Digipak Analysis

Roses connote love – softens her look – implies she is girly

Red hair and make up – connotes love, passion, danger – mature and seductive

Pictures only of Rihanna to promote and sell her image –relates to Goodwin’s theory

Two discs – extra features –unique selling point

Artist’s name is small, plain font – well established –people know who she is

Relation between album title and colours used –‘Loud’ – a suggestive of personality

Images of artist – promoting and selling her – links to Goodwin’s theory

Lack of clothes and provocative clothes –convention of pop genre

Two disks – extra content –convention of digipak and selling point

Disks designed like sweets, artist posed with cakes and laying on what appears to be like candyfloss –theme throughout digipak – shows the ‘bubblegum pop’ genre

Two discs –bonus songs –unique selling point

Simple colours used – clean cut and neat – suggests their indie genre

X’s used instead of images of band – obscure –makes the band name/logo memorable

Focus on lead singer – most well known member –selling point of the band – links to Goodwin’s theory of promoting and selling the artist’s image

Harsh lighting, high contrast –conveys rock genre and dark themes of their music

Dark blue/black colourisation – consistent throughout digipak panels and CD – coloursalso associated with the rock genre

Female fronted band –not as common for rock bands –possible selling point

Script writing – seems almost celtic – convention of rock genre

Dark colours with black and red dominating –conveys heavy rock genre

Disk and panels have intentional scratches –rough/messy design throughout – shows theme throughout digipak and is typical of heavy rock

No image of artist – well known they didn’t show their faces for a period of time and wore masks –continues this anonymous idea – creates mystery around their music and draws people in

Band’s name contrasts against the black disk so it is legible, font is also very jagged – conveys rock genre