Digital and Social Media for Rural Marketers
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Transcript of Digital and Social Media for Rural Marketers
![Page 1: Digital and Social Media for Rural Marketers](https://reader035.fdocuments.us/reader035/viewer/2022070522/58ee34071a28abc20f8b4629/html5/thumbnails/1.jpg)
Digital & Social Media for Rural Marketers
#Socialbizguy
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The Social Biz Guy Journey
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The Social Biz Guy Journey
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The Social Biz Guy JourneyEd BrillDirector, Product Line Management IBM Collaboration Solutions
Sandy CarterVice President
IBM Social Business & Collaboration Solutions
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The Social Biz Guy Journey
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The Social Biz Guy Journey
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What’s your journey?
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People Want to be connected
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People want to belong
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People want to be recognised
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Social MediaPeople
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The Plural of People is Social
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Social Media Myths
① Social Media is a waste of time② Social Media is a broadcast-only channel③ Social Media is ‘owned’ by marketing④ The C-Suite will never buy into it
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The Social Customer
The key is to reinvent customer relationships
through great engagement not ‘fly by’
social media- Sandy Carter
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• How will you hold your customers’ and employees’ attention in new ways that increase interest and loyalty?
• How will you use two-way collaboration to sync with your clients and employees?
• Can you hear the voice of your customer through the vast amount of data? How about your employees?
• How can you personalise your engagement with the customer based on their online behaviours, previous experiences, and profile information?
The Social Customer
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• Looking for coaches and mentors, not “bosses.”• Want empowerment to take on business problems
without micromanaging but within established guidelines.• Need the freedom and ability to form ad hoc workgroups
as needed to address business issues and problems, including those external.
• Demand open and transparent executives.• Desire an all inclusive decision-making culture.
The Social Employee
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Culture
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Culture eats strategy for lunch!
- CIO of Caterpillar
Culture
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Success or failure of a company’s use of social techniques is dependent on its culture and goals
- Thomas Knoll, Zappos Community Manager
Culture
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Workbook (Page 4)
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Social Empowerment
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Workbook (Page 4)
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Socially Active
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Workbook (Page 5)
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Socially Active Rural People
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Aligning your goals
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Workbook (Page 6)
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Community Engagement
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Gamification
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Gamification
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Workbook (Page 7)
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Ideation & Crowd Sourcing
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Imagine what it would be like to be 20 minutes ahead of your time
- Steve Mills
Ideation & Crowd Sourcing
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Ideation & Crowd Sourcing
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Ideation & Crowd Sourcing
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Ideation Sourcing
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The positive effect of Innovation• More ideas generated• Increase in the success of ideas• Reduced time to market• Streamlined internal process• Increased engagement• Increased productivity
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Workbook (Page 7)
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Social Listening
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Social Listening
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Workbook (Page 8)
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Social Disaster
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Workbook (Page 9)
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Question & Answer time