Digipak Analysis

Olli Murphy

• What is a Digipak?• A digipak is essentially an album case which is

often made of card. Digipaks are usually presented in a book style, having more than just a simple two sided case with one disc tray.

• The general content of a digipak would be the CD case with the album name and the name of the artist on the front, with the disc/s being inside along with and information or lyric booklet. On the back there is normally a track listing for the album and any other content in the digipack.

Simple, pastel coloured background. This makes the strong, black symbol stand out.

Artist/ Album name clearly presented at bottom of cover. No other information is presented on the cover as the audience for this music doesn’t want to be bombarded with information straight away.

Simple, 2 tone colour scheme

Use of strange shaped object as main focus of cover. This is his logo. The tears coming from the eye show that the music is not as innocent as it may first seem and has a hidden, deep meaning.

Image of an eye, follows convention of seeing/ voyeurism- popular within genre

XXYYXX: XXYYXX

Album/Artist name the same. Simple and means the cover can be very simple and easy to take in.

James Blake: James Blake

Simple, 2 Coloured palette for artwork.

Image of actual artist used on front cover. This has been edited in post production to give it a trippy, weird feel.

Artist/ Album name are the same.

Artist/ Album name clearly presented at bottom of cover.

4 eyes in image- continuing theme of voyeurism.

The face on the cover at first glance is looking directly at the viewer, drawing them in. They are then drawn in further when they notice there are, infact, two photos blended together.

Rihanna: LoudRihanna’s digipack for ‘Loud’ all follows the same colour scheme and theme. In the video for the single she is outside and surrounded by red roses. Her hair and lips in the video are also a strong red colour. This implies a richness as well as implying love and passion. The colours of her lips and hair also match the roses which are natural which could imply an innocent or natural aspect to her.

The name of the artist; ‘Rihanna’ isn’t very large on the cover which is instead dominated by an image of her face. This is because she is already very famous and her face very well known, meaning people will recognise her simply by the picture.

Rihanna uses lots of images of herself in the digipak as she knows that her looks are part of the reason for her fame. Women can see her as a role model whilst men are attracted to her and might buy simply for this reason. There is a very obvious theme of femininity in the digipack but also could show the male gaze; attracting male viewers to the digipack.