DIGITAL ADVERTISINGPAST, PRESENT & FUTURE

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#tag - Because being ‘literary’ is not enough

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Numbers don’t lie

Some Shameful Facts

Visual content is by far the primary driver for engagement on Facebook, with photos accounting for 95 percent of total engagement compared to videos

While 20 percent of posts now include hashtags, Simply Measured saw no measurable change in how hashtags influence engagement. However, if the hashtags results for twitter are impeccable, the same could not be said for Facebook yet.  

FUTURE

Length of Posts Matter. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives.

Not Allowing Fans to Post on Walls Hinders Engagement. 29 percent of top brands do not allow users to post on their wall. For these brands, engagement on their page is limited to likes, comments and shares on brand posts, resulting in 15 percent less engagement than brands that do allow user posts. This is despite the fact that brands that don’t allow user posts have 71 percent more fans.

Facebook, MTV and Coca-Cola Top the List. Facebook claims the top spot with 93 million fans, followed by Coca-Cola and MTV with 68.6 million and 45.8 million fans, respectively. When it comes to overall engagement, only MTV made the leader list, following behind Disney, Ferrari and Intel.

Automotive Brands Dominate the Top 10. Automotive brands are taking advantage of their fans passion for high quality car photos, posting more frequently than other brands and receiving nearly twice the Inter-brand average per post engagement. Ferrari, Mercedes-Benz, BMW, Harley-Davidson and Audi USA all rank among the top 10 in engagement.

Aspects that every brand maintain while managing their campaign

OBA (Online Behavioural Advertising) allows online systems to classify the audience based on their web surfing habits.

Although there are opt-out options available, it is not widely known. People therefore perceive this practice as intrusive and infringing to user privacy.

Online Advertising Industry is working on a standard named as DNT (Do Not Track), this is still under development.

DNT Setting will be updated in all the browsers through an update which allows the users to choose. However, Microsoft thought otherwise.

A parallel between OBA and telephone marketing is sometimes drawn, but they are very different and we know why

Controversy – Under Construction

 TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, announced availability of new, interest-based lookalikes

BlueKai’s in-market segments are critical for reaching hand raisers who are already in-market and ready to make a purchase decision

The new interest-based segments are a great way to reach another important segment of the market: users who are not presently in-market, but who could be soon

Extending the Spectrum

THANK YOU In the inverted food chain of fame, it was the big beasts who were stalked and hunted