DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign
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DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign 300 X 250 substitute with 300 x 600 or 160 x 600 300 X 250 638 X 60 300 X 100 WHAT IS IT? WDTN.com now has the ability to feature a high impact ad campaign that is delivered as a result of a particular event. For example: a power company during an outage or severe weather outbreak, the lottery once the total dollars reaches a particular number, or possibly a restaurant that delivers a special offer contingent on the score of a sports game! There are numerous opportunities for these types of highly targeted campaigns throughout the year! Homepage 5 Ad Position Roadblock (shown left) 1 event annually: $2,500 2+ events annually: $1,500/event 2 Ad Position Roadblock 300x250 & 638x60 1 event annually: $2,000 2+ events annually: $1,000/event News Front Page 5 Ad Position Roadblock 1 event annually: $2,000 2+ events annually: INVESTMENT LEVELS The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event. SAMPLE HOMEPAGE 728 X 90 728 X 90
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638 X 60. DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign. WHAT IS IT?. SAMPLE HOMEPAGE. - PowerPoint PPT Presentation
Transcript of DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign
DIGITAL ADVERTISING – 2011/2012
Event-Triggered Campaign
300 X 250substitute with
300 x 600or 160 x 600
300 X 250
638 X 60
300 X 100
WHAT IS IT?
WDTN.com now has the ability to feature a high impact ad campaign that is delivered as a result of a particular event. For example: a power company during an outage or severe weather outbreak, the lottery once the total dollars reaches a particular number, or possibly a restaurant that delivers a special offer contingent on the score of a sports game! There are numerous opportunities for these types of highly targeted campaigns throughout the year!
Homepage5 Ad Position Roadblock (shown left)1 event annually: $2,5002+ events annually: $1,500/event
2 Ad Position Roadblock 300x250 & 638x601 event annually: $2,0002+ events annually: $1,000/event
News Front Page5 Ad Position Roadblock 1 event annually: $2,0002+ events annually: $1,500/event
2 Ad Position Roadblock 300x250 & 638x601 event annually: $1,5002+ events annually: $1,000/event
INVESTMENT LEVELS
The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.
SAMPLE HOMEPAGE
728 X 90728 X 90
DIGITAL ADVERTISING – 2011/2012
Event-Triggered Campaign
Page views on wdtn.comAverage page Views during the winter months (12/10-3/11) are 77,206. With
spikes over 285,000 during significant weather events (snow, ice, etc)
The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.
438,465 views
285,670 views
287,879views
387,410 views
AdvertiserWarm Glow Candle Company
Account ExecutiveBill Theiss
Order Name Warm Glow Candle | 2011 Holiday | Home Page RB Campaign Flight Dates12/2/11
---------------------------------------------------Impressions Served64,213 viewed your campaign on 12/02/11.
Clicks RecordedThis campaign received 90 Clicksdirectly to client’s website.
Click RateThis campaign had a .14% ClickRate.
December 2 ,2011, PROOF OF PERFORMANCEWarm Glow Road Block
Campaign consisted of the following ad sizes…
Display300x250, 728x90, 638x60, 300x100
Dayton Local Media Sites
