Digipak deconstruction

Mumford and Sons Babel

FrontThe flags represent that the success that they have in different cultures and they are proud of their international relationships.

The clothes they were represents that they subvert the mainstream stereotype.

The contrast of colour symbolizes that they appeal to all different auidences.

BackThe light represents the audience and that Mumford and Sons are always looking out for their audience.

The tracks being portrayed as bricks represents that all the tracks make up the album. It is not an album which is merely focused on their main hits.

The fonts of the tracks being different, is to emphasis that each track is different. (silencing critics which believe their tracks all to sound similar.)

Above is the CD for the Mumford & Sons Babel album. The house style has been kept in the CD. The band name and album name are in the same font as they were on the spine and front cover of the digipak. The use of lines to create 'bricks' has been replicated on the CD from the back cover too. The use of white on all text and on the production/distribution symbols of the companies that helped to make this album are all in white once again keeping to the house style. At the bottom of the CD is the exact same copyright warning that was located on the back cover of the digipak. This is once again in small text because it is not of urgent importance the target audience read it but it does need to be there to protect the music and artwork of the album. The one thing that subverts the house style of this CD is the colour. The bright blue colour has not been featured in the rest of the digipak I have deconstructed making this CD stand out. One reason why it might stand out is because it is the most important part of any album. To discover is this is a generic convention, I am going to have to deconstruct more digipaks and CDs.

How it will help me

• The imagery is really symbolic, I also wish to create a symbolic Digipak.

• The colour contrast is really powerful and the focus isn’t lost from the band, i would like to emulate this balance.

• The effect on the background is one im interesting in emulating on photoshop.