Digital Advertising: It's Not Just for Marketing Anymore
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Transcript of Digital Advertising: It's Not Just for Marketing Anymore
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AMMC / Opportunities for Engagement in the Digital Age
Digital Advertising: It’s Not Just for Marketing Anymore
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AMMC / Opportunities for Engagement in the Digital Age
01. Google Grant
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AMMC / Opportunities for Engagement in the Digital Age
Google Grant: The Basics• Up to $10,000 month in free digital advertising!
• Limitations:– Maximum CPC of $2.00– Text ads only– Search network campaigns only
• An opportunity, not a solution – best done in conjunction with paid advertising
User Searches Keyword
Keyword Matches Ad
Ad Served to User
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
02. Paid Digital Advertising
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AMMC / Opportunities for Engagement in the Digital Age
Text Ad
Display Ads
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
Seattle Art Museum Great member benefits. Join now, get 2 months Free! onlineoffer.seattleartmuseum.org Members See Gauguin Free Get 2 months Free membership to Seattle Art Museum. Join today! onlineoffer.seattleartmuseum.org Gauguin & Polynesia SAM members enjoy great benefits. Join now, get 2 months Free! onlineoffer.seattleartmuseum.org
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AMMC / Opportunities for Engagement in the Digital Age
03. Remarketing
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
04. Cookie Targeting
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AMMC / Opportunities for Engagement in the Digital Age
Step 1: Data Input
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AMMC / Opportunities for Engagement in the Digital Age
Step 2: The Match
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AMMC / Opportunities for Engagement in the Digital Age
Step 3: Cookie Targeting
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AMMC / Opportunities for Engagement in the Digital Age
Direct Mail
Digital Ad
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AMMC / Opportunities for Engagement in the Digital Age
05. Microsites
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
06. Mobile Advertising
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
07. Social
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AMMC / Opportunities for Engagement in the Digital Age
Facebook Integrated Form
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
08. Light Box
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AMMC / Opportunities for Engagement in the Digital Age
Cyber Monday Light Box
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AMMC / Opportunities for Engagement in the Digital Age
09. Email
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AMMC / Opportunities for Engagement in the Digital Age
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AMMC / Opportunities for Engagement in the Digital Age
EmailEmail #1Sent:April 10, 2012Subject: Save over 20% on tickets - Gauguin and Polynesia
Email #1 – Sent January 24, 2012Subject: Special Savings: Gauguin and Polynesia
Email #1 – Sent January 24, 2012Subject: Special Savings: Gauguin and Polynesia
Email #2Sent:April 17, 2012Subject: Don’t let it pass you by
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AMMC / Opportunities for Engagement in the Digital Age
Questions?
Tiffany [email protected]
Anthony [email protected]
Tori [email protected]