1. DIGIPAK Simone Walsh

2. Compared to the music video I decided to use and develop forms and conventions of real music texts in my digipak. Most digpaks of the alternative genre tend to not use the artist/band on the cover therefore I interpreted this genre into my digipak. I looked at existing examples from the same genre to develop mine. 3. Existing Digipaks E.g. ALT J Natilda Most digipaks in this genre is very consistent everything is related the pictures used in the digipak reflects the artists personality and their music videos a form of synergy. This allows the audience to be able to distinguish artists from each other. 4. Arctic Monkeys effective use of synergy in their digipak website and music video. FRONT COVER BACK COVER SINGLE COVER/ MUSIC VIDEO WEBSITE SINGLE COVER 5. MORE EXAMPLES OF EXISTING ARTISTS/BANDS IN THE SAME GENRE 6. For my digipak I used adobe photoshop for the design process which was exciting and both challenging at the same time. I had many ideas of how I wanted it to look like. Here is an example of one of the first drafts I did: I felt that it was too pink and unprofessional as I did not follow conventions and did what I wanted therefore it did not go according to what I had envisioned. I learnt that at times following conventions is important,. So I then used a different template and used images which followed the conventions and did more research into existing digipaks. 7. I took these pictures while we were in the process of filming our music video. I felt that it was important to use these stills as it creates synergy between products like Arctic Monkeys latest album am where their media products were consistent., from their music video, to album artwork and their website. 8. I also interpreted this convention when creating VENUS website. VESUS WEBSITE 9. The edited the images used to create the old film faded look which is created in the music video were used for the digipak. As you can see in my front cover it is very similar to the The XX cover and The Red Hot Chilli Peppers and Majestic album covers and used elements of shape from the The XX album. This created the overall look of the front cover. FRONT COVBER BACK COVBER CD HOLDER: Similar to the front cover 10. Digipak Editing Process