Digital Analytics in 2018 (University lecture at University of Santiago de Compostela)

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Máster en Marketing Digital y Gestión Comercial • Universidad de Santiago de Compostela • Edición 2017/2018

Transcript of Digital Analytics in 2018 (University lecture at University of Santiago de Compostela)

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Máster en Marketing Digital y Gestión Comercial

• Universidad de Santiago de Compostela •

Edición 2017/2018

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in .

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The (summarised)

● Be technical.● Be user-centric.● Pay attention to data quality.● Be goal-oriented.● Embrace progress.● Never stop learning.

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Be

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http://eloquentjavascript.net/

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Be

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to

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Alternatives to Google Analytics?

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https://www.kaushik.net/avinash/complete-digital-analytics-ecosystem-how-to-win-big/

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Be

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Embrace

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https://www.semrush.com/blog/semrush-ranking-factors-study-2017-methodology-demystified/

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learning

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