DIGIPAKS COVERS

TLC

This is the front cover of the 90’s girl band TLC. The design of the cover is used to attract the groups target audience. The colourful, bold writing which tells you the bands name accompanies a picture of the group showing their individual personalities. I think that this front cover idea would be ideal for my group because we want our girl band to be presented in the same way, as fun and lively. The name of the band is in big letters which also draws attention to the cover and makes sit more appealing to the target audience.

PCD aka Pussycat Dolls

PCD have one of the most genre and target audience related digipack covers. Their image relates to their target audience in the way that it presents girl power so, the audience knows that this band is appealing to females. We are also aware that this promotes girl power because the slogan says , “ Doll Domination”. The contrasting colours also draw attention to the front cover as the bright colours against the grey attract target audience attention making it suitable for their target audience. The genre of music this band produces is pop/RnB. This is shown through the costume they are wearing. The clothing is typical RnB/pop clothing so it relates right back to the genre of music being promoted.