DigipaksA digipak a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

It can have multiple panels to hold more than one CD or DVD, in which it opens like a book

Image design on the interior panels should relate to the front cover

A box can be used to hold to store the contents and prevent it from opening and damaging

Multiple panels to hold cds/dvds

Digipak’s include many extras that cannot be obtained from the download version that will attract fans to the product opposed from downloading it.Extras include:•Bonus live cd/dvd•Making of documentary•Poster•Promotional code to gain prizes•Music videos dvd•Tickets to the artists gigs•Booklet•Vouchers•Stickers

Features such as the poster, the promo code and the vouchers can only be obtained if the physical copy is bought and not the digital version. This will attract customers away from getting the digital version as people feel they are getting more for their money and are getting a higher quality product. If the digipak cover is made out of tin, then fans feel it’s more of a collectors item.

Digipak Features

My DigipakIncluded in the CD digipak I am designing is:•A bonus live cd•A ‘making of’ documentary documenting the making of the album in the studio, with interviews with the band•Promotional code in each product that is typed onto the bands website that gives people the chance to win a signed guitar•3 of the bands music videosIncluded in the DVD digipak I am designing is:•A live DVD of one of the bands concerts•A ‘making of’ documentary documenting the making of the album in the studio, with interviews with the band

Examples of Digipaks