exciting digital content


Dr Gordon Fletcher - GordonFletcher

The Buyer Persona Spring



















And much more

Importance of Search Engine Optimisaton (SEO)

Aleksej Heinze - AleksejHeinze




>





Keyword research

>

4 Pillars of SEO


Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more

Doctor StrangewordsAnd How I Learned to Love the Blank Page

Martin Williams - ukcopywriting - ukcopywritingcom


1 Good Writing is Good ReadingYou are what you read Read Eugene Schwartz Copyblogger

and buy Andy Maslenrsquos Write to Sell Subscribe to Seth Godinrsquosblog Check out Steven Pinkerrsquos The Sense of Style And while

yoursquore at it read Gabriel Garciacutea Maacuterquez And Will Self AndThe Daily Mash And Charles Dickens Orwell Bukowski Laurie

Lee Learn another language


2 lsquoThe Written Word is the Strongest Most Source of Power in the Entire Universersquo

Words are everywhere all the time itrsquos easy to underestimate them Words matter They really

matter Theyrsquore the difference


3 Reality

Observation 3 Reality is what you want it to be - tease itexplore it Do it with the best of intentions As Alberto Knox

writes lsquoHaving a conscience is not the same as using itrsquo Layoff the fibshellip which leads us on to


4 Propaganda

Think like a propagandist - read Gary Halbertrsquos Boron Letters (if only to question how far yoursquod

like to push the limits)


5 FreedomYour words are key A key The key The key that unlocks the door to freedom Freedom is key A key The key The key that unlocks the door to

your words


6 A Market of One

Why are some many businesses so addicted to competition when by being you you can dominate a

market of ONE


7 Charm Donrsquot Troll

Just because yoursquove a machine gun in the garage doesnrsquot mean you have to use it


8 Donrsquot Believe Everything You Read

Donrsquot believe everything you read Save that for everything you write


9 Everythingrsquos Connected

Itrsquos great big world Everythingrsquos connected Possibly And even if it isnrsquot as a writer it will serve you well to acknowledge that possibility


10 Therersquos Strength in GenerosityAbstract your world of abstract information All thatconnection And present it as ideas that help us say

what we want to say as interestingly as we can More importantly ideas that benefit those reading what we

write Always do and always share your best


Talking of James Altucher 22 RULES

Tip 1 NOBODY IS AN ADVANCED WRITERTip 2 READ OUT LOUDTip 3 TAKE A STORY YOU LOVE ANDWRITE IT OUT


Tip 4 STEALTip 5 I TOOK THIS TIP OUT WHEN I REWROTE THISTip 6 READ


Tip 7 THE 2 DAY RULETip 8 WAITERrsquoS PADTip 9 SOMEONE DIES IN THE FIRST LINE


Tip 10 THE F RULETip 11 HUMORTip 12 THE 30 RULE


Tip 13 URGENTTip 14 USEFULTip 15 THE BILLIONAIRE RULE


Tip 16 THE LEARNING RULETip 17 GET PAID GET LAID LOSE WEIGHTTip 18 BLOOD TRANSFUSION


Tip 19 COFFEETip 20 ABSTip 21 BE VERY AFRAID


Tip 22 BE A CRIMINAL

Break all of the rules Not the above rules EVERY rule


Before I go though

Rhetoric ˈrɛtərɪk ldquothe art of discourse an art that aims to improve the capability of writers or

speakers to inform persuade or motivate particular audiences in specific situationsrdquo

Thanks again Wikithing


And much more

Being sociable on social mediaA case study of Salford FC

Alex Fenton

wwwalexfentoncoukafentonsalfordacuk

alexfenton

passion4digital mastersindigitalmarketingorgbook 70

ldquoCreating the worldrsquos first digital lsquoalways onrsquo football club giving fans unrivalled access to behind-the-scenes activities and up-to-the-minute information about Salford Cityrsquos ongoing developmentrdquo (Mirror 2014)

Case study ndash Salford City FC

passion4digital mastersindigitalmarketingorgbook 71Salford FC have 102000+ Twitter followers globally

passion4digital mastersindigitalmarketingorgbook 72Creating Digital Media TV and Social Media


ldquoYou can have as many followers as you like on social media but if you are not talking to them or vice versa then the value of these numbers can be questioned We want to understand more about our audience why are they following us where do they live what do they want to see from us on social media how do we make sure that they keep following keep coming back keep communicating Once we understand the people following us thats where value can be realised for allrdquo

Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer


Ethnography Netnography

75

Kozinets (2015) Atkinson (2015) Van Maanen (2011)


Data Analysis Tools

76

bull Node XL ndash Social Network Analysisbull Nvivo ndash Coding and organisation (Primary)bull Mendeley ndash Literature review amp analysis (Secondary

data)


Blended Methods

77


Qualitative Data Collection

78

bull Interviews with fans people with a connection to Salford City FC football amp digital

bull Participant observation ndash Twitter Facebook and other websites

bull Social Network Analysis - using social media data to identify key peopleconnections amp boundary


Interviews

79


Social Capital

80

ldquoDespite a number of differing definitions social capital is typically seen as a positive effect stemming from the interaction between individuals in a social networkrdquo (Helliwell amp Putnam 2004)


Social Capital Types

81

bull Bonding - ldquolinks among people who are similar in ethnicity age social class etcrdquo (Helliwell and Putnam 2004 p1437)

bull Bridging - ldquolinks that cut across various lines of social cleavagerdquo (Helliwell and Putnam 2004 p1437) distant ties such as loose friendships and workmates (Woolcock 2001)

bull Linking - ldquoReaching out to unlike people in dissimilar situationsrdquo to ldquoleverage a far wider range of resources than are available within the communityrdquo (Woolcock 2001)


Social Network Analysis ndash Node XL

82


Social Network Analysis - Mentionmapp

83httpmentionmappcom


Types of buyer persona

84

Core Current

Followers


The 1 rule of Internet culture

85

Proportion of lurkers contributors and creators under the 90ndash9ndash1 principle

By Life of Riley [CC BY-SA 30 Creative Commons]



100000 words to under 140 charactershellip

87


Some other outcomeshellip


And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid







European digital advertising market was worth euro362bn (pound285bn)Digital Advertising a key driver for the European digital economy IAB Europe Report 2015



The impact of mobile technology on consumers




Responsive Web Design

Mobile Friendly Websites


Blocked JavaScript Unplayable content (such as Flash)Faulty redirects Slow mobile pages

Missing pages dead links

Mobile SEO Common Problems

Key Words


Phone types phone model time of use duration items purchased spend

social platform etc





M-Commerce ROPO and showrooming

Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming



Networked sensors and beacons


for your attention

Why a career in digital is

so hot right now

Colin Telford TheCandidateUK


What is digital to you


Hot Reason Number 1 ndash Itrsquos a hobby


Academic amp Hands On Mix


Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable


Understand company strategy


Sector continues to grow


High demand ndash skills shortage


Working environment


Hot Reason Number 2 ndash Itrsquos Global


Hot Reason Number 3 ndash Itrsquos Still Innovating


Career Progression


Salaries


Hot Reason Number 4 ndash Itrsquos actually COOL



And much more

Quality Content MarketingSophie Iredale - SophieIredale

















A ndash For Automation





And much more


Lessons from Tinder for social media marketers

Olga Andrienko - olgandrienko - Head of Social Media at SEMrush -


Professor David Spicer Dean Salford Business School

Slide 3

Slide 4

Slide 5


Slide 7

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Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44

4 Pillars of SEO (2)

Slide 46

And much more (2)

Doctor Strangewords And How I Learned to Love the Blank Page

1 Good Writing is Good Reading

2 lsquoThe Written Word is the Strongest Most Source of Power in t

3 Reality

4 Propaganda

5 Freedom

6 A Market of One




10 Therersquos Strength in Generosity


Tip 4 STEAL Tip 5 I TOOK THIS TIP OUT WHEN I REWROTE THIS

Slide 61

Tip 10 THE F RULE Tip 11 HUMOR Tip 12 THE 30 RULE

Tip 13 URGENT Tip 14 USEFUL Tip 15 THE BILLIONAIRE RULE

Tip 16 THE LEARNING RULE Tip 17 GET PAID GET LAID LOSE W

Tip 19 COFFEE Tip 20 ABS Tip 21 BE VERY AFRAID


Before I go though

And much more (3)

Being sociable on social media A case study of Salford FC


Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110

Why a career in digital is so hot right now




Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)

Quality Content Marketing

Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Professor David Spicer

Dean Salford Business School






























And much more






>





Keyword research

>

4 Pillars of SEO


Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

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Slide 13

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Slide 16

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Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)































And much more






>





Keyword research

>

4 Pillars of SEO


Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)







>





Keyword research

>

4 Pillars of SEO


Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)






Keyword research

>

4 Pillars of SEO


Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)


4 Pillars of SEO


Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Content



On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




On-page factors



Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




Off page factors



Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




Technical



4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




4 Pillars of SEO


>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



>


And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



And much more













3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)














3 Reality




4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



4 Propaganda





your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




your words


6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



6 A Market of One


market of ONE

































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

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Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

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Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

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Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

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Slide 149

Slide 150

Slide 151

And much more (6)


































Before I go though





And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

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Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



And much more


Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Alex Fenton


alexfenton








Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

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Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)









Salford FC


Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Anthropologist

Sociologist

Ethnography

Netnographer



75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




75



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Data Analysis Tools

76


data)


Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Blended Methods

77



78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




78





Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Interviews

79


Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

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Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)



Social Capital

80




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

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Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

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Slide 149

Slide 150

Slide 151

And much more (6)




81






82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

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Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

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Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




82






84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

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Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

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Slide 142

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Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)







84

Core Current

Followers



85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

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Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

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Slide 142

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Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




85






87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

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Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

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Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)





87




And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

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Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)





And much more

Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

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Slide 13

Slide 14

Slide 15

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Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)


Mobile Marketing

Dr Tahir Rashid

DrTahirRashid




















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

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Slide 14

Slide 15

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Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)





















Key Words



social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

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Slide 14

Slide 15

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Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)




social platform etc






Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)







Research online

Purchase offline

Research offline

Purchase online

ROPO

Showrooming





for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

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Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

Slide 91

Slide 92

Slide 93

Slide 94

Slide 95

Slide 96

Slide 97

Slide 98

Slide 99

Slide 100

Slide 101

Slide 102

Slide 103

Slide 104

Slide 105

Slide 106


Slide 108

Slide 109

Slide 110





Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


Slide 133

Slide 134

Slide 135

Slide 136

Slide 137

Slide 138

Slide 139

Slide 140

Slide 141

Slide 142

Slide 143

Slide 144

Slide 145

Slide 146

Slide 147

Slide 148

Slide 149

Slide 150

Slide 151

And much more (6)






for your attention


so hot right now









Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






Slide 3

Slide 4

Slide 5


Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

And much more


Slide 28

Slide 29

Slide 30

Slide 31

Slide 32

Slide 33

Slide 34

Slide 35

4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be creative

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Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

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And much more (5)


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so hot right now









Be creative


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Be yourself


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Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






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4 Pillars of SEO

Content

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On-page factors

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Off page factors

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Technical

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Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

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And much more (5)


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Be creative


Be analytical


Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






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4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Working environment



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Salaries

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And much more (5)


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Be analytical


Be yourself


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Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






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4 Pillars of SEO

Content

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On-page factors

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Off page factors

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Technical

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Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







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Before I go though

And much more (3)



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Slide 72

Salford FC

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Data Analysis Tools

Blended Methods


Interviews

Social Capital






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And much more (4)

Mobile Marketing

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And much more (5)


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Be yourself


Be commercial


Be savvy


Be sociable








Working environment






Career Progression


Salaries





And much more























And much more






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4 Pillars of SEO

Content

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On-page factors

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Off page factors

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Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be savvy

Be sociable




Working environment



Career Progression

Salaries

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And much more (5)


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Be commercial


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Working environment






Career Progression


Salaries





And much more























And much more






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Content

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On-page factors

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Off page factors

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Technical

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3 Reality

4 Propaganda

5 Freedom

6 A Market of One







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Before I go though

And much more (3)



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Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Salaries

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And much more (5)


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Be savvy


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Salaries





And much more























And much more






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Content

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On-page factors

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Off page factors

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Technical

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3 Reality

4 Propaganda

5 Freedom

6 A Market of One







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Before I go though

And much more (3)



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Salford FC

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Data Analysis Tools

Blended Methods


Interviews

Social Capital






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And much more (4)

Mobile Marketing

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Be sociable








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And much more























And much more






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4 Pillars of SEO

Content

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On-page factors

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Off page factors

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Technical

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Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

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Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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And much more (5)


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Content

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On-page factors

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Off page factors

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Technical

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And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







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Before I go though

And much more (3)



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Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

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And much more (5)


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Career Progression


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Content

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Technical

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3 Reality

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5 Freedom

6 A Market of One







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Before I go though

And much more (3)



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Salford FC

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Data Analysis Tools

Blended Methods


Interviews

Social Capital






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And much more (4)

Mobile Marketing

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Salaries

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And much more (5)


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Salaries





And much more























And much more






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Content

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On-page factors

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Off page factors

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Technical

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3 Reality

4 Propaganda

5 Freedom

6 A Market of One







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Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

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And much more (5)


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And much more























And much more






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4 Pillars of SEO

Content

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On-page factors

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Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

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And much more (5)


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And much more






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4 Pillars of SEO

Content

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On-page factors

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Off page factors

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Technical

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And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

Slide 130

And much more (5)


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And much more (6)







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And much more


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4 Pillars of SEO

Content

Slide 38

On-page factors

Slide 40

Off page factors

Slide 42

Technical

Slide 44


Slide 46

And much more (2)




3 Reality

4 Propaganda

5 Freedom

6 A Market of One







Slide 61






Before I go though

And much more (3)



Slide 71

Slide 72

Salford FC

Slide 74


Data Analysis Tools

Blended Methods


Interviews

Social Capital






Slide 86



And much more (4)

Mobile Marketing

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Be creative

Be analytical

Be yourself

Be commercial

Be savvy

Be sociable




Working environment



Career Progression

Salaries

Slide 129

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And much more (5)


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And much more (6)


Digital and Social Media Marketing Book Launch - #passion4digital

Education

Transcript of Digital and Social Media Marketing Book Launch - #passion4digital