Digital 2012 - How you deal with digital era in Indonesia - by Andrias Ekoyuono
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Digital 2012How you deal with digital era in Indonesia ?
Andrias Ekoyuono - @andrias98 VP Business Development, Ideosource
Tuesday, July 24, 12
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Tuesday, July 24, 12
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the rise of middle class
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1,9182,2372,3272,974
3,4693,848
4,1904,568
4,978
2007 2008 2009 2010 2011 2012 2013 2014 2015
GDP per capita
Source: Nielsen
Indonesian GDP has reach USD 3.000 per capita
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1,9182,2372,3272,974
3,4693,848
4,1904,568
4,978
2007 2008 2009 2010 2011 2012 2013 2014 2015
GDP per capita
Indonesian GDP
Source: Nielsen
Indonesian GDP has reach USD 3.000 per capita
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• When 3000 point reached, there will be a new class in citizen:The Middle Class Consumers
• Recently Indonesia is a country with the third biggest middle class in the world after China and India
Source: Nielsen
There will be a newThe Middle Class Consumers
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• When 3000 point reached, there will be a new class in citizen:The Middle Class Consumers
• Recently Indonesia is a country with the third biggest middle class in the world after China and India
The Rise of Middle
Class Consumers
Source: Nielsen
There will be a newThe Middle Class Consumers
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the internet era is here
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4.5 hoursTV/day in weekdays
2 hoursradio/day
34 minutesnewspaper/day
in weekdays
1.5 hoursinternet/day
Source: Nielsen
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4.5 hoursTV/day in weekdays
Middle Class
Media Spending
2 hoursradio/day
34 minutesnewspaper/day
in weekdays
1.5 hoursinternet/day
Source: Nielsen
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43 million facebook usersTuesday, July 24, 12
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1.25 million LinkedIn usersTuesday, July 24, 12
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mobile is BIG
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mobilephone is embedded into daily lifeTuesday, July 24, 12
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200 million mobile phone subscribersTuesday, July 24, 12
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smartphone sales have increased significantly
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digital for your business
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new path to purchaseTuesday, July 24, 12
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web, search, social mediaTuesday, July 24, 12
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mobileTuesday, July 24, 12
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Let’s Think in a BIGGER Picture
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helicopter viewTuesday, July 24, 12
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who are your stakeholders ?Tuesday, July 24, 12
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what is your strategyTuesday, July 24, 12
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what are your campaigns ?Tuesday, July 24, 12
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what are your campaigns’ goals ?Tuesday, July 24, 12
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awarenessTuesday, July 24, 12
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adoptionTuesday, July 24, 12
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addiction / loyaltyTuesday, July 24, 12
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salesTuesday, July 24, 12
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It’s Integrated
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digital and traditional Tuesday, July 24, 12
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comprehensive cross channel strategy
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onlineadvertising Search
Social Media
digital mediaTuesday, July 24, 12
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Not Really Sure ?
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bring it to small stage firstTuesday, July 24, 12
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leverage itTuesday, July 24, 12
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maximize the ROITuesday, July 24, 12
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Think about WOMM
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create the storyTuesday, July 24, 12
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that talkableTuesday, July 24, 12
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ANDRIAS EKOYUONOVP Business Development, Ideosource
@andrias98
http://andri.blogdetik .com
You don’t have to like me, I am not a Facebook status
Tuesday, July 24, 12