BACK COVERPROGRESSION AND EXPERIMENTATION

BACK COVER• The image on the left shows an initial

manipulation technique created for use with my album artwork back cover.

• This was edited on Photoshop, where the smudge tool was used to create the impression of ink running/ dripping for aesthetic purpose. Colours were also exaggerated and strengthened using various tools and image filters to produce a visually stronger outcome. This was produced with intention of a background for the back cover of the album’s digipak.

• Compositional levels were appraised prior to framing of the image; the horizon line is set approximately a third of the page down to direct the viewers focus to the lower region of the image as this is more dominating. The theme of water enables dreamy imagery to be derived through observation, relating to the indented emotive qualities contained within this media product.

APPLICATION OF TYPOGRAPHY AND OTHER GRAPHICS

• Displayed on the right is the initial outcome applying typography and various other aesthetic, graphical components. These were applied using many Photoshop editorial features to interlace them with background imagery previously edited.

• For example, the moons you can see within the sky were warped into a new form of distortion, where a layer effect was then applied implementing similar visual qualities into the component to those seen within the background.

• Typical conventions of digipak back covers were followed upon creation of this particular graphic outcome; all tracks on the disc are listed clearly with number references, legal legislation and ownership rights are included, a bar code is present with external links to the production company/ artist.

• Visual similarities can be seen between the front and back cover, such as; colour range, themes and connotations of inclusive components, and some typography stylisation (Japanese).

VARIATION AND REFINEMENT

1 2 3

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TALLY • Presented on the left is the opinionated investigation

I conducted after creation of my background cover. This is in the form of a tally chart and investigates preferable tonal and colour attributes of particular liking for the consumer. For this reason, I carried out this research on my target audience of 13-22 year olds as shared, yet different views will be withheld to those of an older generation.

• As you can clearly see image two got most votes in comparison with all other variations. These were created through manipulation of levels and alteration of layer effects, causing diversity in the aesthetic attributes of the graphics.

• It has been said that image two holds a strong definition with thanks to contrast, colour segregation and harshness, and effective layering strategies. The washed out appeal relates directly to the dreamy connotations interpreted from the theme consisted within the product.

FINAL BACK COVER