Digipak design feed back

After asking peers, strangers and family to look at my digipak I have learnt about some

of the main strengths and weaknesses of my design.

Things that work well

- People seemed to like how much the digipak ties in with the music video.

- They also like the shot variation on the digipak.

- They’ve said that the text on the digipak is easy to read.

However

- It is possible that the digipak is too dull. (perhaps I should re-colour the image and play

around with its vibrancy.

- It has been suggested that the panel of the artist against the wall is too dissonant with

the rest of the pack considering how there is a large focus on natural imagery.

- One of the criticisms for my initial digipak design was that the imagery was a little to dull, that the colours on

the digipak didn't really jump out.

-I agree with this criticism so have decided to try and make the images a little more vibrant. I also wanted to be

able to make the artwork have a weathered or authentic feel to it to tie in with my artists brand image.

- As an example here is one of the original images on

the digipak. I think that the composition of the image

works well but the colours could be a little more

vibrant.

- to achieve this increased saturation I took various

images of crumpled paper to overlay on the images

within my digipak in photoshop.

- I would then change the layer mode to overlay to

create some transparency to the paper.

- This would leave the image looking like this, slightly

brighter and look a little older and worn hopefully.

- Here are a couple

of other images

that have now went

through the same

process.

- This is the new, more

vibrant digipak. I think

it has met the

criticism that was

offered and acted on it

well. I think it also

helps to further covey

to the indie

conventions of being

less ‘commercial’ and

impersonal for an

audience demanding

authenticity.