DIGITAL ADVERTISING OPPORTUNITIESedm01.ubmthailand.com › 2020 › FHT_2020 › 02 › 5.pdf ·...

Information Classification: General

DIGITAL ADVERTISING OPPORTUNITIES


18,000 Sqmof exhibition spaceBitec Hall 102-104

548participants

40 countries/regionsUP 22.6%

11 International Pavilions Chinax2, Denmark, EU, Italy, Japanx3, Koreax2,

and Sri Lanka

31,769 Visitors from

61 countries/regionsUP 9.46%

95.30% Local Visitors

4.70% Overseas Visitors

FHT2019 AT A GLANCE


PAID OPPORTUNITIES / DIGITAL



Item THB USD

Listing fee for Exhibitor Free Free

Listing fee for NON-Exhibitor 64,000 2,000

Top banner on showroom main page (max 5) Size: 1200 x 200 Pixels 50,000 1,563

Top search results (product listing) 10,000 313

Product photos (5 photos) Free Free

Additional product photos (5 photos) 16,000 500

Additional showroom entry 10,000 315

DIGITAL SHOWROOMAdvertising at FHT Digital Showroom is a cost-effective channel to raise brand awareness and generate sales leads. Industry-specific online marketplace allows suppliers to showcase their products and helps professional buyers source the right suppliers & products, and reach out for information, quotes, sample orders and industry news.

- 365-days promotion regardless of physical restriction- Connect to quality industry professional- Generate leads all-year-round- Various ad formats & channels to boost exposure

BANNER



DIGITAL SHOWROOM X GOOGLE ADSInforma Markets is one of Google’s Partners in Asia. We will serve as an agency to organise exhibitor’s Google advertising allocation for better results with precise targeting. Make more exposure for your brand and products.

Type of Advertising1. Search Engine Marketing (SEM)2. Dynamic Remarketing Advertising3. Gmail Advertising4. Discover Advertising (New ad format)

All links within the posts are directed to following page/platform to generate qualified leads.

- Brand/product page in Event’s Digital Showroom (with lead form)- Company/product Showroom on our vertical B2B marketplace

- 1 Year period 1. Search Engine Marketing (SEM)

- SEM is the practice of marketing a business using paid advertisements that appear on search engine results pages- An opportunity for their ads to appear alongside results for those search queries.

ITEM THB USD

Basic Plan- Receive performance every 6 months- Can enjoy SEM & Retargeting GDN

220,800 6,900

Advance Plan- Receive performance report every month- Can enjoy all four formats including new Discover ads & Gmail ad

441,600 13,800



DIGITAL SHOWROOM X GOOGLE ADS

2. Dynamic Remarketing Advertising

- Dynamic remarketing ad show previous visitors ads that contain products and services they viewed on your site.- With messages tailored to your audience, it helps you build leads and sales by bringing previous visitors back to your site to complete what they started.

3. Gmail Advertising

- Gmail ads are interactive ads that show in the Promotions and Social tabs of Gmail inbox.- Retarget visitor registration email database with Gmail domain directly

4. Discover Advertising (New ad format)

- Discovery ad campaigns enable advertisers to deliver rich, personalized ad experiences to people who are ready to discover and engage with their brands—all through a single Google Ads campaign.- Ad might be shown in Gmail, YouTube or search result page.



E-MAIL LEAD GENERATION

From August to fair period, Food & Hotel Thailand circulates e-Newsletter to trade professionals as well as all pre-registered visitors.A perfect tool to push targeted messages to potential buyers:

- Advertise your new product release- Announce a new collection- Promote your trade show participation- Send to 50,000 local database- Deadline: confirmed by June 2020

Item THB USD

Customized e-newsletter to target buyers** Company can provide us with a ready-to-send HTML file of custom-made E-news or using organisers template.

67,200 2,100

For NON-Exhibitor 80,000 2,500

Visitor e-newsletter: Featured exhibitor showcase 33,600 1,050

Visitor e-newsletter: Strip banner 28,000 875



WEBINARPosition your brand as an industry expert and connect with prospects actively looking for education on key topics. Webinars are a cost-effective way to engage content that generates a large number of leads and allows you to connect directly with prospects.

- Webinar duration: 1-2 hour- Lead time: 4-6 weeks

Item THB USDExclusive sponsorship - On-demand webinar: client provide content and speaker- 2 EDM promoting the webinar to the targeted audiences (10 and 5 days before) and FHT website and social media- 1 Sponsor logo on backdrop- Product presentation or video clip- Registration full information will provide after the event

90,000 2,815

Multiple sponsorship - Webinar topic and speaker provided by organisers- 1 Logo recognition as webinar sponsor at EDM, registration page, webinar backdrop, FHT website and social media- Product or company short description at EDM promoting the webinar- Product or company short description presented by webinar moderator

50,000 1,565

Additional logo 3,200 100


PAID OPPORTUNITIES / DIGITALWEBINAR

Pointing for placement of item

eDMhttp://emarketing.foodhotelthailand.com/q/17Gv8ZSJvj19U9Zpeyusgl/wv

1Logo recognitionas Webinarsponsor at 2 eDMpromotingthe webinar

Registration pagehttps://meetex.thevista.co.th/register/8QoClpvamMKODAqheIFNwaBSc5vB7YzS

1Logo recognitionas Webinarsponsor atRegistration page

Tap of organizer, supporter and sponsored will be show at

Webinar backdrop

http://emarketing.foodhotelthailand.com/q/17Gv8ZSJvj19U9Zpeyusgl/wv

https://meetex.thevista.co.th/register/8QoClpvamMKODAqheIFNwaBSc5vB7YzS

https://meetex.thevista.co.th/register/8QoClpvamMKODAqheIFNwaBSc5vB7YzS



Pointing for placement of itemhttp://emarketing.foodhotelthailand.com/q/17Gv8ZSJvj19U9Zpeyusgl/wv

3Additional

logo sponsor

2Short description ofproduct or company ateDM promoting thewebinar

http://emarketing.foodhotelthailand.com/q/17Gv8ZSJvj19U9Zpeyusgl/wv


PAID OPPORTUNITIES / DIGITALWEBINAR PROMOTION

1) E-mail blast to FHT buyers database2) FHT website, Facebook and Instagram (including boost post)3) Related association 4) Press


Date: 7th May 2020Organised by: Thai Hotels Association & Informa MarketsTopic: Targeting First Movers Online: Thai and

Asian Travelers

Main Platform: Facebook liveRegistration No: 1,451 name listsMax Concurrent Views: 838Shared: 124 Page View: 5,500Reached: 17,000Engagement: 3,630Impression: 9,630

Feedback 60.8% of attendees thought that this from the survey webinar very useful for them and

another 39.2% thought it’s quite useful


1st Post Webinar Report


Date: 20th May 2020Organised by: Thai Hotels Association & Informa MarketsTopic: Safety First: What Hotel & Restaurant

Guests Want from You

Main Platform: ZoomRegistration No: 1,144 name listsUnique Viewers: 708Total Users: 974Max Concurrent Views: 585

Secondary Platform: Facebook liveShared: 98 Page View: 5,500Reached: 17,109 Engagement: 3,732Max Concurrent Views: 224

Feedback 56.28% of attendees thought that this from the survey webinar very useful for them and

another 43.11% thought it’s quite useful


2nd Post Webinar Report



SOCIAL MEDIA ADVERTISINGFood & Hotel Thailand social media provide multiple points of connection, linking your brand to professional industry buyers outside of traditional communication channels. Your business building messages will generate interest, drive traffic and build brand awareness.

- Post feeds with hashtags and images (max 10)- Post feeds with hashtags and video (30 sec)- Links within the posts are directed to your website- Boost post included- Lead time: 1 week

Item THB USDFacebook & Instagram 1 post (either imagine or video posting) 38,400 1,200

For NON-Exhibitor 57,600 1,800


CONTACT US NOW!

There are many opportunities to maximize your visibility at the fair. Food & Hotel Thailand team is available to help you finding the best solutions

and create the most effective event possible! Company presentations, workshops, conferences, events, sponsorship and more.

Food & Hotel Thailand 9-12 September 2020, BITEC, Bangkok, Thailand

DIGITAL ADVERTISING OPPORTUNITIESedm01.ubmthailand.com › 2020 › FHT_2020 › 02 › 5.pdf ·...

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