Digital Advertising KitJuly 2017

About Spirit of TasmaniaSpirit of Tasmania I and II transport passengers, passenger vehicles and freight between Melbourne and Tasmania. In 2015, the two vessels underwent a major refurbishment, with their interiors being completely refitted and redesigned.

Spirit of Tasmania is one of Australia’s most iconic tourism operators providing passengers with a unique, convenient, safe and reliable service.

The 429 kilometre voyage between Melbourne and Devonport takes approximately ten

and half hours across Bass Strait. Departing 7:30pm from Station Pier in Port Melbourne and Devonport in Tasmania’s north-west, the twin ships offer passengers a unique sailing experience combined with the convenience of bringing their own vehicles.

Day sailings also operate during periods of high demand (September to May).

Spirit of Tasmania provides passengers with a trip to remember with spectacular views,

delicious food and great entertainment.

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Ship facts

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Let’s face it: putting your feet up and relaxing is an essential part of any getaway, and with 222 cabins and 121 recliners on board, supreme comfort is what Spirit of Tasmania does best. And no matter your budget, there are accommodation options to suit all travellers.

DELUXE CABINS Our fully refurbished Deluxe Cabins feature a queen-size bed, private ensuite, flat-screen TV and twin porthole windows with ocean views.

TWIN & FOUR BED CABINSTwin Bed Cabins are equipped with two single beds and Four Bed Cabins with bunk beds for up to four people, perfect for families or a group of friends. All cabins have private ensuite facilities with bedding and towels provided. Cabins are available with or without a porthole window.

RECLINERSOur recliners are a great low-cost alternative. Located in a private lounge, they come equipped with individual reading lights, tray table, USB port, blankets and pillows. And with floor-to-ceiling windows, you can sit back, relax and enjoy the view.

DAY TICKETS On a day sailing there’s no need to think about accommodation. There’s no ‘fasten your seat belt’ signs on board – you’re free to explore the indoor and outdoor areas to your heart’s content.

Deluxe Cabin

Twin Bed Porthole Cabin Four Bed Porthole Cabin Recliners

Accommodation

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Flavours of Tassie is a showcase of Tasmanian gourmet food and beverage producers between the months of May to October.

Enjoy a tasting and learn about these fine products straight from the makers themselves. For details, visit spiritoftasmania.com.au/flavours-of-tassie

Flavours of Tassie

Dining & barsYou don’t have to wait to get to Tasmania to enjoy its sumptuous produce. Dine on tempting snacks or tantalising Tasmanian-inspired dishes, while sipping on the finest wines or just enjoy a cosy hot chocolate while you watch the view sail by.

BAR 7Bar 7 is a stylish bar offering a selection of Tasmanian premium cool-climate wines, local craft beers and boutique ciders. With cosy chairs and flat-screen TVs, this is the perfect place to relax and unwind.

TMK When you’re ready for a bite to eat, pop over to TMK (Tasmanian Market Kitchen). Our casual self-service buffet offers a selection of delicious Tasmanian-inspired marketplace favourites which are sure to satisfy the tastebuds.

THE PANTRYIf you’re after something lighter, The Pantry offers freshly prepared ‘grab and go’ sandwiches and snacks. You’ll also find a range of specialty Tassie food products and souvenirs.

THE TERRACE LOUNGE BARThe Terrace Lounge Bar is bright and inviting with open spaces and colourful lounges. Take in some live entertainment or enjoy the flat-screen TVs located throughout the deck. A range of bar snacks are available such as yummy pizzas and paninis.

TOP DECK LOUNGETop Deck Lounge has an array of deck chairs and large surrounding glass windows offering unforgettable ocean views. Fox Sports will keep the sports fans entertained and the Kids Play Area will keep the little ones busy, so parents can kick back with a relaxing drink.

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TOURISM HUB Need some inspiration to kick start your adventure? Our tourism information centre staff are experts at organising activities and accommodation. They are equipped to help you on your way. National Park Passes and fishing licences can also be purchased here.

CINEMASCatch the latest film releases in one of two cinemas. With multiple screenings per sailing you’re sure to find a movie you’ll enjoy. To see the latest offerings visit

spiritoftasmania.com.au/cinemas

GAME ZONEThis fun arcade-style game area is the perfect retreat for teens with floor-to-ceiling windows and comfy lounges.

GAMING STATIONChallenge the kids to a game on one of the Xbox consoles. This space features comfortable seating and has a selection of games to choose from.

READING ROOM If you need a bit of solitude, the Reading Room is a quiet space with comfortable chairs and no TVs.

KIDS PLAY AREA A kid’s paradise, full of nooks and crannies begging to be explored. With seating available, you can sit and relax while keeping a watchful eye on your little ones.

SCHOOL HOLIDAY DAY SAILING ENTERTAINMENTImagine being entertained while learning something about Tasmania’s local heritage and history. Listen to the storytellers as they rove the ship, teaching kids and adults alike about Tassie art and wildlife. Take in an acoustic singer or performance artist and watch your little one have their face painted. You can also have a crack at a round or two of trivia, or keep an eye and an ear out for crowd favourite Dolly, who’ll have you up on the dance floor in a hilarious game of Disco Bingo.

Facilities & entertainment

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Our passengersUsing passenger booking data, Spirit of Tasmania has segmented its passengers into five key customer segments. Below are our top three segments.

Grey Geese

41% of passengers per annum

Age: 55-75 Income: $20-$40K

We’re on our annual Tasmanian touring road trip! We just love the natural beauty and all the sights on over.

“

Older, less wealthy couples holidaying all year round, looking for a low cost and traditional Australian experience.

Onboard facilities

Vehicle travelling with

Onboard accommodation

50%Sedan

30%Inside Cabin

Live music

30% Porthole Cabin

Most likely to travel Sailing

10%Caravan

ReadingRoom

AdmiralsGaming Lounge

0

2%

4%

6%

8%

10%

12%

J F M A M J J A S O N D

Depature DateBooking Date

2%

<5% 4%

10%

55%

25%

Where they live

86%

14%

The Pantry 7%Campervan

DayNight

0

5%

10%

15%

20%

Memory Makers

20% of passengers per annum

Age: 30-65 Income: $100K+

We like to travel in style. We're after supreme comfort, quality experiences, and great foodand wine on board and in Tassie.

“

Young professional or baby boomer couples seeking a luxurious or adventurous travel experience.

Onboard facilities

Vehicle travelling with

Onboard accommodation

50%Sedan

35% Porthole Cabin

Live music

5%Deluxe Cabin

Most likely to travel Sailing

Cinema

Restaurant

Top DeckLounge

J F M A M J J A S O N D

Depature DateBooking Date DayNight

4%

<5% 5%

20%

20%

45%

Where they live

30%SUV

85%

15%

4%

<5% 10%

15%

20%

50%

4-Wheel Families

18% of passengers per annum

Age: 35-65 Income: $100K+

It’s the school holidays so we’re filling up the car and taking the kids on a Tassie adventure, starting with all the fun on board the ship!

“

Well-o� families taking the kids to Tasmania in the school holidays, looking for an enjoyable family-friendly experience.

Onboard facilities

Vehicle travelling with

Onboard accommodation

35% Porthole Cabin

Kids Play Area

25%Inside Cabin

Most likely to travel Sailing

5%Caravan

Gaming Station

J F M A M J J A S O N D

Depature DateBooking Date

Where they live

35%SUV

0

5%

10%

15%

20%

85%

15%

Cinema

DayNight

TasmanianMarket Kitchen

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2016 Passenger Data

PASSENGERS TRAVELLED PER MONTH

TOTAL = 430,245 PER YEAR

AVERAGE = 35,854 PER MONTH

WHERE OUR PASSENGERS COME FROM

34.91%

24.36%

WA1.88%

5.67%

3.97%

13.25%

0.33%

NT

QLD

NSW

TAS

SA

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

J F M A M J J A S O N D

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Deck 7 Aft

3 landscape screens in seating area of TMK restaurant

7 portrait screens at orange lift/stairwell walkway

(opposite cinemas)

3 landscape screens through Bar 7 walkway

4 portrait screens at blue lift/stairwell

Deck 7

Digital screen locations - Deck 7 (Main Passenger Deck)

11 Portrait screens + 6 Landscape screens = 17 available screens

Seating area in TMK Blue lift/stairwell walkway Walkway through Bar 7 Orange lift/stairwell walkway

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Advertising guidelinesAdvertising rates (excl. GST)

All advertising queries to be directed to: Joan Marchetti

M: +61 428 293 868 E: jcm@spiritoftasmania.com.au

VIDEO 6 MONTH CONTRACT 12 MONTH CONTRACT

30 SEC VIDEO $120 per week $3,120 total $100 per week $5,200 total

60 SEC VIDEO $240 per week $6,240 total $200 per week $10,400 total

15 SEC STATIC IMAGE $60 per week $1,560 total $50 per week $2,600 total

*Conditions: One advertisement change accepted per six month contract. Two changes

accepted per twelve month contract. Additional changes are $200 per change.

Can’t exceed more than two changes in six months or four changes in twelve months.

Advertising specs

Static imagery

Preferred format: PNG or JPEG (RPG format)

File size: must be under 4MB

Landscape images: 1920px(w) x 1080px(h)

Portrait images: 1080px(w) x 1920px(h)

Spirit of Tasmania is considered one of Australia’s

most iconic travel experiences. We provide

passengers with a trip to remember with spectacular

views, delicious food and great entertainment. And

we are passionate about all things Tassie.

• Our digital screens located throughout the

vessels need to enhance our passenger’s

onboard experience

• Content needs to inspire and excite our

passengers about the trip they are about to

embark on in Tasmania

• To maxium exposure we recommend clear call

to actions with logo on every frame

• It’s recommended to fade the start and end

frames in and out. This gives a little breathing

space between each ad

• Acceptable content: Tasmanian tourism

content (activities, regions, attractions, events,

experiences, restaurants, accommodation and

travel)

• We will also accept Victorian tourism content

Have a question about content? All digital

material queries can be directed to:

digitaladvertising@spiritoftasmania.com.au

Submission of files and timeframesAll artwork must be summitted for approval a minimum of one month prior to contract commencement.

Allow one week for approval and three weeks for upload. Submitted files via link:

https://spaces.hightail.com/uplink/spiritoftasmania

Video files

Preferred format: MPEG-2 standard definition

or MPEG-2 high definition

(720p and 1080p)

MP4 is also accepted

Landscape videos: 1920px(w) x 1080px(h)

Portrait videos: 1080px(w) x 1920px(h)

NOTE: SCREENS RUN WITHOUT SOUND

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