Digipak adverts

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Main focus is artist’s face: she is in the middle, selling Her hair, make-up and nails all link together along with what you can see of her clothes: Close-up shot is intimate, clear that she is a commodity Logo (typograph y) is the biggest text on the advert: Her name is the main focus, again Album title is in a handwritten style font, as if she had signed it which gives an Website link – marketing her across different media platforms Also advertis es her record label Doesn’t just features name of album but also the single, picks the track that debuted at number 1 in order to sell Colour scheme means it all links together : everythi ng is black so that her face is

Transcript of Digipak adverts

Page 1: Digipak adverts

Main focus is artist’s face: she is in the middle, selling point

Her hair, make-up and nails all link together along with what you can see of her clothes: fashion and image is a selling point

Close-up shot is intimate, clear that she is a commodity

Logo (typography) is the biggest text on the advert: Her name is the main focus, again shows that her name alone is a selling point, recognizable

Album title is in a handwritten style font, as if she had signed it which gives an intimate, personal feel

Website link – marketing her across different media platforms

Also advertises her record label

Doesn’t just features name of album but also the single, picks the track that debuted at number 1 in order to sell the album

Colour scheme means it all links together: everything is black so that her face is the first thing you are drawn to